Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
Why semantics matter in the modern data stack
Data infrastructure is a critical component of any successful organization’s technology stack. Semantics plays an important role in modern data stacks, allowing organizations to make sense of their data and use it more effectively. This article explains why semantics are so important for organizations and how they enable them to get the most out of their data.
Anyone interested in learning about the importance of leveraging semantic technologies in order to maximize the value obtained from an organization’s data should read this article. It provides insight into what semantic technologies can do, why they’re needed, and how they work with other components of a modern data stack.
Read the whole story here: https://venturebeat.com/data-infrastructure/why-semantics-matter-in-the-modern-data-stack/ #DataInfrastructure #SemanticTechnologies
Wie Finanzdienstleister Ihren Vertrieb digitalisieren können
This article is about how financial service providers can digitize their sales processes. It covers topics such as customer segmentation, data-driven solutions and digital marketing strategies. The author also provides best practices for modernizing sales models in the context of banking and finance. Financial professionals who are looking to improve their digital sales capabilities should read this article. #FinTech #Digitalization #Banking Read the whole story here: https://www.der-bank-blog.de/wie-finanzdienstleister-ihren-vertrieb-digitalisieren/buchempfehlungen/37699692/.
Digitalisierung von Vertrieb und Marketing: Wie „ready“ sind Sie für die Sales Automation?
This article by the Vertriebszeitung looks at sales automation and how ready companies are for it. It focuses on digitalization of marketing and sales, why automation is important, what processes need to be automated, as well as how to make sure that automation brings success in terms of customer experience.
Managers or decision makers in the field of marketing & sales should read this article to understand the importance of Sales Automation and get tips on making sure their company succeeds with this process.
Read the whole story here: https://vertriebszeitung.de/digitalisierung-von-vertrieb-und-marketing-wie-ready-sind-sie-fuer-die-sales-automation/ #SalesAutomation #MarketingAndSales #Digitalization
Create Winning Customer Experiences with Generative AI
This article discusses how businesses can use Generative AI to create winning customer experiences. Generative AI is a type of artificial intelligence that uses machine-based learning algorithms to generate new data from existing datasets, allowing companies to better understand their customers and develop more effective strategies for engaging them. By leveraging the power of generative AI, organizations can gain insights into customer behavior and preferences that would otherwise be difficult or impossible to obtain.
Business leaders who are looking to improve customer engagement should read this article as it provides an overview of the benefits of using generative AI in order to enhance customer experience initiatives. Read the whole story here: https://hbr.org/2023/04/create-winning-customer-experiences-with-generative-ai #CustomerExperience #GenerativeAI
We can build immortal celebrities from ChatGPT and their existing back catalogs
This article discusses the potential of using AI to create holograms and use them for deep fake video content. It looks at how this technology could be used by celebrities to interact with fans, generate revenue from back catalogs, and more. This article is a must-read for anyone interested in the implications of AI-created media on our culture. Read the whole story here: https://www.engadget.com/immortal-hologram-celebrities-chatgpt-ai-deep-fake-back-catalogs180030493?src=rss #AI #DeepFakes
mesh conference adds human and AI presenters to speaker lineup
This article discusses how the tech conference, Mesh Conference, has added both human and AI presenters to its speaker lineup. It also provides detailed information on why this decision was made and what it means for the future of conferences. People interested in learning more about technology-related events should read this article. #TechConference #AIMeetingReadTheWholeStoryHere: https://digitaljournal.com/business/mesh-conference-adds-human-and-ai-presenters-to-speaker-lineup/article/
AI Explained
This article from Microsoft News discusses the growing importance of AI in our lives. It dives into ways AI is being used to improve healthcare and customer service, as well as how it can be leveraged to create better work environments. Businesses are beginning to recognize the potential advantages that come with investing in AI technology and the opportunities those investments present. Anyone interested in learning more about how Artificial Intelligence is changing our world should read this article. Read the whole story here: https://news.microsoft.com/2023/04/04/ai-explained/#MicrosoftAI #AI #ArtificialIntelligence
Sechs typische Einsatzszenarien von Sales Automation
Sales automation has become an increasingly important tool for businesses to streamline their sales process and increase efficiency. This article outlines six typical scenarios where a company can benefit from implementing Sales Automation. These include reducing manual processes, improving customer relationships, providing accurate data insights and fostering collaboration between departments. Managers looking to optimize the sales process should read this article as it provides helpful guidance on when and how to use Sales Automation. Read the whole story here: https://www.it-daily.net/it-management/e-business/sechs-typische-einsatzszenarien-von-sales-automation #SalesAutomation #EBusiness #ITManagement
Hybrid marketing: time for a comeback?
This article is about why it’s the perfect time for a comeback in hybid marketing. It explains the current challenges businesses face and how to leverage hybrid tactics to overcome them. Business owners, marketers, and anyone looking for creative ways to reach their target audience should read this article. Read the whole story here: https://www.doxee.com/blog/marketing/hybrid-marketing-time-for-a-comeback/#utm_source=rss&utm_medium=rss&utm_campaign=hybrid-marketing-time-for-a-comeback #HybridMarketing #ComeBack #BusinessStrategy
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.