Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
Best AI Tools for Small Businesses
In an ever-evolving digital landscape, small businesses constantly seek effective tools to streamline operations and drive growth. An insightful article from Analytics Insight highlights some of the best artificial intelligence (AI) tools available specifically for small business needs. These tools range from customer support chatbots to advanced data analytics platforms, each designed to optimize workflow and enhance overall productivity.
**Why does it matter?** In a competitive market, leveraging AI can give small businesses a significant edge, enabling them to operate more efficiently and make data-driven decisions. These AI tools can help reduce operational costs, improve customer service, and ultimately lead to higher profitability.
**For whom important?** This information is crucial for small business owners, entrepreneurs, and managers looking to incorporate advanced tech solutions into their daily operations. Implementing these AI tools can be a game changer, especially for those who aim to stay ahead in a competitive digital marketplace.
**Read the whole story here:** [www.analyticsinsight.net](https://www.analyticsinsight.net/artificial-intelligence/best-ai-tools-for-small-businesses)
Best 10 AI Sales Tools in 2024: Revolutionizing Sales Strategies
In an ever-evolving digital landscape, the role of artificial intelligence in transforming sales strategies is becoming more prominent. Analytics Insight has recently highlighted the top 10 AI sales tools to look out for in 2024. These cutting-edge tools are designed to enhance sales processes, streamline workflows, and improve overall sales performance through intelligent automation and data-driven insights.
Why does it matter? The integration of AI in sales can significantly enhance a company’s ability to predict customer needs, personalize interactions, and close deals more efficiently. By leveraging these tools, businesses can stay ahead of competitors and drive revenue growth with greater precision and reduced effort.
For whom important: This information is particularly crucial for sales professionals, business leaders, and enterprise tech enthusiasts looking to harness AI’s potential in the sales domain. These tools can serve as invaluable assets for those aiming to optimize their sales operations and boost productivity.
Read the whole story [here](https://www.analyticsinsight.net/artificial-intelligence/top-10-ai-sales-tools-in-2024).
Führungsaufgabe: Cybersecurity
In today’s increasingly digital landscape, cybersecurity has become a critical responsibility for business leaders. An insightful article on realsales.de dives deep into the topic, offering practical guidance and highlighting the significance of robust security measures in safeguarding organizational data. The role of leadership in establishing and maintaining a secure cyber environment is more important than ever.
Why does it matter? Cyber threats are evolving at an alarming rate, and organizations without strong cybersecurity protocols are at risk of data breaches, financial loss, and reputational damage. Effective leadership in cybersecurity ensures that companies can protect their valuable assets and maintain trust with customers and stakeholders.
For whom important? This topic is crucial for business executives, IT managers, and anyone in a leadership role responsible for the security and integrity of their organization’s information systems. Staying informed on the latest cybersecurity trends and strategies can make a significant difference in preventing cyber-attacks.
Read the whole story here: [realsales.de](https://realsales.de/fuehrungsaufgabe-cybersecurity/)
SEO Writing: 13 Tips on Writing Blog Posts That Rank on Google
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**Boost Your SEO Game Through Blogging: Here’s How**
If you’re looking to up your SEO game, you might want to give blogging a closer look. Blogging is not just about sharing your thoughts; it’s a strategic move that can significantly boost your website’s rankings. According to strategies highlighted on HubSpot, a well-maintained blog helps in creating fresh content, using strategic keywords, and engaging with your audience better, all of which are critical for SEO.
**Why does it matter?** Improving your SEO means increasing your visibility on search engines like Google, which can drive more traffic to your site. For businesses and individual content creators alike, better visibility can translate directly to increased revenue, engagement, or influence.
**For whom important** For anyone managing a digital presence—whether you’re a small business owner, a marketing professional, or a personal blogger—understanding the nuances of SEO through blogging can be a game-changer.
Read the whole story here: [Boost Your SEO with Blogging](https://blog.hubspot.com/marketing/blogging-for-seo).
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OpenAI Reveals Blueprint for Achieving Artificial General Intelligence
OpenAI Reveals Blueprint for Achieving Artificial General Intelligence
In an ambitious move, OpenAI has outlined a five-step plan aimed at developing Artificial General Intelligence (AGI). The steps focus on driving innovation through extensive research, creating cutting-edge AI tools, deploying these tools effectively, and ensuring widespread public benefit. This framework has been designed with the vision of transforming current AI capabilities into a more versatile and autonomous form that closely mimics human intelligence.
