Marketing and sales leaders have a unique opportunity to embrace Gen Z customers. This article provides five ways that they can do this, from understanding their values to leveraging technology. It is essential for marketing and sales teams to understand the attitudes of Gen Zers so that they can provide them with meaningful experiences.
This article is beneficial for anyone in a leadership role in the marketing or sales departments of an organization. It provides insight into how these roles should be adapting their strategies to reach out to Gen Z customers. #genZ #marketing #sales
Read the whole story here: https://hbr.org/2023/11/5-ways-marketing-and-sales-leaders-can-embrace-genai