Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
Seamless Checkout, AI, Robotics News From Microsoft, Google, Brain Corp And More At NRF 2023
Microsoft, Google, and Brain Corp have recently announced a partnership to create autonomous robots that can help with retail checkout. Microsoft Azure technology will be used to power the robots, while Brain Corp’s AI algorithms will provide navigation and perception systems. The robots will also incorporate facial recognition software from Google Cloud Vision API in order to identify customers at checkout. This is an exciting development in the world of robotics as it could potentially revolutionize how we shop for goods! #Robotics #AI #RetailCheckout #MicrosoftAzure #GoogleCloudVisionAPI Read the whole story here: https://news.google.com/__i/rss/rd/articles/CBMijgFodHRwczovL3d3dy5mb3JiZXMuY29tL3NpdGVzL21vb3JpbnNpZ2h0cy8yMDIzLzAxLzIzL3NlYW1sZXNzLWNoZWNrb3V0LWFp
Linking Executive Pay to Sustainability Goals
Pay-for-performance plans, which link executive pay to sustainability goals, are gaining traction among the world’s largest companies. By connecting financial incentives to environmental and social performance metrics, these plans help ensure that executives prioritize their company’s long-term health over short-term gains. Studies have found that firms with pay-for-performance plans often outperform their peers on ESG targets and generate higher returns for shareholders. #SustainabilityGoals #ExecutivePay #ESGPerformance #ShareholderReturns
Read the whole story here: https://hbr.org/2023/02/linking-executive-pay-to-sustainability-goals
Observe.AI Launches Real-Time AI to Help Contact Centers Drive Sales and Retain Customers With End-to-End Conversation Intelligence
AI technology is helping businesses to better serve their customers. AI-driven contact centers are being used by many companies, from banks and retailers to airlines, to drive sales and retain customers in real-time. By using AI, these contact centers can understand customer intent faster than ever before, allowing them to respond accordingly with tailored solutions that meet the needs of each individual customer. Companies are also using AI for predictive analytics which helps them anticipate future trends and make more informed decisions about how best to approach each customer’s situation. #AITechnology #Businesses #CustomerService #PredictiveAnalytics #RealTimeRead the whole story here: https://news.google.com/__i/rss/rd/articles/CBMitQFodHRwczovL3d3dy5nYWx2bmV3cy5jb20vbmV3c19hcC9idXNpbmVzcy9vYnNlcnZlLWFpLWxhdW5jaGVzLXJlYWwtdGltZS1haS10by1oZWxwLWNvbnRhY3QtY2VudGVycy1kcml2ZS1zYWxlcy1hbmQtcmV0YWluLWN1c3RvbWVycy9hcnRpY2xlXzk1ZTNiZDIwLTk3OTgtNTc0Ny05ZjE2LTk2
Seamless Checkout, AI, Robotics News From Microsoft, Google, Brain Corp And More At NRF 2023
Microsoft, Google, and Brain Corp have recently announced a partnership to create autonomous robots that can help with retail checkout. Microsoft Azure technology will be used to power the robots, while Brain Corp’s AI algorithms will provide navigation and perception systems. The robots will also incorporate facial recognition software from Google Cloud Vision API in order to identify customers at checkout. This is an exciting development in the world of robotics as it could potentially revolutionize how we shop for goods! #Robotics #AI #RetailCheckout #MicrosoftAzure #GoogleCloudVisionAPI Read the whole story here: https://news.google.com/__i/rss/rd/articles/CBMijgFodHRwczovL3d3dy5mb3JiZXMuY29tL3NpdGVzL21vb3JpbnNpZ2h0cy8yMDIzLzAxLzIzL3NlYW1sZXNzLWNoZWNrb3V0LWFp
Tampa Bay Wave Welcomes 15 Cybersecurity Startups into the 2023 CyberTech|X Accelerator Cohort
Tamper Bay Wave Welcomes 15 Cybersecurity Startups Into the 2023 Cybertech X Accelerator Cohort. This accelerator cohort is part of a global network focused on helping early-stage cyber companies scale up their businesses. The selected entrepreneurs will have access to mentors, investors, technology partners and other resources they need to increase their market reach and grow their business. Tamper Bay Wave provides an opportunity for these startups to receive the support they need in order to build successful products and services that can be used by consumers worldwide.#cybersecurity #startups #TamperBayWave #2023CybertechXAcceleratorCohort Read the whole story here: https://news.google.com/__i/rss/rd/articles/CBMiiAFodHRwczovL3d3dy5laW5uZXdzLmNvbS9wcl9uZXdzLzYxMjQ0MjE3NC90YW1wYS1iYXktd2F2ZS13ZWxjb21lcy0xNS1jeWJlcnNlY3VyaXR5LXN0YXJ0dXBzLWludG8tdGhlLTIwMjMtY3liZXJ0ZWNoLXgtYWNjZWxlcmF0b3ItY29ob3J00gGMAWh0dHBzOi8vd3d3LmVpbm5ld
Die Zukunft des Vertriebs: digital und vernetzt!
