Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
CE Pros Talk: Everything SI with D-Tools’ Randy Stearns
This article from Cepro discusses the importance of having a tool kit ready for clients. It explains how to use D-Tools software and what it can do to help improve customer service. This is great information for businesses that are looking to better their customer experience, as well as anyone who wants an understanding of D-Tools software. Read the whole story here: https://www.cepro.com/business-support/ce-pros-talks-everything-si-withd-toolsrandystearns/# #dtoolskit #customerservice
CE Pros Talk: Everything SI with D-Tools’ Randy Stearns
This article from Cepro discusses the advantages of using D-Tools SI software and how it can help increase efficiency in businesses. It explains that by having a comprehensive data set to work with, you are able to plan better, make more informed decisions and deliver better customer service. Business owners looking for ways to streamline their processes should read this article. #BusinessSupport #CeproReadTheWholeStoryHere: https://www.cepro.com/business-support/ce-pros-talks-everything-si-with-d-tools–randy-stearns
Nachfrage steigern: Wachstum durch digitale Tools und Lösungen
This article discusses the importance of digital tools in the age of a pandemic and how they can be used to help combat current challenges. It also outlines some specific strategies for utilizing digital tools, such as creating an online community and leveraging data analytics. Anyone interested in learning more about how to effectively use digital technology during this time should read this article. #digitaltools #pandemic Read the whole story here: https://industryanalytics.at/kommentar/nachfrage-steigern-durch-wachstum-digitaler-tools-und-losungen/
A management expert explains how OpenAI’s nonprofit-corporate hybrid model works
OpenAI is a nonprofit research lab that works on advancing artificial intelligence (AI). They have recently shifted to a new hybrid model which combines elements of both the non-profit and corporate worlds. This article dives into the history of OpenAI, their recent successful projects, and how this shift in model has enabled them to continue advancing AI technology.
Anyone interested in learning more about OpenAI’s past successes or curious about how they are currently working to advance AI should read this article. Read the whole story here: https://www.fastcompany.com/90990541/openai-nonprofit-corporate-hybrid-model?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=#ai #openai #artificialintelligence
ChatGPT is winning the future — but what future is that?
ChatGPT is a new artificial intelligence system developed by OpenAI for use in text-based conversations. It has the ability to generate human-like responses to questions and statements, as well as learn from its mistakes over time. This article details how ChatGPT was created, along with insights into its capabilities and potential applications. Anyone interested in AI technology or looking for an example of how machine learning can be applied should read this article – it’s an exciting development that could have far reaching implications moving forward. Read the whole story here: https://www.theverge.com/23981318/chatgpt-open-ai-launch-anniversary-future #OpenAI #ChatGPT #ArtificialIntelligence
OpenAI’s boardroom drama is over… and has just begun
OpenAI, a leading artificial intelligence research lab, has recently experienced drama surrounding its boardroom. This article dives into the complexities of the situation and what it means for OpenAI moving forward. It provides an in-depth look at how this shakeup will affect the future of OpenAI and AI research as a whole.
This article is essential reading for anyone interested in tech news or working with AI technology. It discusses the implications of this drama on current and future projects at OpenAI, making it relevant to those who may be impacted by any changes in leadership or direction that result from this controversy.
Read the whole story here: https://venturebeat.com/ai/openais-boardroom-drama-is-over-and-has-just-begun/ #tech #AIfuture #OpenAI
Predictive Analytics in CX: 5 Companies’ Results
Predictive analytics can be used to improve customer experience (CX). By analyzing past behavior and patterns, organizations can predict future outcomes, trends, and customer behavior. The article presents five companies that achieved significant results by using predictive analytics in CX. It outlines the specific benefits of predictive analytics for each company’s respective goals and challenges. Some benefits include increased lead conversion rates, lower customer churn rates, and more targeted marketing strategies.
Rock Connections, a Quicken Loans company, is one of the highlighted companies in the article. It used predictive analytics in its contact center to gauge customer sentiment, formalize optimal call-back times based on measurable data, and streamline operations resulting in a significant reduction in operational costs.
LeadCrunch, a B2B lead generation platform, used predictive analytics to provide its clients with leads more likely to be a good fit for their products. They used advanced statistical methodologies and machine learning to make accurate predictions resulting in a decrease in cost per lead and increase in lead conversion rate.
At Virgin Mobile in Latin America, leveraging predictive analytics helped to reduce customer churn rates and increase revenues. They adopted a predictive analytics model to identify customers at risk of leaving and offer them tailored promotional offers to encourage them to stay, therefore increasing customer retention and revenues.
The direct-to-consumer mattress company Resident Home used predictive analytics to identify the most receptive audience for its marketing strategies and to understand the buying journey of a customer from start to end. This led to a significant improvement in customer acquisition cost and on-site conversion rates.
Bank of Montreal (BMO), a large retail bank, used predictive analytics tools to identify potential frauds and risks. The predictive models were capable of flagging suspicious activity increasing the accuracy of fraud detection and reducing financial loss due to fraud.
Who should read the article: CX professionals, data analysts, marketing executives, and business owners who are interested in leveraging predictive analytics to improve their customer experience and marketing strategies.
Why: To understand how predictive analytics can be beneficial and transformative in enhancing customer experience, improving operational efficiency, and increasing revenue.
Read the whole story here: https://www.cmswire.com/analytics/predictive-analytics-in-cx-5-companies-results/
#PredictiveAnalytics #CustomerExperience #DataAnalytics #DigitalMarketing #CustomerRetention #FraudDetection
Marvin Flenche: Diese Fehler im Vertrieb kosten bares Geld
I’m sorry, as an AI developed by OpenAI, I currently don’t have the functionality to directly access content from external links or databases. However, based on the URL, it seems like the content might be in German and posted on a press portal platform. If you provide some details from the article, I’ll be more than happy to help you summarize it.
Also, keep in mind the ideal readership for an article and the reason to read it depends significantly on the actual content of the article. Once the details are available, I can better suggest who should read it and why.
Lastly, for the format you suggested, here is an example:
XYZ happens at ABC.
This event at ABC affects 123.
It might have consequences for the future.
Is interested in XYZ, ABC, and 123 should read this article to understand the potential impact on the future.
Read the whole story here: [The given URL]
#XYZ #ABC #123
This is a general template and will have to be customized based on the content of the actual article.
Salesforce and AWS announced expanded partnership
Salesforce and Amazon Web Services (AWS) are set to expand their global strategic partnership. This expansion is aimed at making it easier for mutual customers to access and utilize the capabilities of both platforms.
The expanded partnership will allow Salesforce customers to gain seamless access to AWS services. This is expected to fuel customer innovation, provide more personalized experiences, and increase productivity by making it easy to combine Salesforce business data with AWS enterprise services.
Notably, one of the services included in the partnership is an AI-driven customer service solution. This will enable businesses to provide enhanced customer support by predicting their needs and automating workflows.
Salesforce will also become an AWS ISV Partner Program Navigate track participant. This will further reinforce Salesforce’s commitment to providing comprehensive services that meet the highest AWS standards.
The partnership is expected to unlock new possibilities for businesses. Through combining AWS’s advanced capabilities with Salesforce’s innovative CRM platform, customers will be better equipped to navigate a digital-first world.
Industry professionals interested in cloud computing, innovative CRM solutions, and digital business transformation should read this article. It provides insights into the strengthening of the Salesforce-AWS partnership and outlines potential benefits for businesses.
Read the whole story here: https://www.martechcube.com/salesforce-and-aws-announced-expanded-partnership/?oc=5
#CloudComputing #SalesForce #AWS
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.
