Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
Americas Partner Skilling News: August 2024 Issue
Microsoft has recently announced new updates in their August 2024 Americas Partner Skilling News. This latest release covers significant advancements in partner training and certifications aimed at enhancing technical expertise and business acumen. Topics such as AI integration and cybersecurity measures are highlighted, offering partners cutting-edge resources to stay competitive.
**Why does it matter?** These updates are crucial as they ensure that Microsoft partners remain at the forefront of technological developments, providing them with the skills required to deliver high-quality solutions. With technology evolving rapidly, continuous learning is imperative for maintaining relevance and driving innovation in various industries.
**For whom important?** These updates are particularly valuable for IT professionals, business leaders, and Microsoft’s partner network who are looking to upgrade their digital skillset and improve their service offerings. Access to advanced training materials and certifications will be a significant advantage for those aiming to excel in a tech-driven market.
**Read the whole story here:** [Microsoft Partner Skilling News – August 2024](https://www.microsoft.com/en-us/americas-partner-blog/2024/08/20/americas-partner-skilling-news-august-2024-issue/)
The Future of SEO: How People Will Get Their Questions Answered in 2+ Years
In an insightful piece, HubSpot explores the evolving landscape of SEO and its implications for marketers and businesses alike. The article delves into expert predictions that underscore the need for adapting strategies to meet changing algorithms, consumer behaviors, and technological advancements. It covers a range of topics from AI’s growing influence to the importance of high-quality content.
Why does it matter? As the digital space becomes increasingly competitive, understanding these SEO trends is crucial to maintaining or improving online visibility. Adapting to these changes can significantly impact a company’s ability to attract and retain customers.
For whom important? This information is particularly relevant for digital marketers, SEO specialists, and business owners who rely on online traffic for revenue generation. Staying updated on these trends equips them with the knowledge to make informed decisions and stay ahead of the competition.
Read the whole story [here](https://blog.hubspot.com/marketing/seo-predictions).
How to build an intelligent enterprise
In an era dominated by digital transformation, the concept of the intelligent enterprise has become a focal point for business leaders. An insightful piece from CIO.com explores how organizations can evolve into smarter enterprises by integrating advanced technologies such as AI, machine learning, and automation. This approach not only enhances operational efficiency but also drives innovation and competitiveness in the market.
Why does it matter? The shift towards building intelligent enterprises is crucial as it enables companies to remain agile and responsive in an ever-changing business environment. Leveraging intelligent solutions can lead to better decision-making and streamlined processes, ultimately fostering growth and resilience.
For whom important? This is particularly significant for IT executives, business strategists, and organizational leaders who are at the helm of digital transformation initiatives. By understanding and implementing the principles of an intelligent enterprise, they can ensure their businesses stay ahead of the curve.
Read the whole story here: [How to Build an Intelligent Enterprise](https://www.cio.com/article/3487551/how-to-build-an-intelligent-enterprise.html).
Munich AI startup Voiceline secures €2.4M Seed funding to transform field sales
**News Article**
German AI startup Voiceline has recently secured €24 million in seed funding to revolutionize the field sales industry. This significant investment aims to enhance Voiceline’s AI-driven solutions, providing advanced tools to field sales teams for better performance and efficiency. The seed funding round saw participation from prominent venture capital firms, signaling strong market confidence in Voiceline’s innovative approach.
**Why does it matter?** Field sales teams often face challenges in managing client relationships and data efficiently. Voiceline’s AI technology promises to streamline these processes, potentially transforming how businesses handle field sales operations. This could lead to increased productivity and more strategic decision-making in the sales sector.
**For whom important?** This development is crucial for sales teams, business owners, and investors in the tech and sales industries. Improved AI tools can enhance sales effectiveness, benefiting companies seeking to stay competitive in a rapidly evolving market.
**Read the whole story here** [tech.eu](https://tech.eu/2024/08/14/german-ai-startup-voiceline-secures-eur24m-seed-funding-to-transform-field-sales/)
7 Best AI CRM Tools of 2024 (Ranked and Reviewed)
In the ever-evolving world of business technology, AI-driven CRMs are emerging as game changers, promising to streamline customer relationship management with advanced automation and data analysis. With numerous options available, choosing the best AI CRM can significantly impact company efficiency and client satisfaction.
