Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
For CRM, AI Advances More Than Just Contact Center, Marketing Goals
In a digital era where customer relationship management (CRM) evolves at breakneck speed, advancements in artificial intelligence (AI) are pushing the boundaries far beyond traditional contact center and marketing functions. These AI-powered enhancements are not only about streamlining communications but are reshaping various aspects of CRM technology, driving significant improvements in customer engagement and operational efficiency.
Why does it matter? The integration of AI into CRM systems is crucial because it enables companies to better understand and predict customer needs, leading to more personalized and effective interactions. For whom important? This development is particularly important for businesses across sectors looking to stay competitive in an increasingly data-driven market landscape.
Read the whole story here: [www.crmbuyer.com](https://www.crmbuyer.com/story/for-crm-ai-advances-more-than-just-contact-center-marketing-goals-177340.html)
For CRM, AI Advances More Than Just Contact Center, Marketing Goals
### Advancements in CRM AI: Beyond Contact Center Goals
Artificial Intelligence (AI) in Customer Relationship Management (CRM) is making significant strides, extending its role far beyond traditional contact center and marketing purposes. These advancements are enhancing how businesses interact with their customers, making the processes more efficient and personalized. From predictive analytics to real-time customer insights, AI in CRM is revolutionizing how companies understand and engage with their audience.
**Why does it matter?** The evolution of AI in CRM is crucial as it offers improved customer satisfaction, greater operational efficiency, and enhanced data-driven decision-making for businesses.
**For whom important?** This development holds particular significance for businesses seeking to improve customer interaction, marketing professionals aiming for precision targeting, and IT teams responsible for integrating AI solutions.
**Read the whole story here:** [For CRM, AI Advances More Than Just Contact Center Marketing Goals](https://www.crmbuyer.com/story/for-crm-ai-advances-more-than-just-contact-center-marketing-goals-177340.html)
What is Salesforce? The Ultimate Guide for 2024
In the rapidly evolving landscape of Customer Relationship Management (CRM) software, Salesforce continues to be a game-changer. With its comprehensive suite of cloud-based tools, Salesforce offers businesses an unparalleled way to manage customer interactions, streamline processes, and enhance productivity. Whether you’re a small startup or a Fortune 500 company, understanding the capabilities of Salesforce can significantly impact your customer engagement strategy.
**Why does it matter:** Salesforce is more than just a CRM; it’s a holistic platform designed to integrate with various business processes, including sales, service, marketing, and beyond. Mastery of this tool can lead to increased efficiency, better customer insights, and ultimately, higher business growth.
**For whom important:** For anyone involved in sales, marketing, customer service, or business strategy, gaining proficiency in Salesforce can be a valuable asset. This includes business owners, sales professionals, marketing teams, and even IT departments responsible for integrating Salesforce with other business systems.
**Read the whole story here:** [www.simplilearn.com](https://www.simplilearn.com/what-is-salesforce-article)
AiThority’s Weekly AI Buzz for the Week Ending July 26th: Major AI Updates To Read About
In the dynamic world of artificial intelligence, AiThority has released its weekly AI Buzz for the week ending July 26th, highlighting a series of significant updates. These updates encompass a range of advancements and trends in machine learning, from new technological breakthroughs to enterprise-level applications. The comprehensive coverage aims to keep industry professionals and AI enthusiasts informed about the latest developments in the field.
Why does it matter? The rapid pace of innovation in AI and machine learning can have far-reaching implications across various sectors, including healthcare, finance, and logistics. Staying updated with these trends is crucial for making informed decisions, whether you are a tech investor, researcher, or business leader looking to leverage AI capabilities for strategic advantages.
For whom important? This news is particularly relevant for data scientists, AI researchers, business executives, and technology enthusiasts who are interested in the evolving landscape of artificial intelligence. Staying informed can provide a competitive edge and drive better strategic planning.
Read the whole story here: [aithority.com](https://aithority.com/machine-learning/aithoritys-weekly-ai-buzz-for-the-week-ending-july-26th-major-ai-updates-to-read-about/)
Asbury Park Brewery taps into AI to create new IPA
Asbury Park Brewery is taking an innovative approach to its latest brew by incorporating artificial intelligence into the creation process. The brewery aims to develop a new IPA by leveraging AI-generated insights, which could revolutionize the art of beer-making. This technological collaboration hopes to bring unique flavors and profiles that have not been possible through traditional brewing methods.
