Sales teams are embracing AI, but with a cautious eye. According to Salesforce, 86% of sales professionals using AI say it makes their job easier, yet 57% worry about inaccurate outputs. The balance between efficiency and trust defines AI’s role in sales, shaping strategies for the future. https://www.cortinovis.de/sales-ai-statistics-shaping-the-future-of-sales/.

Sales teams are deploying AI agents to automate lead generation and customer interactions, refining deal closures with machine learning. Industries like finance, retail, and real estate benefit from AI-driven engagement, managing more leads efficiently. This shift enhances sales strategies and boosts success rates. https://www.cortinovis.de/ai-agents-in-sales-reshaping-customer-engagement/.

Nooks has launched AI Prospector, an AI-driven tool designed to automate sales tasks like account research and list-building. Targeting companies reliant on outbound sales, it aims to streamline lead-sourcing and qualification, shifting human focus to deal closures. This aligns with a broader trend of AI-enhanced sales strategies. https://www.cortinovis.de/nooks-launches-ai-prospector-to-help-sales/.

Oracle has introduced AI-powered Sales and Service Agents within Fusion Cloud Applications to handle time-consuming tasks like drafting emails, summarizing interactions, and recommending follow-ups. This automation frees sales teams to focus on client relationships, improving efficiency and customer satisfaction. https://www.cortinovis.de/oracle-ai-agents-help-sales-teams-create-more-meaningful-2/.

Global AI investment surpassed $90 billion in 2023, fueling rapid automation across industries. Generative AI is increasingly used, particularly in marketing, to streamline content creation. While boosting efficiency, concerns persist over job displacement and ethical challenges, shaping the debate on AI’s societal impact. https://www.cortinovis.de/ai-statistics-key-numbers-to-know-in-202/.

Google Ads is rolling out AI-powered tools to automate campaign management, reshaping digital marketing with machine learning for ad spend optimization, targeting, and personalization. While boosting efficiency, concerns over transparency and control remain for advertisers navigating the evolving landscape. https://www.cortinovis.de/introducing-changes-coming-to-phrase-match-and-broad-match-modifier/.

Microsoft is integrating generative AI into its advertising platform, boosting creativity and efficiency, while Jasper enhances its AI assistant for streamlined enterprise marketing. These advancements promise automated content creation and improved audience engagement, redefining digital marketing strategies. https://www.cortinovis.de/ai-powered-martech-news-and-releases-february/.