Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
Top AI-Powered CRM Software: Revolutionizing Sales in 2024
In an increasingly digital world, the landscape of Customer Relationship Management (CRM) is evolving rapidly. The latest article from Analytics Insight sheds light on the top AI-driven CRM software solutions to watch in 2024. These cutting-edge tools are equipped with advanced artificial intelligence algorithms, designed to optimize customer interactions, enhance data analytics, and streamline business processes for better efficiency.
Why does it matter? The integration of AI into CRM software not only boosts productivity but also enables businesses to offer personalized customer experiences on a scale never seen before. This is crucial in today’s competitive market where customer satisfaction can make or break a business.
For whom important? This information is vital for business leaders, IT managers, and digital transformation strategists looking to harness the power of AI to drive customer engagement and operational excellence.
Read the whole story here: [Top AI-Driven CRM Software Solutions to Watch in 2024](https://www.analyticsinsight.net/artificial-intelligence/top-ai-driven-crm-software-solutions-to-watch-in-2024).
Generative AI vs. predictive AI: What’s the difference?
IBM has recently published a compelling article that sheds light on the distinctions between generative AI and predictive AI. Generative AI, known for creating new content from scratch, is contrasted with predictive AI, which excels in forecasting future outcomes based on existing data. These differences not only highlight the versatility of artificial intelligence but also demonstrate the varied applications each type can offer in diverse industries.
Why does it matter? Understanding the nuances between generative and predictive AI is crucial for businesses and tech enthusiasts alike, as it guides decision-making processes regarding technology adoption and implementation. By recognizing the strengths and limitations of each AI type, organizations can better leverage these technologies for innovation, efficiency, and competitive advantage.
For whom important? This information is particularly valuable for industry leaders, data scientists, software developers, and anyone involved in strategic planning or technology management. It ensures that stakeholders are well-informed and can make educated choices about integrating AI technologies into their operations.
Read the whole story [here](https://www.ibm.com/blog/generative-ai-vs-predictive-ai-whats-the-difference/).
How AI Is Transforming Go-To-Market Strategies
In a recent article from Forbes, the impact of artificial intelligence on go-to-market strategies is explored in detail. The piece delves into how AI tools are revolutionizing the way businesses approach marketing, sales, and customer interactions, driving efficiencies and delivering more tailored experiences to end-users.
Why does it matter? The integration of AI into business strategies is crucial as companies look to stay competitive in an increasingly digital world. The ability to leverage AI for data analysis and customer insights can streamline processes and provide a significant edge in understanding market trends and consumer needs.
For whom important? This development is particularly significant for business leaders, marketing professionals, and tech-driven companies. It offers actionable insights for those looking to enhance their go-to-market strategies through advanced technological solutions.
Read the whole story here: [How AI is Transforming Go-To-Market Strategies](https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2024/08/09/how-ai-is-transforming-go-to-market-strategies/)
Stairway to AI Heaven : Chancen und Herausforderungen in Marketing, Vertrieb und Service
Artificial Intelligence (AI) is rapidly transforming the landscape of marketing, sales, and customer service, unlocking new potentials and presenting unique challenges. From data-driven insights to automation, AI is redefining strategies for businesses across the globe. Companies are leveraging AI tools to predict customer behavior, personalize marketing campaigns, and streamline customer support processes.
Why does it matter? The integration of AI into marketing and sales processes can significantly enhance efficiency and effectiveness, enabling businesses to stay competitive in a fast-evolving digital marketplace. Understanding the dual aspects of opportunities and challenges is crucial for organizations aiming to make informed strategic decisions.
For whom important? This information is particularly relevant for marketing professionals, sales teams, customer service departments, and business strategists who aim to optimize their operations through innovative technological solutions.
Read the whole story [here](https://www.faz.net/pro/d-economy/kuenstliche-intelligenz/chancen-und-herausforderungen-marketing-vertrieb-service-19900577.html).
How can business leaders ready their organizations for AI? 4 keys to success
Business leaders are increasingly looking to successfully integrate AI into their organizations, but the path to a seamless transition remains fraught with challenges. Four key strategies have been identified to ready organizations for AI: fostering an AI-ready culture, prioritizing data governance, ensuring ethical use of AI, and investing in AI talent. These fundamental points underscore the necessity of a comprehensive approach to AI integration, as technology continues to evolve at a rapid pace.
Why does it matter? The rapid evolution of artificial intelligence is reshaping industries, and those who fail to adapt risk falling behind their competitors. For business leaders, understanding and implementing these strategies could mean the difference between thriving in a tech-driven market and becoming obsolete.