Der Vertrieb ist ein wichtiger Teil des Unternehmenserfolgs. In der digitalen Welt müssen sich Unternehmen an die zunehmende Vernetzung und Digitalisierung anpassen, um erfolgreich zu sein. Dies bedeutet, dass sie neue Technologien nutzen und innovative Methoden für den Vertrieb entwickeln müssen. Zudem kann das Verständnis von Kundendaten helfen, effizientere Marketingkampagnen zu gestalten und bessere Ergebnisse zu erzielen. #digitalvertrieb #vernetztesmarketing #kundendatenanalyse #unternehmenserfolg
Read the whole story here: https://seminar-assistenz.de/die-zukunft-des-vertriebs-digital-und-vernetzt/
Use Data to Boost Your Sales Performance
Data-driven sales are becoming increasingly popular as a way for companies to improve their reach and increase profits. Data-driven sales involve the use of data analysis, predictive analytics, customer segmentation and machine learning to identify potential buyers, target them with tailored offers and close deals more quickly. Companies can also use data-driven sales strategies to better understand customer behavior and preferences in order to create better products or services that will meet their needs. By creating targeted offers based on individual customers’ profiles, businesses can build deeper relationships with their customers while still growing revenue streams. #datadrivensales #customersegmentation #predictiveanalytics #machinelearning
Read the whole story here: https://builtin.com/sales/data-driven-sales
Quantum machine learning (QML) poised to make a leap in 2023
Quantum Machine Learning (QML) is a new field of research that could revolutionize the way we use AI. It has the potential to improve data analysis, speed up machine learning algorithms and enable more accurate predictions. QML combines quantum computing with traditional machine learning techniques, offering more efficient solutions than either approach alone. The field is still in its infancy but experts predict that it will make a major leap forward in 2023. #AI #QuantumComputing #MachineLearning #QML Read the whole story here: https://venturebeat.com/ai/quantum-machine-learning-qml-poised-to-make-a-leap-in-2023/
By 2029, Robotic Desktop Automation (RDA) Market (New Report) 2023 Exhibits A Spectacular Growth | Key Players, Current Trends, Revenue and Forecast Research
The rise of Robotic Desktop Automation (RDA) in the market has been a major shift in recent years. A new report from 2021 provides an insightful look into how this technology is impacting the industry and what key players are currently doing to stay ahead of trends and forecast research. The report states that RDA adoption rates have increased significantly, with over one-third of enterprises now using it to automate routine tasks. Additionally, the use of AI-powered algorithms is becoming increasingly popular as well, allowing organizations to leverage their data more effectively and efficiently than ever before. #Robotics #Automation #AI #DataAnalysis #Technology Read the whole story here: https://news.google.com/__i/rss/rd/articles/CBMitgFodHRwczovL3d3dy5kaWdpdGFsam91cm5hbC5jb20vcHIvYnktMjAyOS1yb2JvdGljLWRlc2t0b3AtYXV0b21hdGlvbi1yZGEtbWFya2V0LW5ldy1yZXBvcnQtMjAyMy1leGhpYml0cy1hLXNwZWN0YWN1bGFyLWdyb3d0aC1rZXktcGxheWVycy1jdXJyZW50LXRyZW5kcy1yZXZlbnVlLWFuZC1mb3JlY2FzdC
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.