Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
How to Use AI to Market Your Small Business
In the ever-evolving world of business, the presence of Artificial Intelligence (AI) is taking small business marketing by storm. Leveraging the power of AI, SMBs are now capable of personalizing advertisements, predicting customer behavior, and enhancing engagement. The automation of marketing tasks also results in time and cost-efficiency, increasing productivity overall, making it a cost-effective solution.
Why does it matter? As AI continues to dominate technological advancements, businesses adopting these practices can stay competitive in the market. It helps them reduce labor costs, improve customer service, and generate data that could provide critical insights into customer behavior. With businesses increasingly adopting AI, those that hesitate to jump on the trend could potentially fall behind.
For whom is it important? This development is crucial for small to mid-size businesses (SMBs) looking to level up their marketing strategies. The ability to automate tasks and utilize data-driven insights can propel SMBs towards higher profitability and customer satisfaction. To fully grasp how AI is revolutionizing small business marketing, dive deeper into the subject [here](https://blog.hubspot.com/marketing/ai-small-business-marketing).
15 Customer Experience Predictions for 2024
In 2024, businesses are expected to invest more in improving their customer experience (CX), according to Adrian Swinscoe in Forbes. He predicts a rise in automated services and anticipates that AI will continue to steal the show, bringing together data from different sources for a personalized and seamless customer experience. An extraordinary brand promise and experience will also become a big differentiation factor, as companies continuously strive to satisfy and surpass customer expectations.
Why does it matter? The shift towards digitization and automation will not only improve operational efficiency but also reshape customer relationships. Understanding customer needs and behavior through AI can help businesses offer more effective and personalized promotions, products or services. A differentiated brand promise and experience not only increase customer loyalty but also create a competitive edge in the market.
For whom is it important? This is crucial for businesses aiming to elevate their customer service, entrepreneurs intending to launch new ventures, as well as consumers who seek improved and personalized services. Through integrating AI and digitization in their operations, businesses can deliver superior customer experiences and drive customer satisfaction to another level. Read the whole story here: https://www.forbes.com/sites/adrianswinscoe/2023/12/18/15-customer-experience-predictions-for-2024/.
Sales Intelligence Speeds up Your Lead Management
Sales Intelligence may revolutionize lead management, according to an informative article published on More-Fire. By leveraging advanced technologies, companies can streamline their sales process, improve productivity, and ultimately enhance overall business performance. The technology allows organizations to gather and utilize valuable sales data promptly, enabling them to secure more leads and make informed strategic decisions.
Why does it matter? The digital age has given rise to a sophisticated business environment, where organizational success largely dictates the ability to gather, understand, and implement insights derived from available data. Sales Intelligence is an evolving concept that is changing the sales landscape by accelerating lead management; hence its relevance in today’s data-driven world.
For whom is it important? This new approach is particularly critical for business strategists, sales teams, entrepreneurs, and anyone keen on gaining an edge in a fiercely competitive market. Utilizing sales intelligence can be a game-changer, providing valuable analytical insights and driving growth. Read the whole story here: [www.more-fire.com/blog/wie-sales-intelligence-dein-lead-management-beschleunigt/](https://www.more-fire.com/blog/wie-sales-intelligence-dein-lead-management-beschleunigt/)
Technology and AI: Redefining Customer Interactions, Banking Operations, and Human Empathy
In a world increasingly characterized by technology and artificial intelligence, we’re seeing dramatic shifts in the approach to customer interactions and operational dynamics of the banking sector. AI is not only boosting efficiency but also redefining human empathy, shaping and improving the relationship between banks and their clients. With tactics such as personalized messages, customer profiling, and intelligent virtual assistants, AI is changing the game entirely.
Why does it matter? This shift towards a more digitalized and automated operation matters because it impacts how customers interact and engage with their banks. It provides a more tailored, convenient, and efficient banking service. Additionally, through AI’s ability to redefine human empathy in this sector, banks can better understand their clients’ needs and provide more personalized financial solutions, which will, in turn, foster loyalty and retention.
Who is it important for? The technological transformation is especially important for banking institutions that are looking to stay competitive and relevant in the fast-evolving digital age. It is equally crucial for clients who want to enjoy seamless, personalized, and efficient banking services. Read the whole story [here](https://finovate.com/technology-and-ai-redefining-customer-interactions-banking-operations-and-human-empathy/).
Trust in AI is more than a moral problem
In an era where artificial intelligence (AI) integration is a must, trust issues remain a pervasive and multifaceted problem. A recent article on VentureBeat explores this dilemma, presenting it as a significant roadblock that extends beyond moral issues, impacting technological adoption and innovation.
So, why does this matter? Establishing reliable trust protocols in AI systems is essential to foster public acceptance and ensure safety while leveraging technology in various sectors like healthcare, banking, transportation, and more. For whom is this important? This issue is vital for tech developers, potential investors, policymakers, and indeed, the larger public that stands to be the end-users of such AI systems.
