Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
Microsoft Ignite 2023: 11 takeaways for CIOs
This article discusses how Microsoft is taking steps to improve the accessibility of their products for people with disabilities. It covers topics such as a new AI-powered toolkit, which provides developers with guidance on creating more accessible applications and websites. Additionally, it explores other features such as an AI-driven voice assistant that can be used by people who are blind or have low vision.
Anyone interested in learning about Microsoft’s efforts to make technology more accessible should read this article. It offers insight into the company’s commitment to making its products and services available to all users regardless of ability level. #Microsoft #Accessibility #Technology
Read the whole story here: https://www.co.com/article/1247207/microsoft-ignite-2021-11-takeaways-for-cos
Here are this year’s top 40 startups at Station F
This article from TechCrunch takes a look at the top 40 startups of this year that are located at Station F in Paris. It offers an overview of each startup, including their business model and mission statement. It also provides a brief analysis of what makes them successful and what the future looks like for these companies. This is an informative read for entrepreneurs interested in learning more about the current startup landscape, as well as venture capitalists looking to make investments into innovative ideas. Read the whole story here: https://techcrunch.com/2023/11/15/here-are-this-years-top-40-startups-at-station-f/. #StationF #StartupLandscape #VentureCapital
Bose Smart Ultra Soundbar review: Dolby Atmos and AI-enriched TV sound
This article is about a review of the Bose Smart Soundbar 300. It has sleek design, crystal clear sound and an intuitive app to control it. The bar also features Amazon Alexa built-in for voice commands. People who are looking for a high quality home theater system should read this article as it provides an overview of what this soundbar has to offer and how well it performs in comparison with other products on the market. Read the whole story here: https://www.tomsguide.com/reviews/bose-smart-soundbar-300#:~:text=The%20Bose%20Smart%20Soundbar%20300,to%20run%2C%20softer)&hashtags=#technology #homeentertainment #audiophile
Bestandsmanagement: Wie generative KI die Effizienz steigern kann
This article discusses how KI, or artificial intelligence, can be used for better management of business processes. It showcases the potential advantages and disadvantages of using this technology in an enterprise setting. This article is a must read for anyone interested in emerging technologies and their application to businesses. #AI #KI #BusinessProcessManagement
Read the whole story here: https://www.e-commerce-magazin.de/bestandsmanagement-wie-generative-ki-die-effizienzsteigerungsanalysekannu/
Meta engineer: Only two nuclear power plants needed to fuel AI inference next year
AI researchers have discovered a potentially revolutionary way to power AI inference applications: nuclear energy. A new study by Meta Engineer suggests that only two nuclear power plants would be required to meet the global demand for AI inference next year. The research team found that using nuclear energy in data centers could reduce costs and emissions while providing a more reliable source of power than current alternatives such as natural gas or solar.
This article is beneficial to those interested in the potential of AI, sustainability, renewable energy sources, and cost savings. Read the whole story here: https://venturebeat.com/ai/meta-engineer-only-two-nuclear-power-plants-needed-to-fuel-ai-inference-next
What Leaders Need to Know About Spatial Computing
Spatial computing is the use of technology to interact with physical spaces. It enables us to make decisions and take actions based on our understanding of a space’s environment, which can be anything from a room in an office building to a large outdoor area. This article explains what leaders should know about spatial computing and how it can benefit their organizations.
Business leaders should read this article as it provides insights into how they can leverage spatial computing for better decision-making, improved collaboration, more efficient operations, and increased customer engagement.
Read the whole story here: https://hbr.org/2023/11/what-leaders-need-to-know-about-spatial-computing #spatialcomputing #businessleadership #decisionmaking
Vertriebsstrategie Maschinenbau – So verkaufen Sie Maschinen heutzutage
This article discusses how to develop a successful sales strategy in the engineering industry. It outlines key areas such as defining customer segments, creating targeted value propositions and developing customer-oriented processes. It also provides tips on digitalization and innovation that can help increase sales efficiency.
Professionals in the engineering industry should read this article to gain valuable insight into developing a successful sales strategy for their business.
