Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
Worried About AI Killing Art? This App Offers a Refuge—If Its Founder Can Keep the Lights On
Titled “Car.a”, this portfolio app created by world renowned photographer and artist, Jingna Zhang, is making waves in the art world. Merging her love for art and tech, Zhang developed the app using artificial intelligence, creating a platform where budding artists can showcase their work, and potentially skyrocket their careers. Furthermore, Car.a acts as an aid, enabling users to navigate the fine lines of the art business, relating crucial insights on pricing, negotiation, to contracts and intellectual property rights, thanks to its AI-driven capabilities.
Why does this matter? The application of artificial intelligence in the field of arts and creativity opens up a plethora of new opportunities. Not only does this help democratize the art industry by breaking down barriers and providing insight to those who lack experience or connections, but it also provides a revolutionary approach to discovery and interaction with art and artists.
Why is this important? For artists, creators, and art aficionados, as well as technology enthusiasts, this is a pioneering step into a future where AI can help curate, streamline and even understand and appreciate art in ways previously unimagined. By having such a platform, artists are given more power, visibility, and control over their work, thus making the world of art more equitable and inclusive.
Read the whole story [here](https://www.wired.com/story/cara-portfolio-app-artificial-intelligence-jingna-zhang/).
Apple leaps into AI with an array of upcoming iPhone features and a ChatGPT deal to smarten up
Apple is no longer sitting on the sidelines of the AI Race as it gears up to launch its ambitious aims in artificial intelligence. This move comes late in the AI game with leading tech companies like Google, Facebook, and Amazon having started working on AI technologies years ago. Apple’s leap into AI could potentially change the tech landscape and not only make the use of Apple’s devices more intuitive, enhance the user experience and productivity, but also put the company in a more competitive position in the AI industry.
Why does it matter? As the AI sector continues to gain momentum, companies who fail to jump on the AI train risk falling behind. Apple’s venture into AI signalizes that they are not willing to concede to their rivals, showing their readiness to embrace the AI revolution and tech companies who have not yet engaged may feel the heat to join in. This evolution matters because it reshapes the technological experience of consumers, potentially transforming mundane tasks to become more efficient and innovative experiences.
For whom is it important? It is significant not only for Apple users who would expect more intuitive and innovative user experiences, but also for investors and stakeholders in Apple – as the company’s competitive position is at stake. Players in the tech industry could take this as a strong signal to consider the importance of AI in their strategies, to ensure they don’t fall behind. Read the whole story here: [https://abcnews.go.com/US/wireStory/apple-poised-launch-late-start-ai-race-ambitions-110973131](https://abcnews.go.com/US/wireStory/apple-poised-launch-late-start-ai-race-ambitions-110973131)
Digitale Vertriebsstrategien: Erfolgreich im Web
The fast-paced digital era continuously evolves ways for businesses to uniquely position their products and services, making a comprehensive understanding of digital sales strategies more vital than ever. A feature article in realsales.de delves into the intricacies of such strategies and its successful implementation in the world of web and e-commerce. The author elucidates multiple critical aspects – from laying down the foundation stones of a futuristic business model to effective customer communication, all of which impacts online sales significantly.
Why does it matter? In a landscape where competition is cut-throat and consumers have a plethora of options to choose from, digital sales strategies can be the golden ticket, setting companies apart from their competition. The way businesses pitch their offerings on the web directly influences consumer behavior, ultimately dictating the company’s overall success or failure in the modern market.
For whom is it important? Digital sales strategies are significant not only for business owners and entrepreneurs but also for professionals in the sales and marketing sphere. Anyone interested in capitalizing on digital platforms to drive sales or enhance online visibility will find this piece of writing insightful and packed with pragmatic tips.
Read the whole story here: https://realsales.de/digitale-vertriebsstrategien-erfolgreich-im-web/
7 Reasons to Invest in the Benefits of CRM Systems in 2024
Title: “The Power of CRM Systems: A 2024 Investment Outlook”
In a constantly evolving business landscape, Customer Relationship Management (CRM) systems have emerged as an essential tool to enhance customer service and drive business growth. CX Today, a leading platform for customer experience insights, has provided seven compelling reasons why an investment in CRM systems in 2024 is a smart choice for businesses of all sizes. From efficient data management to optimizing sales efforts, and from predictive analytics to enhancing customer loyalty, the benefits of CRM systems are manifold.
Why does it matter? In the age of digitization, businesses aim for efficient data handling, proactive customer communication and predictive decision making. CRM systems encapsulate these essential elements, driving customer satisfaction, business growth, and profitability. By investing in CRM, companies can anticipate customer needs, personalize customer experiences, optimize teams’ productivity, and ultimately gain a competitive edge in their respective markets.
For whom is it important? The insights will be of interest to business owners, company executives, customer service managers, sales teams, and anyone interested in leveraging technology for enhanced customer relations and business productivity. From small startups seeking to build strong customer relationships to large corporations looking for streamlined processes and data management, investing in CRM systems can serve as a game-changer.
Read the whole story here: www.cxtoday.com/crm/7-reasons-to-invest-in-the-benefits-of-crm-systems-in-2024/
Produkte zum Begriff Marketing Transformation Marketing Practice:
In a world driven by digital disruption, marketing organizations globally are undergoing a major “Marketing Transformation”. This refers to the evolution of marketing practices to achieve enhanced customer engagement, drive profitable growth, and remain competitive in a rapidly changing business environment. Leveraging technology, digital channels, and data-driven approaches are at the very heart of this transformation.
