Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
Your Company’s Outdated Chatbots are Probably Doing More Harm Than Good
This article from Solutions Review discusses how most companies’ outdated chatbots are actually doing more harm than good. It also provides tips on what to do when a chatbot isn’t working and how it can be improved. Business owners, CTOs, and digital marketing specialists should read this article to learn how they can improve their customer service with the help of updated chatbots. Read the whole story here: https://solutionsreview.com/marketing-automation/your-companys-outdated-chatbots-are-probably-doing-more-harm-than-good/# #Chatbot #CustomerService #MarketingAutomation
How to Quantify the ROI of your GRC & Security Programs
This article discusses the importance of quantifying the ROI of your organization’s security programs and provides steps to do so. It explains what metrics should be tracked, how to set goals, and best practices for measuring success. Anyone looking to improve their organization’s security program should read this article. Read the whole story here: https://securityboulevard.com/2023/07/how-to-quantify-the-roi-of-your-grc-security-programs/# #GRC #SecurityPrograms
How Intelligent Automation Is Transforming The Post-Pandemic Retail Experience
This article examines how intelligent automation is transforming the post-pandemic retail experience. It looks at how automation can help retailers better manage customer expectations, increase efficiency in their operations and more easily adapt to changing consumer demands. This article would be valuable for any retailer looking to stay competitive during this time of rapid change.
Read the whole story here: https://news.google.com/rss/articles/CBMiggFodHRwczovL3d3dy5mb3JiZXMuY29tL3NpdGVzL2dhcnlkcmVuaWsvMjAyMy8wNy8xOC9ob3ctaW50ZWxsaWdlbnQtYXV0b21hdGlvbi1pcy10cmFuc2Zvcm1pbmctdGhlLXBvc3QtcGFuZGVtaWMtcmV0YWlsLWV4cGVyaWVuY2Uv0gGGAWh0dHBzOi8vd3d3LmZvcmJlcy5jb20vc2l0ZXMvZ2FyeWRyZW5pay8yMDIzLzA3LzE4L2hvdy1pbnRlbGxpZ2VudC1hdXRvbWF0aW9uL
Your Company’s Outdated Chatbots are Probably Doing More Harm Than Good
This article from Solutions Review discusses how most companies’ outdated chatbots are actually doing more harm than good. It also provides tips on what to do when a chatbot isn’t working and how it can be improved. Business owners, CTOs, and digital marketing specialists should read this article to learn how they can improve their customer service with the help of updated chatbots. Read the whole story here: https://solutionsreview.com/marketing-automation/your-companys-outdated-chatbots-are-probably-doing-more-harm-than-good/# #Chatbot #CustomerService #MarketingAutomation
To Get Better Customer Data, Build Feedback Loops into Your Products
This article looks at how companies can use feedback loops to gain better customer insight and improve their products. It explains why feedback loops are so important, the key components of a successful feedback loop system, and how they should be incorporated into product design. Companies that want to learn more about their customers’ needs and preferences should read this article.
Product managers, designers, marketers, customer service professionals – anyone who wants to understand how to build an effective system for gathering customer data should read this article. Read the whole story here: https://hbr.org/2023/07/to-get-better-customer-data-build-feedback-loops-into-your-products #CustomerData #FeedbackLoops #ProductDesign
Trends im Vertrieb 4.0: Tipps für Vertrieb und Marketing
This article provides 4 tips for sales and marketing in the age of digital transformation. It covers how to use technology, data, and customer feedback to improve your brand’s relationships with customers. Sales professionals who want to stay up-to-date on the latest trends should read this article. Marketers looking for ways to use new technologies and insights will also benefit from these strategies. Read the whole story here: https://www.foxbase.de/de/blog/trends-im-vertrieb-4-0-tipps-fuer-vertrieb-und-marketing/. #Sales #Marketing #DigitalTransformation
Die Zukunft des B2B Sales: KI, Remote Work, neue Skills
This article breaks down the future of B2B sales and how it is evolving with technology. It covers topics such as customer relationship management, automation, data analysis, artificial intelligence and more. Business owners, marketing executives and sales professionals should read this story to get an insight into the direction that B2B sales are heading in. Read the whole story here: https://www.cognism.com/de/blog/die-zukunft-des-b2b-sales #Sales #Marketing #Technology
How to Train Generative AI Using Your Company’s Data
This article is about how companies can use their own data to train generative AI. It discusses the options available and their pros and cons, as well as providing advice on selecting a training approach that suits the company’s specific needs. Anyone interested in learning more about the possibilities of using AI for business purposes should read this article. Read the whole story here: https://hbr.org/2023/07/how-to-train-generative-ai-using-your-companys-data #GenerativeAI #AITraining #DataScience
How to Quantify the ROI of your GRC & Security Programs
This article from SecurityBoulevard discusses how to quantify the ROI of your security program. It provides detailed steps to help you measure the success and cost effectiveness of your security efforts. Anyone wanting to learn more about how to calculate their return on investment in cybersecurity should read this article. Read the whole story here: https://securityboulevard.com/2023/07/how-to-quantify-the-roi-of-your-grc-security-programs/#amp #CyberSecurity #ROI
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.