Read the whole story here: https://mind-force.de/vertrieb/vertriebsstrategie-maschinenbau/ #EngineeringIndustry #SalesStrategy #Digitalization
What Leaders Need to Know About Spatial Computing
🎬 Picture this: Don Draper puts on VR goggles and enters a virtual showroom. He’s not there to drink old-fashioned cocktails 🥃 (though knowing Don, he would approve of the idea) but to sell them. Welcome to the brave new world of Spatial Computing! 🚀
Space… It’s not just the final frontier or your over-packed garage anymore. It’s the digital playground where Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI) and robotics are about to give your sales game an otherworldly boost!
In this world, your physical space morphs into a digital dojo, offering immersive customer experiences that would make Star Trek’s Holodeck envious. 🛸
“Furniture, Energize!” Now, your customers can virtually try that stylish mid-century modern couch in their living room before getting lost in an IKEA maze. Or perhaps a fancy new jumpsuit without risking the dreaded fitting room faux pas.
In the immortal words of Buggles, “Video killed the radio star,” but Spatial Computing might just save the retail business. We are talking less returns and more revenues! It literally lets you put the customer in the (virtual) seat of a shiny new car 🚗 – all while saving on overhead.
But don’t just take it from me! Here’s an insightful Harvard Business Review piece that unpacks everything you need to know and rethink about Spatial Computing.
Wait!!! There’s more in the box. The charm is its potential across any industry – Healthcare, entertainment, who knows maybe even donut 🍩 production. Now that’s a sweet thought!
Sounds fantastic, right? Sure, there’s a bit of work ahead. Adapt, invest, grant your workforce some new digital-age superpowers. But hey, no one said conquering space would be easy! 🚀
This post was inspired by [https://hbr.org/2023/11/what-leaders-need-to-know-about-spatial-computing](https://hbr.org/2023/11/what-leaders-need-to-know-about-spatial-computing)
This article is of interest for business trailblazers, innovators, and connoisseurs of technology-enhanced cocktails. 🍹 Hope our LinkedIn journey was a space odyssey that Kubrick would be proud of!
#SpatialComputing #DigitalTransformation #SalesInnovation #DonDraperWouldApprove.
Vertriebsstrategie Maschinenbau – So verkaufen Sie Maschinen heutzutage
🎯 “What’s in for you?” – the famous line from Don Draper, Mad Men’s master of persuasion.🔧💡Today, let’s talk about a similar question: “What’s in for sales in the world of mechanical engineering?” Here’s the situation: integrated circuitry in your fridge, a microchip running your car, or even those cogs spinning in your old-school watches – they all come from our friendly neighborhood, the mechanical engineering sector.
We usually think of it as a world where sales aren’t the flashiest part of the picture 🎨. Wrong! 🙅♂️ Building a competitive sales strategy in this sector is just as thrilling as selling sunshine in California! ☀️Don’t believe me? Check out this article on mind-force.de which does a great dive into the topic.
This piece is like play-doh for the mind. It helps us mold a profusion of ideas💡. From grappling with industry standards📏 to taming the beast of technological complexity👾; from Winston Churchill style – ‘fight on the beaches’ market competitions🥊 to smart customer segmentation🎯.
But it doesn’t stop here. Pause and picture this: a world where an after-sales click sound as soulful as a mic drop 🎤. That’s right. The strategy magic doesn’t end after the product leaves your hands. They even touch on the innovative role of digitalization 🖥️. It’s no longer about wheeling and dealing in smoky backrooms; it’s about embracing the fast and furious digital channels🕹️.
Remember, digitalization isn’t just another fad diet; it’s a lifestyle. Customer expectations are changing. Behaviours are changing. But are our strategies changing?
So, if you’re weaving the fabrics of sales and marketing strategy in the mechanical engineering industry, or just curious about the strategic infrastructures of this sector, this article is a must-read. You just might find the missing cog in your strategic machine 🎯.
This post was inspired by https://mind-force.de/vertrieb/vertriebsstrategie-maschinenbau/
This article is of interest for top-management teams, sales and marketing professionals in the mechanical engineering industry, or anyone interested to understand the current dynamics and strategic frameworks in this sector.
Remember, in the words of Don Draper, ‘If you don’t like what’s being said, change the conversation.’ 💭#MechanicalEngineering #SalesStrategy #DigitalMarketing #MarketAnalysis.
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.