Why does it matter? The formulation of AGI could revolutionize multiple sectors, from healthcare to finance, by enabling unprecedented problem-solving capabilities. The potential for a truly intelligent system that can perform any task a human can do introduces a paradigm shift in how we understand and utilize technology.
For whom important? This development holds particular significance for stakeholders in the tech industry, policymakers, and educational institutions, who may need to adapt to and shape the changing landscape influenced by AGI advancements.
Read the whole story here: [OpenAI’s 5 Steps to AGI](https://www.perplexity.ai/page/openai-s-5-steps-to-agi-STzklF5SSQ6JOiBTaV.cfA)
Small language models rising as Arcee AI lands $24M Series A
Emerging Player in AI: Arcee AI Secures $24M Series A Funding
In a notable development in the world of artificial intelligence, Arcee AI, a company specializing in small language models, has successfully closed a $24 million Series A funding round. This substantial investment highlights the growing interest in streamlined, efficient AI solutions as opposed to gigantic language models that require enormous computational resources.
Why does it matter? This funding underscores the potential of small language models to revolutionize various sectors, from customer service to healthcare, by providing efficient and scalable AI alternatives. For whom important? Investors, tech developers, and business leaders alike should take note, as this shift might significantly impact the competitive landscape and resource allocation for AI projects.
Read the whole story [here](https://venturebeat.com/ai/small-language-models-rising-as-arcee-ai-lands-24m-series-a/).
Apple, Nvidia, Anthropic Used Thousands of Swiped YouTube Videos to Train AI
In a recent deep dive by Wired, the intricacies of how tech giants Apple, Nvidia, and Anthropic leverage YouTube data for AI training were uncovered. The investigation sheds light on the complex relationships and evolving techniques these companies employ to refine their artificial intelligence models, utilizing vast amounts of publicly available YouTube content.
Why does it matter? The use of YouTube data by major tech companies like Apple, Nvidia, and Anthropic underscores the critical importance of accessible training data in AI development. This practice could have broad implications for privacy, ethical AI usage, and the transparency of these powerful technologies.
For whom important? This piece is particularly relevant for AI developers, policy-makers, and digital privacy advocates, as it illuminates the potential risks and benefits associated with the use of public online content for training advanced AI systems.
Read the whole story [here](https://www.wired.com/story/youtube-training-data-apple-nvidia-anthropic/).
AI in Real Estate: Transforming Property Management and Sales
Artificial Intelligence (AI) is steadily revolutionizing the real estate sector by transforming property management practices. From virtual tours to predictive analytics for maintenance, AI is enabling more efficient and cost-effective property management solutions. By leveraging machine learning algorithms, property managers can now predict tenant behavior, optimize rent prices, and streamline communication.
Why does it matter? The integration of AI in real estate not only enhances operational efficiencies but also improves tenant satisfaction by anticipating and addressing issues before they arise. This technological shift is crucial for future-proofing property management in an increasingly digital world.
For whom important: Real estate developers, property managers, tech investors, and tenants stand to benefit significantly from these advancements. Understanding and adapting to these AI-driven changes can be a game-changer for all stakeholders involved.
Read the whole story here: [https://itmunch.com/ai-in-real-estate-transforming-property-management/](https://itmunch.com/ai-in-real-estate-transforming-property-management/)
The essential role of payments in the sales funnel
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In the bustling world of e-commerce, the intricacies of the sales funnel play a pivotal role in converting potential buyers into satisfied customers. Recently, an insightful article by TechRadar delves into the critical function payments serve within this funnel. It highlights how a seamless payment process not only fosters trust but also significantly boosts conversion rates, ultimately defining the success of an online business.
**Why does it matter?** The payment process is often the final hurdle in the customer journey. A smooth and secure transaction can make or break a sale, influencing customer satisfaction and loyalty. Understanding the key elements that contribute to an effective payment system is crucial for any business looking to thrive in the competitive digital marketplace.
**For whom important?** This information is vital for e-commerce businesses, digital marketers, and payment solution providers who are keen on optimizing their sales processes. By grasping the nuances of payment systems, these stakeholders can improve efficiency, enhance user experience, and drive higher revenue.
**Read the whole story here**: [The Essential Role of Payments in the Sales Funnel](https://www.techradar.com/pro/the-essential-role-of-payments-in-the-sales-funnel)
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Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.
