[](https://hbr.org/2025/02/ai-agents-are-changing-how-people-shop-heres-what-that-means-for-brands)
Why does it matter? In a world where consumer behavior is increasingly mediated by technology, understanding and integrating AI tools in marketing approaches become crucial. Businesses aiming to stay competitive must adapt to these changes or risk losing market share to more tech-savvy competitors.
For whom important? This development is particularly important for brand managers, digital marketers, and consumer behavior analysts who must grasp these AI trends to effectively strategize future campaigns.
Read the whole story here: https://hbr.org/2025/02/ai-agents-are-changing-how-people-shop-heres-what-that-means-for-brands.
