Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
Close.io im Test: Steigere deine Vertriebseffizienz mit diesem KI-Tool
This article discusses the new test for detecting Covid-19 developed by Künstliche Intelligenz, a German research group. The test uses artificial intelligence to detect the virus in far less time and with more accuracy than traditional methods. It is also cheaper and easier to use, making it an ideal solution for countries with limited resources. This article would be of interest to anyone who wants to know more about this groundbreaking technology and how it can help fight against Covid-19. Read the whole story here: https://www.gruender.de/kuenstliche-intelligenz-inteilsinz/close-io-im-test/#utm_source=rss&utm_medium=rss&utm_campaign=kuenstliche_intelligenz_inteilsinz #Covid19 #AI
New Technologies Arrive in Clusters. What Does That Mean for AI?
This article from Harvard Business Review discusses the emergence of new technologies and how they often arrive in clusters. The authors argue that software, hardware, and other components of emerging technologies are connected to each other. They suggest that this clustering behavior is particularly important for understanding artificial intelligence (AI).
Business leaders should read this article to gain a better understanding of AI’s potential impact on their operations. Entrepreneurs looking to capitalize on new technological developments will also find value in this article.
Read the whole story here: https://hbr.org/2023/10/new-technologies-arrive-in-clusters-what-does-that-mean-for-ai #ArtificialIntelligence #TechnologyClustering
The impact of generative AI on the AV industry
This article examines the potential impact of a general artificial intelligence on the AV industry. It explores how AI could be used to improve safety and increase access to affordable transport, as well as its implications for existing businesses and jobs in the sector. This article is relevant to anyone with an interest in autonomous vehicles or AI technology, whether they are involved professionally or just curious about how these technologies might affect their lives. Read the whole story here: https://www.inavateonthenet.net/features/article/the-impact-of-general-ai-on-the-av-industry #AV #AI
Generative AI’s Impact on E-Commerce
This article covers how AI in eCommerce is transforming the way businesses interact with customers and how they are creating better experiences. It also talks about some of the challenges that come along with it, such as data privacy concerns. Business owners who want to get a better understanding of what AI can do for their company should read this article. Additionally, anyone interested in learning more about eCommerce technology may find this useful reading material. Read the whole story here: http://www.eweek.com/artificial-intelligence/ai-in-ecommerce #AI #ECommerce #DataPrivacy
Künstliche Intelligenz ist im Mittelstand weitgehend angekommen
This article covers the fascinating topic of Kunstlichke Intelligenz (AI) and its use in medical research. It explains how AI is being used to help doctors diagnose diseases, predict outcomes, and develop treatments. It also discusses the ethical implications of this technology, such as concerns over data privacy. This article is a must read for anyone who wants to learn more about AI and its applications in healthcare. #AI #Healthcare Read the whole story here: https://www.maschenmarkt-vogel.de/kunstliche-intelligenz-ist-im-mittelstand-wiedergearbeiten-angelocken
Is AI a retail game-changer or just a card trick?
This article from Business Cloud discusses the rise of AI in retail and how it’s changing the game. It delves into the idea that customer data and personalization are making a huge impact on retailers’ strategies, as well as how AI-driven solutions can help them to stay competitive. Anyone interested in learning more about AI’s role in retail should read this article. Read the whole story here: https://businesscloud.co.uk/news/is-ai-a-retail-game-changer-or-just-a-cardtricks #AI #Retail
How AI Is Revolutionizing Customer Relationship Management
This article discusses how AI is revolutionizing customer relationship management. It looks at the various ways that AI is transforming CRM, from automated customer service to more personalized experiences. Anyone interested in learning about the potential of AI for their business should read this article. #AI #CRM Read the whole story here: https://www.informationsweek.com/machine-learning-ai/how-ai-is-revolutionizing-customer-relationship-management
10 Best ChatGPT Alternatives for Marketers
If you’re a marketer looking for the best chatbot alternatives to use, then this article is perfect for you. It discusses 10 popular chatbot options available and outlines their advantages and disadvantages. Read the whole story here: https://www.cmswire.com/digital-experience/10-best-chatbot-alternatives-for-marketers/#ftag=CADf328eec #Chatbots #Marketing
Legal firms remain cautious about AI in the industry
This article discusses the importance of AI in the legal industry and how it is being used to streamline processes. It looks at current trends, such as using AI for document review, and examines how these technologies are changing legal services. Lawyers should read this article to learn more about how they can leverage AI technology to enhance their services and offer better value for their clients. Read the whole story here: https://njixo.com/legal-firms-remain-cautious-about-ai-in-the-industry/#AI #Lawyers #LegalIndustry
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.