Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
AI may not steal many jobs after all. It may just make workers more efficient
In a rapidly changing job market, the buzz around artificial intelligence is louder than ever. According to a recent AP News report, AI is set to redefine numerous job roles, creating opportunities while eliminating others. From advanced data analytics to mundane administrative tasks, AI’s grasp on the job market is a double-edged sword that has both employers and employees on their toes.
Why does it matter? As industries evolve, understanding the implications of AI on employment can help job seekers and employers alike adapt to new realities. For whom important? This information is crucial for professionals in fields susceptible to automation, policymakers shaping the future of work, and businesses looking to leverage AI without compromising their workforce.
Read the whole story here: [AP News Article](https://apnews.com/article/ai-jobs-artificial-intelligence-hiring-employers-unemployment-e57eb040009d77ddcce1574d1c1915fc).
How Artificial Intelligence Is Transforming Business
**Artificial Intelligence Revolutionizes Business Landscape**
Artificial intelligence (AI) is increasingly disrupting various business sectors, with its impact felt from small startups to large corporations. Companies are leveraging AI to enhance efficiency, drive innovation, and unlock new revenue streams, making it a crucial component of modern business strategy. As the technology continues to evolve, its applications in areas such as data analytics, customer service, and supply chain management are broadening.
**Why does it matter?**
The integration of AI in business is pivotal because it allows organizations to remain competitive in an ever-fast-paced market. By automating routine tasks and providing deep insights through data analysis, AI helps businesses reduce costs, improve decision-making, and ultimately, better serve their customers.
**For whom important**
This is particularly important for business leaders, IT professionals, and strategists who need to stay ahead of technological trends to drive their companies forward. Additionally, investors should be attuned to AI developments as they present lucrative opportunities across various sectors.
**Read the whole story here:** [Artificial Intelligence in Business: What Could Go Wrong?](https://www.fool.com/investing/stock-market/market-sectors/information-technology/ai-stocks/ai-in-business/)
‘Our Chatbots Perform The Tasks Of 700 People’: Buy Now, Pay Later Company Klarna To Axe 2,000 Jobs As AI Takes On More Roles
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## Chatbots Replace Hundreds of Jobs: A Sign of the Future?
In a recent development highlighted on Reddit, chatbots have proven capable of performing tasks equivalent to the workload of 700 people. This breakthrough brings forth a significant shift in the landscape of employment and automation, showcasing both technological advancements and their implications for the workforce.
**Why does it matter?** This innovation underscores the growing influence of artificial intelligence in business operations. It raises important questions about job displacement, the future of work, and how industries will adapt to increasingly automated processes.
**For whom important?** The information is particularly pertinent for companies considering AI implementation, workers in industries susceptible to automation, and policymakers who have to navigate the balance between tech advancement and employment.
**Read the whole story here**: [Reddit – Futurology: Our Chatbots Perform the Tasks of 700 People](https://www.reddit.com/r/Futurology/comments/1f5lg1p/our_chatbots_perform_the_tasks_of_700_people_buy/?rdt=36161)
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How AI Is Transforming Fitness Apps
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**AI Revolutionizes Fitness Apps: A Game Changer for Health Enthusiasts**
In recent years, artificial intelligence (AI) has been making significant strides in various sectors, and the fitness industry is no exception. According to a recent article from Health and Fitness, AI is now at the forefront of transforming fitness apps, enhancing user experience by personalizing workouts, providing real-time feedback, and tracking progress with greater accuracy. This development has opened new avenues for both fitness enthusiasts and professionals, making it easier to achieve health goals effectively.
**Why does it matter?**
The integration of AI into fitness apps offers a more tailored experience, helping users with unique fitness goals to receive customized workouts and dietary advice. This personalization can lead to more effective fitness regimes and better outcomes, reducing the trial-and-error period commonly associated with traditional fitness plans.
**For whom important?**
This innovation is particularly significant for individuals who lead busy lives and may not have the time to consult with a personal trainer. It’s also valuable for those new to fitness, offering guidance and motivation to keep them on track. Additionally, fitness professionals can leverage these advanced tools to enhance their services and reach a broader audience.
**Read the whole story here:** [www.healthandfitness.org](https://www.healthandfitness.org/improve-your-club/how-ai-is-transforming-fitness-apps/)
—
Your guide to free and low-cost AWS courses that can help you use generative AI
**Unlock the Power of Generative AI with These 7 AWS Courses**
Amazon Web Services (AWS) has rolled out seven new courses designed to help users understand and leverage generative AI effectively. These educational resources, available for free or at low cost, cover various aspects of generative AI, aiming to equip both tech enthusiasts and professionals with the necessary skills to stay ahead in the rapidly evolving field of artificial intelligence.
**Why does it matter?** As AI continues to integrate into multiple industries, the ability to understand and apply generative AI becomes crucial. These AWS courses provide an accessible pathway for individuals and organizations to learn about this cutting-edge technology, potentially driving innovation and efficiency in their respective fields.
