Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
How fashion brands are using generative AI
This article discusses the impact of Generative AI (GAI) and how it will shape the future of fashion. It explains why GAI is important, what advantages it offers to fashion designers, and how they can use AI tools to create unique designs. The article also looks at some examples of successful implementations of generative AI in the fashion industry.
Fashion designers, entrepreneurs who are interested in technology-driven design processes, or anyone looking for an introduction on generative AI should read this article.
Read the whole story here: https://news.google.com/rss/articles/CBMiRGh0dHBzOi8vd3d3Lmdsb3NzeS5jby9mYXNoaW9uL2hvdy1nZW5lcmF0aXZlLWFpLXdpbGwtaW1wYWN0LWZhc2hpb24v0gEA?oc=5 #GenerativeAI #AIinFashion #Design
Neural network complexity: Is it getting better?
This article examines the complexity of neural networks and how it affects their ability to learn. It looks at various approaches for increasing network complexity, as well as potential issues with this approach. The article also explores ways in which technology can help reduce complexity while still achieving strong performance outcomes.
Anyone interested in understanding more about artificial intelligence or machine learning should read this article. It provides a clear overview of an important concept and its implications for AI development today and into the future. #AI #MachineLearning
Read the whole story here: https://venturebeat.com/ai/neural-network-complexity-is-it-getting-better/
Here’s what the age of AI means for the world, according to Bill Gates
This article discusses the implications of AI in the world according to Bill Gates. It covers topics like climate change, healthcare, and education. This is an important read for those interested in the future of technology and its impact on society. Read the whole story here: https://www.weforum.org/agenda/2021/03/heres-what-the-age-of-ai-means-for-the-world–according-to–bill–gates/?utm_source=rss&utm_medium=rss #AI #BillGates #Technology
UK to avoid fixed rules for AI – in favor of ‘context-specific guidance’
The UK government has recently released an AI white paper outlining their plan to become a global leader in the development of AI technology. The paper highlights areas such as ethical considerations, research and development, and data sharing. It also outlines the need for more collaboration between industry, universities and public sector organisations. This article is essential reading for anyone interested in the future of artificial intelligence in the UK as it lays out how the country plans to develop this technology responsibly while also remaining competitive on a global scale. Read the whole story here: https://techcrunch.com/2023/03/29/uk-ai-white-paper #AI #UKAIWhitePaper
Artificial Intelligence in Fashion: The Future of Innovation
This article discusses how Artificial Intelligence (AI) is being used in the finance industry and what this means for the future of innovation. It examines ways that AI can help make financial decisions more efficient, increase accuracy and reduce risk. Those interested in learning how to use AI in their own businesses or who want to learn about its potential applications should read this article. Read the whole story here: https://news.google.com/rss/articles/CBMib2h0dHBzOi8vd3d3LmZpYnJlMmZhc2hpb24uY29tL2luZHVzdHJ5LWFydGljbGUvOTYwNC9hcnRpZmljaWFsLWludGVsbGlnZW5jZS1pbi1mYXNoaW9uLXRoZS1mdXR1cmUtb2YtaW5ub3ZhdGlvbtIBeGh0dHBzOi8vd3d3LmZpYnJlMmZhc2hpb24uY29tL2lu
Do you think the singularity will happen sooner than predicted?
This article discusses the potential of a “singularity” to occur in the near future. The singularity is a technological event that would constitute an era when artificial intelligence surpasses human intelligence, leading to rapid and unpredictable changes. According to experts, there are several factors that could hasten or delay this event, but no one knows for sure if it will happen soon or not.
Those who are interested in technology and its implications should read this article as it provides insight into what may be on the horizon. #Technology #AI #Singularity
Read the whole story here: https://www.reddit.com/r/Futurology/comments/125y2r3/do_you_think_the_singularity_will_happen_sooner
Customer Behavior and Loyalty in Banking: Global Edition 2023
This article examines how customer behaviour and loyalty are impacting the banking industry. It looks at how banks are using technology to create personalised customer experiences, as well as why it’s important for banks to understand customer needs in order to succeed.
Anyone interested in understanding more about the impact of customer behaviour and loyalty on the banking industry should read this article. #BankingIndustry #CustomerBehaviour #Loyalty
Read the whole story here: https://news.google.com/rss/articles/CBMiW2h0dHBzOi8vd3d3LmJhaW4uY29tL2luc2lnaHRzL2N1c3RvbWVyLWJlaGF2aW9yLWFuZC1sb3lhbHR5LWluLWJhbmtpbmctZ2xvYmFsLWVkaXRpb24tMjAyMy_SAQA?oc=5
Retailers Pin Hopes on AI to Increase Sales, Decrease Returns
This article discusses how retailers are pinning their hopes on AI to increase sales and decrease returns. It explains the way that artificial intelligence helps retailers better understand customer preferences and behaviors, ultimately leading to improved profits. The article is essential reading for anyone interested in learning more about how technology can be used to improve retail operations and profitability. #Retailers #AI #Technology
Read the whole story here: https://www.pyments.com/artificial-intelligence-2/2023/retailers-pin-hopes-on-ai-to-increase-sales-decrease-returns/?oc=5
Navigating the Digital Age: How a Business Can Thrive in an Ever-Changing Market
This article discusses the importance of digital age marketing and how it can be used to create a better customer experience. It covers topics such as data mining, artificial intelligence, and automated processes that help marketers understand their customers better. Businesses looking to stay ahead of the curve should read this article to learn more about digital age marketing and how it can improve their customer experience. #DigitalMarketing #DataMining #AI
Read the whole story here: https://www.webpronews.com/navigating-digital-age/
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.