Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
„Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.“
Mavie John, Team Leader Social Care Vodafone
„Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!“
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
Sales in The Digital Age
In the Digital Age sale, where technology is driving business advancements, sales and distribution are undergoing a significant transformation, as reported on the site Vertrieb Strategie. This evolution presents new and exciting opportunities, with digital platforms paving the way to reach out to prospective clients and engage with them more efficiently and effectively. The use of artificial intelligence in managing customer relations and automating sales procedures creates a more personalised interaction, enhancing the customer experience.
Why does it matter? The rise of digitalisation in sales is critical as it offers businesses the ability to keep pace with the rapidly changing market dynamics, enhance customer relations and stay ahead of competition. AI-powered tools provide a multitude of benefits such as real-time analytics and predictive marketing which leads to optimised sales performance and improved customer satisfaction.
Faster, More Efficient Operations in Manufacturing
In the rapidly advancing technology sector, ServiceNow has unveiled AI-powered, purpose-built solutions specifically tailored to bolster the manufacturing industry’s operational efficiency and improve employee experiences. By leveraging the power of intelligent predictive models and machine learning capabilities, these next-generation solutions aim to seamlessly align maintenance and production schedules, mitigate downtime, and expedite decision-making processes. Not only does this transformation promote actionable insights and superior visibility, but it also facilitates a smoother, highly integrated workflow system.
Why does it matter? Given the crucial role of the manufacturing sector in driving economic growth and job creation, the application of AI technology has the potential to immensely boost productivity and enhance competitiveness on a global scale. This innovative move by ServiceNow underscores a shifting paradigm towards digitization, reinforcing the industry’s commitment to embrace futuristic technology for process optimization and operational excellence.
Boosting Sales and Customer Engagement: The Impact of Generative AI in E-commerce
Generative AI technology is making significant strides in boosting sales and customer engagement in the e-commerce sector, according to a Tech Bullion report. The technology empowers online businesses to personalize customer experiences on various touchpoints, leading to improved customer satisfaction and increased sales. Interactive product recommendations, personalized email marketing, and AI-enabled chatbots are some ways generative AI is being utilized to elevate customer interactions in e-commerce.
So, why does all this matter? As online shopping booms, more businesses are delving into the e-commerce world. Leveraging generative AI can give these businesses a competitive edge by offering unique and personalized experiences that meet and even anticipate customer needs.
18 Ways To Integrate AI Into Sales And Marketing
Sales and marketing strategies are getting a high-tech upgrade with the integration of Artificial Intelligence (AI). According to Forbes Business Council, AI can be used to predict and analyze customer behavior, optimize pricing, enhance customer service, automate repetitive tasks and even create personalized sales campaigns among its 18 listed applications. AI can bring greater efficiency to sales and marketing sectors, helping businesses improve their customer engagement and drive their profits.
Why does it matter? The advent of AI allows businesses to reach new levels of preciseness and personalisation in sales and marketing that was previously unattainable, potentially revolutionizing the way businesses interact with their customers. By smartly integrating AI into their practices, businesses can gain a competitive edge, increase their productivity and enrich their customer service.
To understand the risks posed by AI, follow the money
Advancements in artificial intelligence have steadfastly transformed industries, pushed the boundaries of innovation, and presented opportunities for unprecedented growth. Yet, as the stakes increase, so do the complexities surrounding the economic underpinnings of AI development. A compelling examination on The Next Web delves into the intricate dance between innovation and monetization in the realm of AI technologies, shedding light on the risks, challenges, and potential pitfalls of chasing financial gain in this rapidly evolving field.
Generative AI vs Conversational AI: What’s the Difference?
Imagine this: A sales rep who knows exactly what you need before you say a word—almost like reading your mind. How? Enter the new era of AI in sales. 🔮
What’s the force behind this sorcery? Generative AI, the maestro of creating rich, tailored content, versus its cousin, Conversational AI, the wizard of dialogue. Both are transforming canvases, but in distinct ways.
How AI Can Be Leveraged to Support HR Departments
„AI Revolution in HR – A TriNet Insight“
7 Ways to Close the AI Trust Gap with Your Employees
„Oompa Loompas: Candy Factory Workers“
Email Autoresponders: The Ultimate Guide for 2024
Sure, here’s an excerpt from the term „Oompa Loompa“:
„Fictional dwarf-like characters“
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.