Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
AI’s Transformative Power
This article from Grewelox covers how AI is transforming the power of organizations. It explains how AI can simplify and automate processes, create new value propositions for customers, and help reduce costs. Businesses that need to maintain a competitive edge should read this article to learn about the potential benefits of adopting AI technology. #AI #Automation
Read the whole story here: https://grewelox.com/greymatter/ais-transformative-power
OpenAI CEO: It’s Not Funny That I’m Afraid of the AI We’re Creating
OpenAI CEO Sam Altman recently expressed his fears of the potential dangers posed by AI. He believes that AI can be used for terrible purposes and also has the potential to cause economic disruption. This article is a great read for anyone interested in learning more about Artificial Intelligence and its implications on society. Read the whole story here: https://www.reddit.com/r/Futurology/comments/127lm4i/openai_ceo_its_not_funny_that_im_afraid_of_the_ai/# #AI #OpenAI
Always be prompting
This article explains how to use a GPT-3 powered AI chatbot prompt. It dives into the various ways it can be used, and provides tips on how to get started with using the technology. This article is great for anyone interested in learning more about GPT-3 and AI chatbots. Read the whole story here: https://techcrunch.com/2023/04/01/how-to-prompt-ai-chat-gpt/. #GPT3 #AiChatbot #TechCrunch
How Generative AI Will Change Sales
This article looks at the implications of generative AI for sales teams. Generative AI is a form of artificial intelligence which can create its own data from existing data sets, allowing it to provide valuable insights and automate certain tasks. The author argues that in order to stay competitive, sales teams will need to use generative AI in their workflows. Sales professionals should read this article as it provides an insight into how generative AI could be used effectively by their team and outlines potential benefits such as improved customer service, increased efficiency, and better decision making. #GenerativeAI #SalesTeams #AI Read the whole story here: https://hbr.org/2023/03/how-generative-ai-will-change-sales
Review: We Put ChatGPT, Bing Chat, and Bard to the Test
Review: We Put ChatGPT, Bing Chat, and Bard to the Test
This article discusses the current state of AI-driven chatbots, such as Bing Bot and Chat GPT. It goes into detail about how these bots work, their shortcomings and potential uses. The article concludes that while they may not be perfect yet, they offer a lot of promise for the future of conversational AI agents.
Anyone interested in artificial intelligence or natural language processing should read this article to learn more about the technology behind chatbots and its potential applications. #AiChatbot #NLP #ChatGPT
Read the whole story here: https://www.wired.com/story/review-ai-chatbots-bing-bard-chat-gpt
Thanksgiving Special: 15 Breakthrough MarTech Innovations We Are Grateful for in 2022
The TechFunnel recently released an article discussing the importance of market automation and how it can help businesses streamline their operations. Market automation involves using specialized software to collect, store, analyze and distribute data in order to make more informed decisions. This can help reduce costs by reducing manual labor involved with market research and analysis, which often results in improved profits for companies. Additionally, automating processes such as customer segmentation helps marketers target their audience more accurately leading to better outcomes for campaigns.
#MarketingAutomation #DataAnalysis #CustomerSegmentation #TechFunnel
Read the whole story here: https://www.techfunnel.com/marketech/marketech-innovations_SAQA?oc=5
GUEST COMMENT The use of artificial intelligence and machine learning are drastically changing the face of ecommerce
This article discusses the use of Artificial Intelligence and Machine Learning to drastically change the face of ecommerce. It explains how these technologies can be used in various aspects such as marketing, customer service, product design, delivery, and more. Anyone interested in learning more about AI and ML technology should read this article. #AI #MachineLearning
Read the whole story here: https://internetretailing.net/guest-comment-the-use-of-artifical-intelligence-and-machine-learning-are-drastically
How Can Marketers Use ChatGPT? Here Are the Top 11 Uses.
This article discusses how marketers can use chatbots and the top 11 uses of them. Marketers can use chatbots to improve customer experience, provide support and advice, personalize content, promote products or services, and more. Anyone interested in learning about marketing automation tools should read this article as it provides an overview of what is possible with chatbot technology. Read the whole story here: https://www.entrepreneur.com/science-technology/how-can-marketers-use-chatbot-here-are-the-top11uses#445015 #Chatbot #MarketingAutomation
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.