Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
AI Loves—and Loathes—Language
This article discusses the importance of language in artificial intelligence. Language is both a data source and an obstacle for AI, as it’s difficult to interpret due to its complexity and ambiguity. To overcome these challenges, researchers are using natural language processing (NLP) techniques such as sentiment analysis and machine translation. Anyone interested in understanding how AI works should read this article. It’s important to understand that language is one of the main sources of data used by AI systems, yet also a great challenge they must face if they want to advance further.
Read the whole story here: https://www.wired.com/story/language-is-one-of-ais-main-sources-of-data-and-greatest-foils/ #AI #Language #NaturalLanguageProcessing
Creating ‘organic’ generative art from robotic algorithms: Emily Xie, NFT Creator
This article discusses a new project by Emily Xie, an NFT creator and roboticist. She is creating generative art from robotic algorithms that can be used to create unique pieces of art. This would be an interesting read for anyone interested in contemporary art or technology as it demonstrates the power of combining the two. It also provides valuable insight into how robots are becoming more involved in creative industries and processes. Read the whole story here: https://cointelegraph.com/magnazine/creating-organic-generative-art-from-robotic-algorithms-emily-xie-nft-creator #GenerativeArt #Robotics #NFTCreator
Solving the Greatest Challenge in CPG Customer Marketing
This article examines how CPG (Consumer Packaged Goods) companies can better engage with their customers through effective marketing. It discusses how traditional methods of marketing have become obsolete and why brands need to find new ways to reach their target audience. The article also goes into detail about the importance of data-driven, dynamic content for customer engagement and suggests several strategies that can be used by CPG companies to gain a competitive edge in the market.
Anyone interested in understanding more about implementing successful consumer packaged goods marketing strategies should read this article. Read the whole story here: https://thewisemarketter.com/channels/retail-consumer-goods-cpg/solving-the-greatest-challenge-in-cpg-customer-marketing/#utm_source=rss&utm_medium=rss&utm_campaign=solving+the+greatest+challenge+in+cpg%2Fcustomer+marketing #CPG #MarketingStrategies
Increasing Your Company’s ROI Through Automation Without Compromising Personalization
This article from Martech Cube discusses how automation can help businesses increase their ROI. It explains different types of automation and provides tips on how to get started. This is an important read for any business owner or manager looking to maximize the efficiency of their operations. #BusinessAutomation #ROI #MarketingReadiness
Read the whole story here: https://martechcube.com/increasing-your-companys-roi-through-automation/
How technology enables more dynamic brand planning
This article explores how technology can help brands gain a better understanding of customer needs and create more dynamic marketing plans. It details the advantages that technology provides for businesses such as automation, data analysis, segmentation and personalization. Anyone interested in learning about how to use tech to improve their marketing efforts should read this article. #MarketingStrategy #TechAdvantages #DataAnalysis
Read the whole story here: https://pharmaphorum.com/sales-marketing/how-technology-enables-more-dynamic-brand-planning/
Can AI generate a way to pay for itself?
This article from The Verge gives an overview of Money Investment VC, a new venture capital firm that’s looking to invest in digital media and technology startups. It explains the company’s mission statement, which is focused on developing products that will create positive social impact. Additionally, it looks at how the firm plans to use its resources to support entrepreneurs of color who are historically underrepresented in tech fields.
This article should be read by anyone with an interest in investing or entrepreneurship as well as those interested in learning more about venture capital firms and their role within the tech industry. #VentureCapital #Investment #TechIndustry
Read the whole story here: https://www.theverge.com/2023/3/23651976/a-money-investment-vc-hype
The Future Is Now: How ChatGPT Could Impact New Home Sales
Real Estate Agents Are Using Chatbots To Improve Home Sales. This article is perfect for real estate agents and those interested in the future of home sales. It outlines how chatbot technology can help improve sales by providing customers with more efficient customer service, detailed property information, and better access to potential buyers. Read the whole story here: https://stories.com/real-estate-future-chatbot-new-home-sales/#realestate #homesales #chatbot
Bill Gates: AI is most important technological advance in decades – but we must ensure it is used for good
This article discusses the potential of artificial intelligence (AI) to revolutionise legal services. It looks at how AI is being used in various law firms around the world, and how it could potentially be used to improve efficiency, accuracy and cost-effectiveness.
Anyone interested in exploring the possibilities of AI for their own business or organisation should read this article. Legal professionals looking for ways to streamline processes may also find it useful.
Read the whole story here: https://www.independent.co.uk/tech/ai-artificial-intelligence-intelligence-bill-gates-b2306986.html #AI #LegalServices #BillGates
The Future of Ecommerce: How a Product Becomes a Purchase
This article from A16z discusses the future of ecommerce and how it will be shaped by new technologies like AI, automation, and robotics. It also examines how these advancements can help reduce costs for small businesses while still providing customers with a great experience. Those looking to understand the potential power of technology in the ecommerce space should read this article. #ecommerce #AI #automation
Read the whole story here: https://a16z.com/2023/03/23/the-future-of-ecommerce/.
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.