Why does it matter? “Marketing Transformation” is crucial as it not only affects how businesses connect and communicate with their customers, but also alters the very fabric of how they operate. It is the key driver for organizations to stay relevant in this digital age where customer preferences and market dynamics are constantly changing.
For whom it’s important? This transformation is important for all businesses, regardless of size. From startups to large scale enterprises, a streamlined and effective marketing practice reshapes their approach towards customer interaction, business operations, and revenue growth. To read the whole story, visit [here](https://www.neue-pressemitteilung.de/Marketing-Transformation-Marketing-Practice).
Digitalisierung in Unternehmen – Was bringt die Anpassung mit sich?
Title: Transformation in Businesses through Digitalization: What Does the Change Entail?
In an increasingly digitized world, businesses are striving to stay ahead by adopting digitalization significantly. A report from www.enwipo.de explains that integrating digital elements into daily operations can bring about increased productivity, cost reduction, and enhanced customer experiences. However, it’s not a seamless transition for most companies. They struggle with challenges encompassing cybersecurity, data privacy issues, change management, and employee training amid this adoption.
Why does it matter? The pace at which businesses digitalize directly impacts their competitiveness. Being on the frontline of the digitalization wave provides companies with the advantage of a leaner operation model, improved customer interactions and market dominance. On the flip side, ignoring this trend could lead to severe setbacks, making it difficult for companies to keep up with those who have embraced the digital tide.
For whom is it important? This digital transformation affects a comprehensive gamut of stakeholders including business owners, employees, customers, investors, and even potential entrants in the market. The shift to digitalization could mean new growth and opportunities for all. Equally, it requires a substantial understanding and strategizing to mitigate accompanying risks effectively.
Read the whole story here: [www.enwipo.de](https://www.enwipo.de/2024/06/06/digitalisierung-in-unternehmen-was-bringt-die-anpassung-mit-sich/).
![Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]](https://www.cortinovis.de/wp-content/uploads/2024/06/Untitled20design20284229-1-400x250.jpeg)
Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]
Artificial Intelligence (AI) is redefining the traditional process of copywriting, advancing to surpass human capabilities by improving efficiency and accuracy in content creation. Tools like Jarvis and Copy.ai are using AI to simplify and streamline the copywriting process, machine learning technology enabling these tools to perfect grammar, create convincing content, and empower businesses with insightful competitor analysis and SEO optimization.
Why does it matter? This shift matters as AI becoming a significant player in the copywriting field not only optimizes the creative process but also presents a potential game-changer for businesses seeking to enhance their digital marketing strategy. The utilization of AI tools can lead to faster content generation, better customer engagement, and improved content accuracy, enabling businesses to stay competitive and relevant in today’s fast-paced digital world.
For whom is it important? This advancement is a crucial turn of events for copywriters, marketers, business owners, and anyone looking to improve their content on digital platforms. By leveraging AI tools, creators can take off the pressure of creating error-free, relevant, and engaging content, ultimately, amplifying their digital presence. Seeking more insights on how AI is transforming copywriting? Read the whole story here: [https://blog.hubspot.com/marketing/copywriting-ai-tools](https://blog.hubspot.com/marketing/copywriting-ai-tools).
‘This Is Going to Be Painful’: How a Bold A.I. Device Flopped
AI technology is moving in a more sensitive and human-friendly direction. The New York Times reports that a new project called “Humane AI” is now harnessing the power of artificial intelligence in ways that respect human-inspired morals and values. This development is not only revolutionizing our future interactions with the digital world but also making a massive stride towards mitigating the side effects of ill-manipulated AI technology.
Why does it matter? As we increasingly rely on artificial intelligence systems across various sectors, the ethical aspect should not go unaddressed. Innovations like “Humane AI” are crucial to ensure that AI operates within our value systems and contributes positively to society. These advancements denote the tech industry’s conscious choice to prioritize the humane aspect of artificial intelligence, fostering a balance between technological advancement and human dignity. For whom is it important? This switch is highly relevant to technologists, ethicists, and, indeed, all who interact – knowingly or unknowingly – with AI systems in daily life, from consumers using AI-powered devices to businesses deploying AI solutions.
Read the whole story here: [www.nytimes.com/2024/06/06/technology/humane-ai-pin.html](www.nytimes.com/2024/06/06/technology/humane-ai-pin.html).
How AI could supercharge the Vision Pro
Apple has unveiled a new technological marvel named ‘Vision Pro AI’. This innovation, with the ability to improve the lives of visually impaired individuals, signifies a significant leap in the AI domain. It provides real-time object and scene description, along with navigation assistance, transforming the way visually impaired people harness technology.
Why does it matter? This breakthrough matters because it provides an inclusive platform that enhances the usability of technology for visually impaired individuals. By revolutionizing the way they interact with and understand their surroundings, Vision Pro AI helps mitigate the barriers to technology they face daily. For whom is it essential? Primarily, it’s vital for visually impaired people, but it also holds importance for tech enthusiasts, AI researchers, and advocates of inclusive technology who believe in technology’s role as a catalyst for societal change.
To learn more about this exciting development and the impact it promises, read the whole story [here](https://www.cnn.com/2024/06/04/tech/vision-pro-ai-apple/index.html). This advancement underscores not only the progress of technology but also how it can profoundly enhance the quality of life for different sections of society.
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.