**For whom important?** These courses are particularly beneficial for students, IT professionals, and business leaders aiming to enhance their technical skill set. Whether you’re a beginner looking to get started in AI or a seasoned professional aiming to deepen your expertise, these AWS offerings can serve as valuable educational tools.
**Read the whole story here:** [7 Free and Low-Cost AWS Courses for Generative AI](https://www.aboutamazon.com/news/aws/7-free-and-low-cost-aws-courses-that-can-help-you-use-generative-ai)
Interview: Currys CIO Andy Gamble on AI strategy
Currys CIO Andy Gamble recently discussed the company’s AI strategy in an interview, shedding light on how the technology is shaping the future of the retailer. According to Gamble, AI plays a crucial role in enhancing customer experience and streamlining operations. This innovative approach aims to leverage data insights to personalize shopping experiences and optimize inventory management.
Why does it matter? The integration of AI within retail not only promises marked improvements in customer satisfaction but also operational efficiency. By harnessing AI, Currys can better predict consumer needs and reduce supply chain inefficiencies, positioning the company at the forefront of retail innovation.
For whom important? This development holds significance for both customers and stakeholders of Currys. Shoppers can look forward to more tailored experiences, while employees and investors may see improvements in operational workflow and potentially better financial outcomes.
Read the whole story here [link](https://www.computerweekly.com/news/366608463/Interview-Currys-CIO-Andy-Gamble-on-AI-strategy).
Meet Einstein SDR and Einstein Sales Coach: Two new autonomous AI sales agents to scale your sales team
Two new autonomous AI sales agents, Einstein SDR and Einstein Sales Coach, are set to revolutionize the sales industry. Designed to enhance productivity and efficiency, these innovative tools aim to scale sales teams and provide valuable support without human intervention. Leveraging cutting-edge artificial intelligence, these virtual agents promise to optimize sales processes and drive businesses towards greater success.
Why does it matter? In an increasingly competitive market, having advanced tools like Einstein SDR and Einstein Sales Coach can significantly boost a company’s sales performance. By automating routine tasks and providing insightful coaching, businesses are expected to see improvements in both efficiency and overall revenue.
For whom important? This development is particularly significant for business owners, sales managers, and professionals looking to streamline their operations and maximize their sales potential.
Read the whole story here: [Zawya article](https://www.zawya.com/en/press-release/companies-news/meet-einstein-sdr-and-einstein-sales-coach-two-new-autonomous-ai-sales-agents-to-scale-your-sales-team-crqiq067)
When You’re Building The Future, The Past Is No Longer A Guide
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**Innovative Perspectives: Moving Beyond Historical Models in Future Development**
In today’s rapidly advancing world, relying on past models to shape the future is becoming increasingly obsolete. The article from Next Platform explores the necessity of innovative thinking when building tomorrow’s technologies, emphasizing that outdated frameworks may no longer be sufficient to address emerging complexities and opportunities.
**Why does it matter?**
As industries and technological landscapes evolve at an unprecedented pace, clinging to historical guidelines can hinder progress. Embracing forward-thinking approaches is crucial for fostering innovation and staying competitive in a dynamically shifting environment.
**For whom important?**
This insight is particularly relevant for tech developers, business leaders, and policymakers who are at the forefront of shaping the future. Their willingness to depart from traditional methods and explore new paradigms can drive significant advancements and benefits for society at large.
**Read the whole story here**: [Next Platform Article](https://www.nextplatform.com/2024/08/22/when-youre-building-the-future-the-past-is-no-longer-a-guide/)
—
Meet Einstein SDR and Einstein Sales Coach: Two New Autonomous AI Sales Agents to Scale Your Sales Team
Salesforce has recently introduced two new autonomous AI sales agents, Einstein SDR and Einstein Sales Coach. These innovations aim to revolutionize the sales industry by automating repetitive tasks and providing real-time coaching to sales professionals. Einstein SDR (Sales Development Representative) is designed to handle initial customer interactions, allowing human SDRs to focus on more complex tasks. Meanwhile, Einstein Sales Coach provides timely advice and feedback to sales reps, aiming to boost performance and close deals more efficiently.
Why does it matter? The introduction of Einstein SDR and Einstein Sales Coach signifies a major leap in sales automation technology. By leveraging artificial intelligence, these tools can help businesses streamline their sales processes, reduce human error, and ultimately increase revenue. Furthermore, they provide sales teams with valuable insights and guidance, enabling them to work smarter, not harder.
For whom important? This development is particularly significant for sales professionals and managers looking to optimize their workflows and enhance their team’s productivity. Small and large businesses alike can benefit from integrating these AI agents into their sales strategy, freeing up human resources for high-value tasks and strategic decision-making.
Read the whole story here: [marketscreener.com](https://www.marketscreener.com/quote/stock/SALESFORCE-COM-INC-12180/news/Meet-Einstein-SDR-and-Einstein-Sales-Coach-Two-New-Autonomous-AI-Sales-Agents-to-Scale-Your-Sales-T-47712545/)
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.
