Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
What Is an AI Influencer? How Marketers Can Use AI influencers
In the age of digital marketing, AI technology is leveraging its influence power. A recent article on Shopify.com describes how artificial intelligence is being used to create virtual influencers, who help to market products and services effectively. These AI influencers add an innovative edge to traditional advertising strategies, as they can efficiently crunch data, analyze patterns, and enable brands to reach their desired audience with precision.
Why does it matter? The rise of AI influencers not only represents innovative advancements in technology, but it also redefines how businesses operate their marketing strategies. AI influencers are available 24/7, eliminating human influencers’ constraints, and can be programmed to interact with consumers at human-like levels, making advertising more engaging and personalized.
This development is particularly significant for marketing professionals, e-commerce businesses, and the tech-savvy demographic who constantly seek new technological advancements. Its potential in enhancing consumer engagement, ensuring cost-effectiveness, and achieving precise audience targeting makes it a trend worth watching. You can delve into this winning combination of AI technology and digital marketing in its entirety by clicking on “Read the whole story here”: www.shopify.com/my/blog/ai-influencer.
Revolutionizing Sales with Digital Distribution: The Etrado Story
Infotainment News Headline: “Revolutionizing Sales with Digital Distribution: The Etrado Story”
Why does it matter: German-based Etrado is transforming the traditional sales framework through its cutting-edge digital distribution service. This innovative platform, making use of the most current technology trends, not only simplifies the sales process but also enhances efficiency, potentially reshaping the future of sales strategies.
For whom important: This innovative shift is instrumental for businesses, irrespective of their size or sector, that aim to streamline their sales operations. Unquestionably, it is significant for forward-thinking entrepreneurs, sales specialists, and strategic decision makers who continually seek to evolve and adapt to today’s fast-paced digital landscape.
Read the whole story here: [www.etrado.de](https://www.etrado.de/vertriebsdienst/digitalen-vertrieb)
Enterprise hits and misses – marketers grapple with generative AI, security is an identity problem, and OpenAI has an up and down week
In the ever-evolving landscape of digital marketing, one of the latest developments causing buzz has been the integration of generative AI into strategies. As per a [recent article](diginomica.com), marketers are grappling with the adoption of generative artificial intelligence (AI), additionally exploring the complexities of security and identity issues. Generative AI, with its capabilities far beyond traditional marketing tools such as targeted ads and email automation, is revolutionizing the way brands interact with their customers. However, the article points out the challenges surrounding the security of clients’ data and maintaining the essential human aspect in their marketing efforts.
Why does it matter? As marketing moves into a technology-led era, keeping up with these changes is critical for brands looking to maintain a competitive edge. Understanding the advantages and addressing the difficulties of generative AI and secure identity use may determine the future success of marketing campaigns. On top of this, ensuring that the digital tools used respect and protect client’s private information can foster trust in a landscape often marred by cybersecurity threats.
This is particularly important for digital marketers, CIOs, and businesses considering upgrading their marketing tools. Being aware of the latest trends and potential pitfalls can help them effectively navigate this new territory. Marketing teams, in particular, need to understand how to use these tools effectively, balancing the benefits achieved through AI capabilities and the urgent need for data security.
Read the whole story [here](https://diginomica.com/enterprise-hits-and-misses-marketers-grapple-generative-ai-security-identity-problem-and-openai-has).
Digitale Vertriebsstrategien, die wirklich funktionieren
In a rapidly changing digital market, businesses are always in search of effective online sales strategies. A recent piece on realsales.de discusses revolutionary digital sales strategies that truly make a difference. The article dives deep into digital marketing tools, customer analysis tactics, e-commerce techniques, and more, guiding readers on how to outperform their competitors and increase their online sales.
Why does it matter? With the rise of digitalization, businesses are vastly moving online. Therefore, having a deeper understanding of successful online sales strategies is crucial for businesses to survive and thrive in the digital market. For whom is it important? In particular, this insight will be especially valuable for entrepreneurs, digital marketers, business consultants, and anyone involved in the e-commerce industry.
To acquire a full understanding of these digital strategies and how you can apply them in your operations, read the whole story here: https://realsales.de/digitale-vertriebsstrategien-die-wirklich-performen/
LinkedIn unveils AI updates for business users, job seekers
LinkedIn, the renowned professional networking platform, has recently launched a range of Artificial Intelligence (AI) updates for the benefit of job seekers and business users. The new AI functions are oriented to help users more effectively engage with posts, search jobs, and connect with potential employers or clients. AI-driven networking suggestions and content recommendations are some of the updates, designed to improve overall user experience by delivering tailored results.
Why does it matter? The integration of artificial intelligence into such a widely-utilized networking platform demonstrates the expanding reach of AI and its potential to completely revolutionize user experience on digital platforms. This also fortifies LinkedIn’s position in the competitive market, showing its commitment to remain up-to-date, providing sophisticated tools for job-seeking and professional networking.
