Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
Algorithms auditing algorithms: GPT-4 a reminder that responsible AI is moving beyond human scale
Algorithms are increasingly being used to make decisions that can have a significant impact on people’s lives. Algorithm auditing is one tool for making sure these algorithms are fair and ethical, but it can be difficult in the case of an algorithm like GPT-4 which is so complex that no single person or team could hope to audit its entire output. This article looks at some of the ways researchers are looking into responsible AI beyond human scale, including using machine learning models to check each other’s outputs and finding ways to summarize large amounts of data into more digestible forms.
Anyone interested in understanding how technology impacts society should read this article as it provides insight into how we might ensure fairness and accountability even when dealing with algorithms whose complexity exceeds what humans alone can comprehend.
Read the whole story here: https://venturebeat.com/ai/algorithms-auditing-algorithms-gpt-4-responsible-ai-beyond-human-scale/ #AI #AlgorithmAuditing #ResponsibleAI
Five Ways AI is Transforming Customer Experience for Brands in 2023
This article explains how AI is transforming customer experience for brands. It outlines the advantages of using AI such as improved customer service and a more personalised, efficient shopping journey. Business owners, marketing professionals and those in the e-commerce industry should read this article to gain insight into how they can use AI to improve their customers’ experiences. Read the whole story here: https://authority.com/natural-language/ai-is-transforming-customer-experience-for-brands/#AI #CustomerExperience #Branding
Digitale Effizienz im B2B-Sektor 2023?
This article discusses the importance of digital efficiency in the B2B sector for 2023. It outlines how increased digitization and automation will impact companies, as well as what steps organizations should take to stay ahead of the curve. The article also provides a comprehensive overview of emerging trends and technologies that have already begun to shape customer relationships in this space. Businesses looking to remain competitive in the future should read this article! Read the whole story here: https://www.ifhkoeln.de/digitale-effizienz-im-b2b-sektor-2023/ #DigitalEfficiency #B2BSector #DigitalTransformation
Harnessing the Power of OpenAI Technology: 5 Innovative Marketing Tools
This article discusses the power of open AI technology and 5 innovative marketing tools that business owners can use. Business owners who are looking to create more effective digital marketing campaigns should read this article as it provides a great overview of the latest tech available. Read the whole story here: https://datasciencecentral.com/harnessing-the-power-of-openai-technology-5-innovative-marketing-tools# #OpenAITechnology #DigitalMarketing #InnovativeTools
Europe spins up AI research hub to apply accountability rules on Big Tech
This article discusses ECAT, a new platform for small businesses to easily manage their finances and taxes. The platform uses artificial intelligence and machine learning technology to automate bookkeeping tasks like accounts receivable, tax filing, financial analysis and more. Small business owners can access the service from any device with an internet connection. Anyone interested in how AI is transforming small business operations should read this article. Read the whole story here: https://techcrunch.com/2023/04/18/ecat #AI #SmallBusiness #ECAT
Customer Experience Is Everyone’s Responsibility
This Harvard Business Review article explains why customer experience should be the responsibility of everyone in an organization, not just a dedicated team. It emphasizes how all employees – from sales to product management to operations – can have an impact on customer experience and how that impacts business success. All members of the organizational team should read this article to understand their role in creating positive customer experiences. Read the whole story here: https://hbr.org/2023/04/customer-experience-is-everyones-responsibility #CustomerExperience #HBR
The complete guide to chatbots for marketing
This article explains the importance of chatbot marketing and how it is helping businesses succeed. It provides tips on how to create a successful chatbot strategy, as well as examples from real companies who have done just that. Business owners and marketers should read this article to learn more about leveraging chatbot technology for their own business success. Read the whole story here: https://sprotocial.com/insights/chatbot-marketing/#Chatbots #Marketing #Technology
How to Choose the Best Chatbot for Your Business
This article provides businesses with the necessary information to choose the best chatbot for their needs. It covers topics such as what features a business should consider when choosing a chatbot, how they can use it to improve customer experience and engagement, and some tips on finding the right fit. Business owners who are looking for ways to enhance their customer service should read this article. #Chatbots #CustomerExperience #BusinessDevelopment
Read the whole story here: https://www.cmswire.com/customer-experience/how-to-choose-the-best-chatbot-for-your-business/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-choose
How Automation Drives Business Growth and Efficiency
This article covers how automation is driving business growth and efficiency. It looks at the benefits of automation, including cost savings, labor-saving opportunities, and improved accuracy in data collection. Business leaders should read this article to understand how they can leverage automation to drive their businesses forward. Read the whole story here: https://hbr.org/sponsored/2023/04/how-automation-drives-business-growth-and-efficiency #Automation #BusinessGrowth #Efficiency
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.