Why does it matter? The integration of AI in brewing signifies a significant shift in the beverage industry’s future, merging advanced technology with centuries-old techniques. For whom important? This development is crucial for brewers looking to push the boundaries of their craft, beer enthusiasts eager for novel flavors, and tech innovators exploring AI’s practical applications.
Read the whole story [here](https://njbiz.com/asbury-park-brewery-taps-into-ai-to-create-new-ipa/).
How Saasteps automates sales process to speed revenue generation
**SaaSteps Revolutionizes Sales Automation, Boosting Revenue Efficiency**
In the fast-paced world of sales, efficiency and speed can make all the difference. SaaSteps is making waves with its innovative approach to automating sales processes, promising to accelerate revenue generation in a way that could redefine industry standards. Leveraging advanced technology, SaaSteps simplifies and streamlines various aspects of sales operations, allowing businesses to focus more on growth and less on administrative tasks.
Why does it matter? With the increasing demand for quicker turnaround times and improved operational efficiency, businesses can find themselves overwhelmed by the complexity of managing sales processes manually. SaaSteps’ automated solutions offer a reprieve, ensuring that sales teams can achieve targets more effectively while reducing the overhead associated with traditional sales management techniques.
For whom important? This development is particularly crucial for sales-driven organizations looking to optimize their workflows and boost profitability. Sales managers, business owners, and tech enthusiasts keen on leveraging automation to stay competitive in a crowded market will find SaaSteps’ approach highly beneficial.
Read the whole story [here](https://www.cio.com/video/2520806/how-saasteps-automates-sales-process-to-speed-revenue-generation.html).
AI and the Real Estate Agent – The Perfect Partnership
**AI and Real Estate: A Powerful Alliance in the Making**
As artificial intelligence (AI) continues to permeate various sectors, it’s making a significant impact in the real estate industry. The integration of AI with traditional real estate practices is creating a dynamic partnership between real estate agents and advanced technology tools. The fusion aims to optimize property listings, improve customer service, and enhance market predictions, facilitating a more efficient buying and selling process.
**Why does it matter?** This partnership is crucial as it has the potential to streamline operations, reduce human error, and provide real-time insights that can greatly benefit both agents and their clients. In an industry where timing and precision are everything, AI’s ability to quickly analyze vast amounts of data can offer a competitive edge.
**For whom is it important?** The implications of AI in real estate are significant for real estate professionals, buyers, sellers, and investors. Agents can leverage AI to better serve their clients, while buyers and sellers achieve more accurate property valuations. Investors can benefit from data-driven market trends and predictions.
**Read the whole story here:** [AI and the Real Estate Agent: The Perfect Partnership](https://www.attomdata.com/news/most-recent/ai-and-the-real-estate-agent-the-perfect-partnership/)
Building a business case for GenAI
In today’s rapidly evolving tech landscape, understanding how to integrate generative AI (GenAI) into your business strategy is crucial. The article on MNP’s website explores the compelling benefits and practical steps for building a business case for GenAI, providing valuable insights for organizations aiming to enhance productivity and innovation.
Why does it matter? As businesses navigate the complexities of digital transformation, leveraging GenAI can offer a competitive edge by streamlining operations, enhancing customer experiences, and driving growth. This makes the topic especially relevant for business leaders and tech enthusiasts looking to stay ahead of the curve.
For whom important? The insights provided are particularly vital for CIOs, CTOs, and other senior leaders involved in strategic planning and technological advancement within their organizations. To dive deeper into these insights, read the whole story [here](https://www.mnp.ca/en/insights/directory/building-a-business-case-for-genai).
Building a business case for GenAI
Artificial intelligence has been making waves across industries, but how can businesses strategically build a case for integrating Generative AI (GenAI) into their operations? The latest insights at MNP delve into the nuances and practical steps required for leveraging GenAI effectively.
Why does it matter? Embracing GenAI can significantly enhance efficiency and innovation, offering businesses a competitive edge in today’s fast-evolving market. Understanding the right approach to incorporate this technology can make the difference between success and falling behind.
For whom important? This topic is particularly relevant for business leaders, tech strategists, and innovators seeking to harness AI’s potential to drive growth and improve operational processes.
Read the whole story here: [Building a Business Case for GenAI](https://www.mnp.ca/en/insights/directory/building-a-business-case-for-genai)
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.
