Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
Digital Engagement: Transforming Customer Loyalty
This article discusses the importance of digital engagement in transforming customers’ experience. It explains how companies can use data and technology to create a more personalized customer journey. Business leaders who want to understand how digital transformation can help them better serve their customers should read this story. Read the whole story here: https://loyalty360.org/Content-Gallery/Daily-News/Digital-Engagement-Transforming-Customer-Loyalty# #digitalengagement #customerloyalty #transformation
UK’s competition watchdog drafts principles for ‘responsible’ generative AI
This article discusses the CMA Foundation’s review of AI technology. The foundation believes that AI is a powerful tool, but it needs to be managed carefully and ethically. They are calling for more regulation and oversight of the technology in order to ensure its safe use, as well as greater public awareness of its potential risks and harms. Those interested in learning about how AI can be used responsibly should read this article. Read the whole story here: https://techcrunch.com/2023/09/18/cma-foundation-ai-review/#CMAFoundation #AITechnology #RegulationAndOversight
How to Address the Supply-Chain Staffing Crisis
The article, “How to Address the Supply Chain Staffing Crisis” addresses an issue that many companies are facing: a shortage of skilled labor. It discusses how companies can attract and retain talent in the supply chain field by leveraging technology, developing a strong employer brand, and improving their employee experience. Companies should read this article if they are looking for new ways to address their current staffing crisis and ensure the long-term success of their business. Read the whole story here: https://hbr.org/2023/09/how-to-address-the-supply-chain-staffing-crisis #supplychain #talentretention #employerexperience
You’re Out of Time to Wait and See on AI
This article discusses the potential impact of AI technology on society. It explores how the rapid development of AI could lead to a variety of changes in many aspects, such as culture and economics. Business leaders interested in staying ahead of their competition should read this article to gain insight into how these changes may affect them. Everyone who is concerned about the future implications of artificial intelligence technology should also read this piece for an understanding on what’s coming next. Read the whole story here: https://news.google.com/rss/articles/CBMiV2h0dHBzOi8vd3d3LmJhaW4uY29tL2luc2lnaHRzL3lvdXJlLW91dC1vZi10aW1lLXRvLXdhaXQtYW5kLXNlZS1vbi1haS10ZWNoLXJlcG9ydC0yMDIzL9IBAA?oc=5 #AI #TechReport #BusinessLeaders
Sputnick moment as ChatGPT scores in the top 1% for creativity and originality of ideas
This article details the success of ChatGPT, a tool created by Microsoft Research to generate original ideas. It was recently able to score in the top 1 percentile for creativity and originality on a benchmark test. This is a huge milestone for artificial intelligence technology and could be considered its own ‘Sputnik moment’.
Anyone interested in AI development, technological breakthroughs or those who are curious about how AI can impact our lives should read this article. Read the whole story here: https://www.fanaticalfuturist.com/2023/08/sputnick-moment-as-chatgpt-scores-in-the-top-1-for-creativity-andoriginalityofideas/ #AI #MicrosoftResearch #ChatGPT
The Discover Samsung fall sale is ending soon: Save big on OLED and QLED TVs while you still can
This article is about how to save big on a new TV during the Discovery Summer Fall Sale event. It outlines some of the best deals for shoppers looking to buy a new model, as well as tips and tricks that can help them get an even bigger discount. Anyone who is looking for a good deal on their next TV should read this article! Read the whole story here: https://www.cbssports.com/esports/save-big-on-a-new-tv-during-the-discoverysummefall-saleevent2023/#hashtags #TVDeals #Discounts
Claude Pro vs. ChatGPT Plus: Which AI chatbot is better for you?
This article compares two popular AI chatbot platforms, Claude Pro and ChatGPT+, to determine which one is best for your needs. It outlines the advantages of each platform in terms of features, pricing models, customer support, and more. This article should be read by anyone who is interested in using an AI chatbot for their business or wants to learn more about emerging technologies. Read the whole story here: https://venturebeat.com/ai/claude-pro-vs-chatgpt-plus-comparison-which-ai-chatbot-is-better-for_you/? #AIChatbots #AIBusiness #ClaudePro #ChatGPT+
AI Adoption in U.S. Health Care Won’t Be Easy
The adoption of AI in health care has been slow and difficult for the U.S., but it is essential to improving patient outcomes and reducing costs. A number of challenges need to be addressed, including a lack of data standards, regulatory hurdles, health system complexity, and limited access to capital. Health care executives looking to adopt AI should start by developing an understanding of how it can be used within their organizations.
Anyone interested in learning more about the challenges associated with adopting AI in US healthcare should read this article as it provides an overview on the current state of affairs and steps necessary for success. Read the whole story here: https://hbr.org/2023/09/ai-adoption-in-u-s-health-care-wont-be-easy #AI #USHealthCare #Adoption
The US Congress Has Trust Issues. Generative AI Is Making It Worse
Members of Congress received an AI briefing from big tech leaders to discuss the current state and future implications of generative AI. The discussion focused on how this type of machine learning can be used for good, and some of the ways it could be abused if not regulated properly. Those interested in understanding the potential impact that generative AI may have should read this article. It provides a detailed account of what was discussed during the congressional briefing as well as insights into what needs to be done moving forward to ensure that these powerful tools are being used responsibly. Read the whole story here: https://www.wired.com/story/congress-generative-ai-big-tech-briefing/#Hashtags: #AI #GenerativeAI #Congress
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.