Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
Why businesses need explainable AI—and how to deliver it
In order to understand why businesses need explainable AI, and how to deliver it, we must first understand what explainable AI is. Explainable AI is defined as a subset of AI that deals with providing explanations for the results of an AI system.
There are several reasons why businesses need explainable AI. First, it allows businesses to build trust with their customers. Second, it helps businesses ensure that their AI systems are making decisions that are aligned with their business goals. Finally, it can help businesses avoid regulatory penalties and legal liabilities.
To deliver explainable AI, businesses need to use data visualization techniques and natural language processing algorithms. Data visualization techniques allow businesses to provide clear and concise explanations of the results of their AI system in a way that is easy for humans to understand. Natural language processing algorithms can be used to generate written explanations of the results of an AI system
How to create outstanding customer experiences in the 2020s
As the world becomes more and more digital, companies are looking for ways to create outstanding customer experiences. Here are three tips for creating amazing customer experiences in the 2020s:
1. Use data to personalize the experience
2. Make it easy for customers to give feedback
3. Use technology to create a seamless experience
#customer service #customer experience #data #feedback #technology
The Argument For An AI Augmented Workforce
The Argument for an AI Augmented Workforce
In recent years, the conversation around artificial intelligence (AI) has largely been focused on its potential to take over human jobs. However, there is a growing body of evidence that suggests AI can actually complement human workers and make them more productive.
One study from McKinsey found that companies who have deployed AI saw a 45% increase in productivity. Moreover, another study found that AI could potentially add $13 trillion to the global economy by 2030.
There are a number of reasons why AI can augment human workers and make them more productive. For one, AI can help with data collection and analysis. This is especially helpful in industries like healthcare where there is a lot of data to be processed. Additionally, AI can also help with decision-making by providing employees with real-time feedback and recommendations.
Overall, there is a strong argument to be made for deploying AI in the workforce. Not only can it help boost productivity levels, but it can also free up employees to focus on higher-level tasks. #AI #productivity #workforce
How AI Can Impact Your Marketing, Customer Experience
#digitialmarketing #howto #impact
The Era of Broad AI
We are on the cusp of a new era in AI. One where AI will become more widespread and integrated into our everyday lives. This is the era of Broad AI.
In this new era, AI will no longer be confined to narrow tasks like playing chess or solving math problems. Instead, it will be used for a much wider range of tasks, from driving cars to managing finances. And as AI gets better at these tasks, it will increasingly take on more human-like qualities.
This trend is already underway. Some of the world’s largest companies are investing heavily in AI research and development. They are doing this because they believe that AI will soon play a vital role in their businesses.
What does this mean for the future? It’s hard to say for sure. But one thing is certain: the era of Broad AI is upon us, and it promises to change the world in ways we cannot even imagine.
The whole story: http://www.dls.ltd/the-era-of-broad-ai-the-metaverse/
Case Study: Maintenance Equipment Maker Paves a Road to Business Intelligence
Business intelligence can be a very powerful tool for businesses, but only if it is used correctly. When done correctly, business intelligence can help businesses make better decisions, improve operations, and find new opportunities. However, when used incorrectly, business intelligence can actually do more harm than good. This is why it is so important for businesses to understand how to use business intelligence correctly before they start using it.
Some tips on using business intelligence correctly include: understanding what data you need to collect and track, setting up the proper infrastructure to support your business intelligence system, making sure your employees are trained on how to use the system properly, and regularly reviewing your data to ensure that it is accurate and up-to-date.
#businessintelligence #bigdata #datamanagement #analytics
Case Study: Maintenance Equipment Maker Paves a Road to Business Intelligence
Business intelligence can be a very powerful tool for businesses, but only if it is used correctly. When done correctly, business intelligence can help businesses make better decisions, improve operations, and find new opportunities. However, when used incorrectly, business intelligence can actually do more harm than good. This is why it is so important for businesses to understand how to use business intelligence correctly before they start using it.
Some tips on using business intelligence correctly include: understanding what data you need to collect and track, setting up the proper infrastructure to support your business intelligence system, making sure your employees are trained on how to use the system properly, and regularly reviewing your data to ensure that it is accurate and up-to-date.
#businessintelligence #bigdata #datamanagement #analytics
Diese Top Marketing Events sollten Sie nicht verpassen
This article outlines the different types of marketing events, their purpose and best practices for planning them. It is helpful for anyone looking to host a successful event or learn more about marketing events in general.
Marketing events can be used to increase brand awareness, engage with customers and build relationships with potential partners. There are many types of different marketing events such as conferences, seminars, webinars and trade shows. Each has its own unique set of benefits that should be taken into consideration when deciding which type will work best for an organization’s needs.
The article also goes over key considerations for planning a successful event including choosing a theme, setting goals and objectives, budgeting correctly and engaging with attendees before during and after the event.
Anyone interested in learning more about hosting successful marketing events should read this article! Read the whole story here: https://www.thorit.de/marketing-events/ #Marketingevent #Eventplanning #Eventsuccess
Performance im Vertrieb steigern – Neue Serie
This article explains how to increase sales performance with a digital strategy. It outlines the steps necessary to successfully implement digital transformation in sales, such as creating customer-centric experiences and developing automated processes. Additionally, it provides tips on personalizing messaging and leveraging data insights. This article is especially helpful for sales professionals who want to understand how digital strategies can improve their performance. #DigitalStrategy #SalesPerformance #DataInsights
Read the whole story here: https://think-digitally.de/performance-im-vertrieb-steigern-neue-serie
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.