For whom is it important? This development holds significance for both job-seekers and business users. For job seekers, these updates mean better opportunities for networking, a simpler job-search process, and more personalized job recommendations. Business users, on the other hand, obtain redefined methods for reaching their target audience. Enjoy the full story [here](https://www.techtarget.com/searchenterpriseai/feature/LinkedIn-unveils-AI-updates-for-business-users-job-seekers).
The Role Of Generative AI In Creating Personalised Real Estate Experiences – Details
In a remarkable fusion of technology and industry, Generative AI is transforming the way we perceive real estate experiences. Evident in shaping personalized, immersive environments, Generative AI extends from designing optimal space utilization blueprints to delivering interactive virtual tours. Based on personal inputs, this advanced AI utilizes smart algorithms and powerful processors to generate realistic images and potential layouts, resulting in an entirely personalized and enhanced user experience, bridging the gap between dreams and reality.
So, why does it matter? Generative AI brings to light numerous avenues previously unexplored in the real estate sector. It integrates clients’ exact specifications, ensuring each vision is transformed into a tangible perception. For real estate businesses and customers alike, this can revolutionize initial discussions by providing a concrete visual aid, potentially accelerating the decision-making process.
This development carries pertinent significance for architects, designers, real estate businesses, and individuals interested or involved in the buying, selling, or designing of properties. As Generative AI becomes more mainstream, these stakeholders stand to benefit from quicker, smoother, and more accurate transactions, forever changing the dynamics of the real estate industry. Read the whole story here: [www.timesnownews.com](https://www.timesnownews.com/business-economy/real-estate/the-role-of-generative-ai-in-creating-personalised-real-estate-experiences-details-article-111002098)
Best Generative AI Tools for a Variety of Uses
Artificial intelligence (AI) is steadily transforming how businesses operate and Shopify is on the brink of this revolution. The retail giant has recently enhanced its operations with Generative AI tools; a field of artificial intelligence that has fueled disruptive changes across industries. These AI tools, with their ability to create new content through algorithms, are designed to anticipate, analyze, and assist in meeting consumer demands efficiently.
Why does it matter? Generative AI tools unearths and unlock untapped potentials by powering up content creation, leading to unmatched customer service and a significant boost to sales figures. For any online retailer, having AI-enabled tools isn’t just about overcoming operational complexities but also about staying ahead in a highly competitive market.
This information holds immense importance for retailers, entrepreneurs, AI experts, and software developers who are keen to integrate AI into their work frame for optimal results and enhanced customer experiences. For a more detailed comprehension of how Shopify is benefiting from Generative AI tools, read the whole story here: www.shopify.com/my/blog/generative-ai-tools.
How To Use AI in Supply Chain Management
Supply chains are undergoing a massive transition, as Artificial Intelligence (AI) finds promising applications in order to streamline operations and augment human capabilities. According to Shopify’s blog post, AI can improve supply chain management by providing real-time analytics, forecasting demand, optimizing warehousing, and enabling autonomous delivery. Keeping in mind the complexity and vastness of supply chains, a programmed AI working 24/7 can be effective in ensuring every segment functions smoothly, enhancing supply chain resilience.
Why does it matter? Supply chains are the lifeblood of commerce – any disruption can severely impact a business’s ability to deliver goods on time, affecting profitability. AI-infused supply chains can lead to smoother operations, less waste, and higher customer satisfaction. All these culminate in optimized business growth. For whom is this important? Business owners, supply chain managers, stakeholders and even customers will benefit from these enhancements. This AI-driven transition can bring about endless possibilities and elevate operational standards within industries.
Read the whole story here: https://www.shopify.com/blog/ai-in-supply-chain.
Why Sales Is Both an Art and a Science
In the fascinating world of sales, experts suggest it isn’t simply a numbers game but also a creative endeavour, reflecting both art and science. A recent article on www.inddist.com explored this duality, arguing that to be truly effective in sales, a calculated approach (‘the science’) that involves developing a strategic plan, analyzing consumer behavior, and leveraging technology is as crucial as having an artistic knack for understanding customer needs, thematic representation, and building a personal relationship (‘the art’).
Why does it matter? Embracing both aspects of ‘art’ and ‘science’ in sales strategies can directly influence the success of a business. A scientifically-grounded approach can provide insights into the customer psychology, predict trends, and help in more accurate forecasting, while the art side helps in smoothly navigating human connections, creating memorable narratives, and ensuring customer loyalty. Therefore, mastering this dichotomy can lead to a more comprehensive and effective sales strategy.
For whom it’s important? This insightful perspective proves significant for sales professionals, business owners, marketers, and anyone directly or indirectly involved in the sales cycle of a product or service. This knowledge could be instrumental in refining their sales approach, improving customer relationships, and maximizing sales outcomes. Read the whole story here: www.inddist.com
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.