For whom important? This information is particularly crucial for CEOs, CIOs, and other senior management roles involved in strategic planning and digital transformation. It also serves as valuable insight for IT professionals who are on the frontline of AI implementation.
Read the whole story [here](https://www.zdnet.com/article/how-can-business-leaders-ready-their-organizations-for-ai-4-keys-to-success/).
Digitalisierung und Ethik in Medizin und Gesundheitswesen
In the rapidly evolving landscape of digital marketing, the latest trends and innovations are key to staying ahead. This article explores the newest developments in digitalization within marketing and sales sectors, offering insights into the tools and strategies that are transforming the industry. The importance of understanding and leveraging these advancements cannot be overstated for businesses aiming to stay competitive.
**Why does it matter?** Digitalization in marketing and sales is critical because it allows businesses to reach a wider audience more effectively, tailor their strategies to target specific demographics, and gather valuable data to inform future campaigns. Without adopting these innovations, companies risk falling behind in a market where consumer behaviors and technologies are constantly changing.
**For whom important?** This information is essential for marketing professionals, sales teams, business leaders, and anyone involved in strategic planning for market outreach. Understanding these trends can provide a competitive edge and improve overall business performance.
**Read the whole story here:** [Neue Pressemitteilung](https://www.neue-pressemitteilung.de/Digitalisierung-in-Marketing-und).
10 Best AI Pitch Deck Generators (August 2024)
**Revolutionizing Pitch Decks: The Rise of AI-Powered Generators**
In a breakthrough that could redefine the future of presentations, AI-powered pitch deck generators are making waves in the business world. Leveraging advanced algorithms, these tools craft entire pitch decks at the click of a button, promising to save countless hours of design and composition time. These generators analyze your data and instantly produce polished, professional slides tailored to your needs.
**Why does it matter?**
AI-powered pitch deck generators significantly cut down on preparation time, allowing entrepreneurs and businesses to focus more on strategizing and less on the tedious work of creating presentations.
**For whom important?**
This innovation holds particular significance for startups, small businesses, and busy executives who need to create compelling presentations quickly and efficiently.
**Read the whole story here:** [AI-Powered Pitch Deck Generators](https://www.unite.ai/pitch-deck-generators/)
Gen AI shapes business sector, demands enhanced understanding
In the latest shift within the business sector, generative AI is reshaping corporate landscapes by compelling companies to gain a deeper understanding of its functionalities and implications. This technological evolution is not just about integration but about a fundamental change in how businesses conceptualize and implement AI-driven strategies. Enterprises now find themselves at a crossroads where the execution and comprehension of generative AI could dictate future success.
**Why does it matter?** Generative AI offers transformative potential that extends beyond simple automation, posing opportunities and challenges alike. The importance of mastering this technology lies in its ability to optimize business processes, innovate service offerings, and ultimately, maintain a competitive edge in an increasingly digital world.
**For whom important?** This development is crucial for decision-makers, tech innovators, and industry leaders who are in charge of strategic planning and resource allocation. Their expertise and understanding of AI’s capabilities and limitations will shape the organizational readiness to adapt and thrive.
**Read the whole story here:** [www.killerstartups.com](https://www.killerstartups.com/gen-ai-shapes-business-sector-demands-enhanced-understanding/)
Gen AI shapes business sector, demands enhanced understanding
**Gen AI Revolutionizes Business Sector: A Call for Deeper Insights**
In a rapidly evolving technological landscape, Generative AI is making notable strides within the business sector, necessitating a profound understanding among professionals. According to a piece on Killer Startups, the incorporation of Gen AI is reshaping how businesses operate, innovate, and compete, raising the bar for comprehensive knowledge and skill sets in dealing with these advanced systems.
**Why does it matter?**
The rising ubiquity of Gen AI technology underscores a significant shift in business dynamics, emphasizing the importance of staying abreast of technological advancements to maintain a competitive edge. This evolution not only impacts productivity but also drives strategic decision-making across various industries.
**For whom important?**
This transformation holds particular significance for business leaders, tech innovators, and industry analysts keen on leveraging AI’s potential. A deeper grasp of Gen AI’s capabilities and applications is crucial for anyone aiming to harness its power to drive progress and innovation in their respective fields.
**Read the whole story here:**
For an in-depth exploration of how Gen AI is shaping the business sector, visit the original article on Killer Startups: [www.killerstartups.com](https://www.killerstartups.com/gen-ai-shapes-business-sector-demands-enhanced-understanding/)
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.
