When entering a local store and a store clerk approaches you: Do you let them help you or are you more the type of searching for items on your own?

The age of agents is getting closer …

One of the largest online retailers, Amazon, announced yesterday the implementation of ‚Rufus‘, their agent as your personal shopping assistant on the platform.

It is planned to answer all kinds of user questions on shopping needs, products, and comparisons of different products.

The interesting point is if and when it takes over more queries than the actual search form.

Will you give it a try? Or are you more the unassisted type of Amazon user?

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