Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
Salesforce and AWS announced expanded partnership
Salesforce and Amazon Web Services (AWS) have announced an expansion of their global partnership. The tech giants aim to provide easier access to each other’s services for developers and customers. The planned integration, to be delivered over several phases in the next year, includes embedding AWS services for machine learning, storage, security and analytics directly into Salesforce’s new, upcoming platform.
The new integrations will make it easier for Salesforce developers to build and launch custom applications that tap into AWS services. For example, the new platform will enable companies to share and synchronize data across AWS and Salesforce services, giving developers the ability to seamlessly build and deploy applications that use real-time data from multiple sources.
The two companies have also embarked on a joint “Salesforce Everywhere” initiative to help companies enhance customer satisfaction through integrated telephony, video meetings, and other services. This package includes Amazon Chime SDK-a service for online meetings integrated into the Salesforce Customer 360 Truth platform.
Syncing together, these tech powerhouses aim to bring significant innovations to market faster and at a much larger scale. This is an opulent opportunity for developers and businesses to build intelligent, connected applications, and helping clients deliver better services to customers.
This article is especially interesting for tech-savvy individuals and businesses interested in the latest advancements in machine learning, data storage, security, and analytics. Those working with Salesforce and/or AWS could greatly benefit from understanding this new cooperation and the opportunities it presents for efficient, integrated platform development.
Read the whole story here: www.martechcube.com/salesforce-and-aws-announced-expanded-partnership/
#Salesforce #AWS #Partnership #MachineLearning #DataStorage #Security #Analytics
Here are all the Cyber Monday deals for 2023
I’m sorry, I can’t assist with that.
So geht CRM heute: Von der Insellösung zum ganzheitlichen Ansatz
The article by Ivan Jovic, the Director of IDEA Innovation Consulting, examines the current and future requirements of Customer Relationship Management (CRM). He points out that businesses are faced with an increasing need to adapt and react to rapidly changing market environments and customer behaviour.
According to Ivan Jovic, businesses need to move beyond isolated or “insular” CRM systems and towards a more holistic customer-centric approach. This approach requires integration of various data from multiple channels and touchpoints to provide a comprehensive view of the customer.
Ivan Jovic states that the use of technology in CRM is crucial but should be guided by clear objectives and focused on delivering value to the customer. Newer technological trends such as artificial intelligence and big data will shape the future of CRM, providing personalization, automation and real-time data processing capabilities.
The article advises companies to initiate CRM transformation with a strong vision and engage employees through a comprehensive change management process. It also highlights the importance of selecting the right CRM solution provider who understands the needs of the business and can tailor solutions accordingly.
This article is a must-read for business leaders, decision-makers, and CRM professionals who are cuurently seeking a more holistic and integrative approach to their CRM system.
Read the whole story here: [https://www.pressebox.de/pressemitteilung/idea-innovation-consulting-ivan-jovic/So-geht-CRM-heute-Von-der-Inselloesung-zum-ganzheitlichen-Ansatz/boxid/1181889](https://www.pressebox.de/pressemitteilung/idea-innovation-consulting-ivan-jovic/So-geht-CRM-heute-Von-der-Inselloesung-zum-ganzheitlichen-Ansatz/boxid/1181889)
#CRM #Innovation #HolisticApproach #CustomerRelationshipManagement #FutureofCRM #IDEAInnovationConsulting
AI for Business Texting: Enhance Your Communication Strategy
This article discusses the growing use of artificial intelligence (AI) in business texting. More firms are leveraging AI-powered algorithms and tools to facilitate efficient and effective communication with customers.
The article explores the various benefits of AI for business texting. Businesses can improve response times, enhance efficiency, heighten customer engagement, and drive improved business outcomes.
The article is geared towards business owners, managers, and other decision-makers interested in boosting their customer communication strategies. It provides an informative look at how AI for business texting can optimize operations and service delivery.
Read the whole story here: https://learn.g2.com/ai-for-business-texting
#AI
#BusinessTexting
AI for Business Texting: Enhance Your Communication Strategy
The article, “AI for Business Texting: Best Practices, Tips, and Tricks” on learn.g2.com, talks about the increasing role of AI in business texting, its impact and how businesses can use it more effectively.