Why does it matter? Adopting the right AI CRM can lead to improved customer interactions, better data management, and enhanced sales performance. The integration of AI in CRM solutions empowers businesses to tailor their strategies and provide personalized experiences, which are crucial in today’s competitive market.
For whom important? This development is particularly significant for business owners, sales teams, and customer service professionals who aim to optimize their workflow and enhance customer relations. Efficiency gains and data-driven insights from top AI CRMs could prove invaluable for professionals seeking to stay ahead in their industries.
Read the whole story here: [Adam Enfroy’s Best AI CRM](https://www.adamenfroy.com/best-ai-crm)
7 Best AI CRM Tools of 2024 (Ranked and Reviewed)
In the ever-evolving landscape of technology, the rise of AI-driven Customer Relationship Management (CRM) systems is making waves. A recent analysis breaks down some of the best AI CRM platforms available today, highlighting key features and advantages. By integrating artificial intelligence, businesses can automate and enhance their interactions with customers, streamlining operations and improving overall efficiency.
Why does it matter? The implementation of AI in CRM software represents a significant shift in how companies manage customer relations. It offers an unprecedented level of personalization and predictive insights, which can be crucial for businesses aiming to improve customer satisfaction and loyalty.
For whom important? This information is particularly relevant for business owners, marketing professionals, and customer service managers looking to leverage technology to enhance their customer engagement strategies. Staying updated with the latest advancements in AI CRM can provide a competitive edge in today’s market.
Read the whole story [here](https://www.adamenfroy.com/best-ai-crm).
Microsoft Dynamics vs. Salesforce: Comparison 2024
In the ever-evolving landscape of customer relationship management (CRM), businesses often find themselves at a crossroads when choosing between Microsoft Dynamics 365 and Salesforce. These two giants have long dominated the CRM space, offering a suite of tools designed to streamline business processes, enhance customer engagement, and drive sales. The comparison of their features, pricing, and scalability is crucial for companies looking to invest in a robust CRM system that aligns with their unique needs and goals.
Why does it matter? Selecting the right CRM can significantly impact a company’s efficiency and profitability. Microsoft Dynamics and Salesforce each bring distinct advantages and limitations, which means that understanding these differences can help businesses make an informed decision that supports long-term growth and customer satisfaction.
For whom important? Business leaders, IT professionals, and decision-makers striving to optimize their sales and marketing strategies stand to benefit the most from this detailed comparison. It provides critical insights that could influence the future trajectory of their customer relationship and business management efforts.
Read the whole story here: [MarketWatch Comparison of Microsoft Dynamics vs Salesforce](https://www.marketwatch.com/guides/business/microsoft-dynamics-vs-salesforce/)
Why competent workers become incompetent managers
In a recent analysis by Fast Company, the perplexing phenomenon of why competent workers often become incompetent managers is explored. The article delves into the mechanics of this transition and how the skills that make someone an excellent individual contributor may not necessarily translate into effective management. Key insights reveal that many times, the promotion is based on past performance rather than potential managerial acumen.
Why does it matter? Understanding this issue is crucial for organizational development. Missteps in promoting the wrong individuals can lead to decreased productivity, lower team morale, and can ultimately impact a company’s bottom line. This matter is critical for HR professionals, business leaders, and employees aspiring to climb the career ladder.
For whom important? This is particularly essential for companies aiming to foster leadership from within their ranks. Additionally, it is invaluable for workers looking to transition smoothly into management roles.
Read the whole story here: [Fast Company](https://www.fastcompany.com/91170842/why-competent-workers-become-incompetent-managers)
The 7 Best Affiliate Marketing Automation Software to Scale Your Marketing Strategy
Affiliate marketing is evolving rapidly, and automation software is playing a crucial role in this transformation. According to Influencer Marketing Hub, these tools simplify the complex tasks involved in affiliate marketing campaigns, allowing businesses to optimize their operations and maximize returns. From tracking affiliate performance to managing payments, the automation software acts as a backbone for marketers seeking efficiency.
Why does it matter? The integration of automation in affiliate marketing saves time and reduces errors, facilitating more accurate and effective campaigns. For whom important? This development is significant for digital marketers, businesses engaging in affiliate marketing, and influencers who rely on streamlined processes to boost their outreach and revenue.
Read the whole story here: [influencermarketinghub.com](https://influencermarketinghub.com/affiliate-marketing-automation-software/)
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.