To delve further into this fascinating intersection of technology and trust, read the whole story here: [venturebeat.com/ai/trust-in-ai-is-more-than-a-moral-problem](https://venturebeat.com/ai/trust-in-ai-is-more-than-a-moral-problem/).
New Book “Selling Smarter, Not Harder” Launch Event
We kindly invite you to an exclusive launch event for Tim´s new book “Selling Smarter, Not Harder. How Sales Leaders Use Generative AI For Sales Excellence” on June 10, 2024. Stream attendees will have the opportunity to hear from Tim as he discusses the topics brought forth in his book. He will explore, through real-life success stories, how generative AI is transforming the sales industry, including:
🔹The risks, challenges, and opportunities of generative AI for sales
🔹How generative AI is revolutionizing the sales job market
🔹 The transformative impact of AI on enhancing sales techniques
🔹 Generative AI’s limitless applications for media, personalization, and efficiency in sales
🔹 A blueprint for elevating your sales process by marrying creativity and emotional intelligence with AI’s predictive analytics.
Executive Conversations: Putting generative AI to work in omnichannel customer service with Prashanth Singh, Chief Operating Officer at LeadSquared
In an innovative move towards revolutionizing customer service, Amazon Web Services (AWS) has featured a conversation with Prashanth Singh, Chief Operating Officer at LeadSquared, on strategies of deploying Generative AI in omnichannel customer support. Generative AI, a transformative technology, has been leveraged to increase customer satisfaction, streamline operations, and spur sales growth. It has thus emerged as an indispensable tool in LeadSquared’s quest to enhance its customer service.
Why does it matter? As businesses look to improve customer engagement and offer personalized experiences, Generative AI can understand and predict customer behavior, curating experiences tailored specifically for each customer. This utilization of AI not only holds considerable potential for reshaping customer service norms but also paves the way for unprecedented scalability and faster growth.
For whom is it important? It’s crucial for businesses striving for elevated customer engagement, better customer support, and efficient operations. The value provided by Generative AI can help such enterprises reshape their customer service strategies for optimal outcomes. AI service providers, business insiders, and tech enthusiasts also stand to gain significant insights from understanding this sophisticated application of AI in omnichannel support.
Read the whole story here: [https://aws.amazon.com/blogs/database/executive-conversations-putting-generative-ai-to-work-in-omnichannel-customer-service-with-prashanth-singh-chief-operating-officer-at-leadsquared/](https://aws.amazon.com/blogs/database/executive-conversations-putting-generative-ai-to-work-in-omnichannel-customer-service-with-prashanth-singh-chief-operating-officer-at-leadsquared/)
Salesforce announces new AI-enabled copilots at Connections 2024
Tech giant Salesforce’s Einstein AI has taken a big leap in technology with new CoPilot features. Known for being a flagship solution for efficient customer relationship management (CRM), Salesforce Einstein is upping its game with advanced functions providing automated and guided journeys, constant learning, sharing insights, and making proactive suggestions. The new CoPilot features aim to make the AI assistant more ‘conversational’ to enhance user engagement and improve customer experiences.
Why does it matter? As we wade deeper into the era of digital transformation, AI and machine learning continue to play a crucial role. These new features will not only improve CRM performances but also redefine customer engagement models, potentially setting new industry benchmarks. Traversing from transactional interactions to conversational exchanges, this could revolutionize how businesses interact with their customers and vice versa.
For whom is it important? The advancements in Salesforce’s Einstein AI are particularly significant for businesses invested in optimizing their CRM systems. It could benefit corporations wanting to refine their customer services, boost engagement, and enhance their overall customer experience. Read the whole story here: [www.digitalcommerce360.com/2024/05/23/salesforce-einstein-copilot-features-connections-2024/](https://www.digitalcommerce360.com/2024/05/23/salesforce-einstein-copilot-features-connections-2024/).
How AI Machine Learning Works: AI vs. Machine Learning
AI and machine learning technologies are revolutionizing the world of e-commerce, and the powerhouse behind it is Shopify. The platform is using these tools to collate and analyse data more effectively, improving experiences for both vendors and customers. Sellers can simplify monotonous tasks such as inventory management and financial analysis, while shoppers enjoy personalized experiences with custom product recommendations and automated customer service interactions.
“Why Does It Matter?” This leap in technology is a game-changer in a digital age where online retail is booming, and customer satisfaction means everything. The automation of monotonous tasks allows businesses to focus on enhancing customer experience, and personalized product recommendations can convert to higher sales. The latter is a critical factor in a fiercely competitive market where a unique, individualized shopping experience can make a significant difference.
“For Whom Important?” This shift is key for anyone involved in e-commerce, either as a retailer or customer. Businesses can streamline their operations, focus on growth strategies, and improve customer experience, whereas consumers benefit from tailored shopping experiences and speedy, efficient customer service. It’s time everyone embraced the AI revolution in e-commerce. “Read the whole story here”: www.shopify.com.
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.