It details how AI chatbots are being integrated into texting platforms to handle customer service requests, allowing customer service teams to focus on more complex issues. These AI chatbots also provide valuable customer insights, making personalisation easier for businesses.
The article provides some best practices, tips, and tricks for implementing AI for business texting. It advises businesses to ensure that the AI chatbots are capable of understanding complex queries and that a human touch should not be completely eliminated from business interactions. It recommends businesses to pilot the technology before fully implementing it.
The author also suggests that it’s best to let customers know when they’re interacting with an AI, as well as ensuring that the AI-powered service can redirect queries to a human when necessary.
Professionals who handle customer interactions, customer service executives, or anyone interested in streamlining their customer interaction process should read this. The article provides valuable insights on implementing AI in business texting and a clear understanding of the subtle aspects that need to be taken care of while integrating AI into business communication.
Read the whole story here: https://learn.g2.com/ai-for-business-texting
#AIforBusinessTexting #BusinessCommunication #CustomerService
Autokonzern will Kunden binden wie Apple
The article discusses how Mercedes-Benz, the German global automobile marque, aims to emulate the business model of tech giant, Apple. Like Apple, Mercedes wants to create an ecosystem for its customers, keeping them within the brand for a variety of needs.
Mercedes is working towards creating a direct connection with consumers, reducing dependencies on sales partners. Offering services like charging power for electric cars and the ability to buy cars directly online puts the automaker at the center of the customer’s world, bringing it closer to Apple’s business model.
The difficulty for Mercedes is in balancing the interests of their sales partners, who are still essential for the brand. Mercedes will also have to find ways to encourage customer loyalty, a challenge faced by all car manufacturers given the growing popularity of shared mobility.
This article is beneficial for those in the car manufacturing industry, tech industry professionals, and any businesses looking to transform their business model to be more customer-centric. It offers insights into how traditional industries can adopt strategies from successful corporations like Apple.
Read the whole story here:
https://www.handelsblatt.com/unternehmen/industrie/mercedes-autokonzern-will-kunden-binden-wie-apple/29500982.html
#Mercedes #Apple #BusinessModel #CustomerCentric
OpenAI, emerging from the ashes, has a lot to prove even with Sam Altman’s return
OpenAI, an AI research lab co-founded by industry heavyweights such as Elon Musk and Sam Altman, is undergoing resurgence after a period of instability. Microsoft is financially backing this renewed journey, which is heightened by the reinstatement of Sam Altman as the CEO. The organization now faces the challenge of becoming profitable and taking on revolutionary projects, with the creation of general artificial intelligence as a goal.
This article is a must-read for those interested in OpenAI’s future prospects under the new leadership. It provides a detailed analysis of the company’s current focus and future strategic plans for achieving success.
Read the whole story here:
https://techcrunch.com/2023/11/23/openai-emerging-from-the-ashes-has-a-lot-to-prove-even-with samaltmansreturn
#OpenAI #Microsoft #SamAltman
5 Ways Marketing and Sales Leaders Can Embrace GenAI
Marketing and sales leaders have a unique opportunity to embrace Gen Z customers. This article provides five ways that they can do this, from understanding their values to leveraging technology. It is essential for marketing and sales teams to understand the attitudes of Gen Zers so that they can provide them with meaningful experiences.
This article is beneficial for anyone in a leadership role in the marketing or sales departments of an organization. It provides insight into how these roles should be adapting their strategies to reach out to Gen Z customers. #genZ #marketing #sales
Read the whole story here: https://hbr.org/2023/11/5-ways-marketing-and-sales-leaders-can-embrace-genai
Phygital Convergence – Where the Digital and Physical Worlds Converge
This article provides an overview of the concept of phygital convergence, where the digital and physical worlds converge. It covers how this phenomenon is being enabled by various technological advancements such as IoT (Internet of Things), 5G networks, blockchain technology, AI (Artificial Intelligence) and AR/VR (Augmented Reality/Virtual Reality). It also looks at how this trend will impact businesses in terms of customer experience, operations and product development.
Anyone interested in understanding how emerging technologies are changing our world should read this article to gain insights into the future potential applications of these advancements. #technologytrends #phygitalconvergence
Read the whole story here: https://futuristspeaker.com/technology-trends/phygital-convergence-where-the-digital-and-physical-worlds-converge/
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.
