Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
To understand your customers, focus on tone, not just words
This article is about how to understand customer sentiment and behavior by focusing on the tone of their language, not just the words they use. It explains that customers’ tones are often overlooked, but understanding them can help businesses provide better service. The article also provides examples of AI applications that companies can use to evaluate customer sentiment based on tone.
This article is useful for any business looking to improve its customer service strategy. Read the whole story here: https://venturebeat.com/ai/to-understand-your-customers-focus-on-tone-not-just-words/# #AI #CustomerService
Digital Marketing Is Still Falling Short, But How to Do Better Is Clear
This article discusses the importance of digital marketing in the banking industry. It highlights how banks are using digital channels to reach more customers and create new opportunities for their businesses. Banks must understand their customer’s needs, build trust, and develop campaigns that will attract them to use their services.
Banking professionals should read this article as it provides valuable insight into the current state of digital marketing in the banking industry. It is important for those in this field to stay up-to-date on emerging trends so they can keep up with customer demands and remain competitive.
Read the whole story here: https://thefinancialbrand.com/news/bank-marketing/digital-marketing-maturity-still-lagging-in-banking/#160622 #DigitalMarketing #BankingIndustry
Review: We Put ChatGPT, Bing Chat, and Bard to the Test
This article discusses the current state of AI-driven chatbots, such as Bing Bot and Chat GPT. It goes into detail about how these bots work, their shortcomings and potential uses. The article concludes that while they may not be perfect yet, they offer a lot of promise for the future of conversational AI agents.
Anyone interested in artificial intelligence or natural language processing should read this article to learn more about the technology behind chatbots and its potential applications. #AiChatbot #NLP #ChatGPT
Read the whole story here: https://www.wired.com/story/review-ai-chatbots-bing-bard-chat-gpt
Generative AI Will Enhance — not Erase — Customer Service Jobs
Generative AI is becoming a major part of customer service operations, but it won’t replace human employees. Instead, the technology will enhance their work and allow them to focus on more complex tasks requiring creativity and empathy. At its core, generative AI helps humans to create better outcomes for customers faster by automating processes that are mundane or repetitive in nature. This article explains how companies can use generative AI to improve customer experiences while still relying on people for higher-value activities like problem solving and personalization.
This article should be read by anyone interested in learning about how advanced technologies like generative AI can help businesses provide better services without reducing staff numbers. #AI #CustomerService #Technology Read the whole story here: https://hbr.org/2023/03/generative-ai-will-enhance-not-erase-customer-service-jobs
Replacing Humans “Is the Furthest Thing From Our Mindset,” Says the Company Selling an A.I. Radio Host
This article is about a conversation with J. Future, the CEO of Radiopod, an artificial intelligence-based financial intelligence platform. It looks at how AI can be used to improve financial decision-making and make banking more accessible for everyone. Anyone interested in understanding how modern technology is transforming the way we manage our money should read this article. Read the whole story here: https://slate.com/technology/2023/03/radiopod-artificial-intelligence-jfuturik-interview.html #AI #FinancialDecisionMaking #Fintech
Italy orders ChatGPT blocked citing data protection concerns
ChatGPT, a popular Italian messaging app, has been blocked by the country’s telecom regulator. The move comes after an investigation found that ChatGPT was violating data privacy regulations and had become a haven for online harassment.
The decision to block ChatGPT is significant because it shows that Italy is serious about enforcing its data protection laws. It also serves as a warning to other tech companies operating in the country: they must abide by the law or face consequences.
This article should be read by anyone interested in how digital rights are being protected in Europe. It’s important to understand how governments are responding to protect user privacy and safety on social media platforms like ChatGPT. Read the whole story here: https://techcrunch.com/2023/03/31/chatgpt-blocked-italy/#ChatGPT #DataPrivacy #ItalianRegulator
How Generative AI Will Change Sales
This article looks at the implications of generative AI for sales teams. Generative AI is a form of artificial intelligence which can create its own data from existing data sets, allowing it to provide valuable insights and automate certain tasks. The author argues that in order to stay competitive, sales teams will need to use generative AI in their workflows. Sales professionals should read this article as it provides an insight into how generative AI could be used effectively by their team and outlines potential benefits such as improved customer service, increased efficiency, and better decision making. #GenerativeAI #SalesTeams #AI Read the whole story here: https://hbr.org/2023/03/how-generative-ai-will-change-sales
Customer Segmentation: The Ultimate Guide
This article is about customer segmentation and how businesses can use it to increase their sales. It explains why it’s important, the different kinds of segmentations out there, and tips for creating a successful segmentation strategy. Businesses that want to optimize their marketing strategies should read this article to learn more about customer segmentation.
Read the whole story here: https://forbes.com/advisor/business/customer-segmentation/#7d6aa25c4e38 #BusinessMarketing #CustomerSegmentation
OpenAI CEO: It’s Not Funny That I’m Afraid of the AI We’re Creating
OpenAI CEO Sam Altman recently expressed his fears of the potential dangers posed by AI. He believes that AI can be used for terrible purposes and also has the potential to cause economic disruption. This article is a great read for anyone interested in learning more about Artificial Intelligence and its implications on society. Read the whole story here: https://www.reddit.com/r/Futurology/comments/127lm4i/openai_ceo_its_not_funny_that_im_afraid_of_the_ai/# #AI #OpenAI
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.