Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
Retailers Combine Intelligence with Data Using AI, RFID
**Retailers Combine Intelligence with Data Using AI and RFID**
In a bid to revolutionize the retail industry, companies are now integrating Artificial Intelligence (AI) with Radio Frequency Identification (RFID) technology. This combination allows retailers to bolster their data collection processes and make more informed decisions. The synergy between AI and RFID enhances inventory management, reduces losses, and provides a more seamless shopping experience for customers.
**Why does it matter?** The integration of these technologies is significant because it helps retailers optimize their operations, leading to cost savings and improved customer satisfaction. As the retail landscape becomes increasingly competitive, utilizing advanced technologies can be a game-changer.
**For whom important?** This development is particularly crucial for retailers looking to stay ahead of the curve by leveraging cutting-edge technology. Additionally, customers benefit from an improved shopping experience, making the integration relevant for consumers as well.
Read the whole story [here](https://www.rfidjournal.com/news/retailers-combine-intelligence-with-data-using-ai-rfid/221631/).
GenAI Lets Telco B2B Sales Teams Get Back to Selling
**AI Revolution: Telecom B2B Sales Teams Get a Boost**
In a significant move poised to reshape the telecommunications industry, recent advancements in Generative AI (GenAI) are empowering sales teams to focus on what they do best—selling. The integration of GenAI into B2B sales operations streamlines administrative tasks, enhances customer interactions, and drives productivity. This development comes at a crucial time as businesses seek to leverage technology for competitive advantage.
**Why does it matter?**
This breakthrough is important because it allows sales teams to allocate more time to building relationships and closing deals, rather than getting bogged down by repetitive tasks. Enhanced efficiency and the ability to harness data insights provided by GenAI can lead to substantial growth and improved customer satisfaction.
**For whom important?**
The impact of GenAI in telecom B2B sales is particularly significant for sales leaders, managers, and customer service teams. Additionally, it benefits telecom companies aiming to improve their bottom line by optimizing sales processes and enhancing client engagement.
**Read the whole story here:** [AI Revolution: Telecom B2B Sales Teams Get a Boost](https://www.bcg.com/publications/2024/genai-lets-telecom-b2b-sales-teams-get-back-to-selling)
How AI and Data Analytics Are Revolutionizing the Future of B2B eCommerce
### AI and Data Analytics: Transforming B2B E-commerce Like Never Before
Artificial Intelligence (AI) and data analytics are bringing significant changes to the B2B e-commerce landscape. These technologies are making it easier for businesses to enhance customer experiences, streamline supply chains, and develop robust marketing strategies. The integration of AI enables companies to predict customer behavior, automate complex tasks, and personalize interactions, resulting in improved efficiency and client satisfaction.
**Why does it matter?** The adoption of AI and data analytics in B2B e-commerce is crucial due to the increasing demand for personalized services and seamless transactions. Companies that leverage these technologies can gain a competitive edge by rapidly responding to market trends and customer needs.
**For whom important?** This transformation is particularly important for businesses looking to stay ahead in a highly competitive market. E-commerce platforms, marketing teams, and supply chain managers can significantly benefit from integrating AI and data analytics into their operations.
**Read the whole story here:** [How AI and Data Analytics Are Revolutionizing the Future of B2B E-commerce](https://www.webpronews.com/how-ai-and-data-analytics-are-revolutionizing-the-future-of-b2b-ecommerce/)
5 Benefits of Using Generative AI Assistants for Streamlining Your Business Operations
Generative AI Assistants are shaping up to be the next big trend in the business world, according to a recent report by gadgetlite.com. These AI-driven assistants are being designed to handle various tasks, from customer service to internal process optimizations, thus promising to streamline operations and cut down on human errors. This development could potentially lead to significant changes in how businesses operate day-to-day.
Why does it matter? Generative AI Assistants have the potential to revolutionize business workflows by minimizing repetitive tasks and allowing human employees to focus on more strategic activities. Additionally, they bring efficiency, accuracy, and 24/7 availability to roles traditionally managed by humans, making them a game-changer for industries that rely heavily on customer interaction and data management.
For whom important? This innovation is particularly significant for business leaders, HR departments, and tech professionals who are looking to improve operational efficiency and customer satisfaction. Enterprises and small businesses alike could benefit from incorporating these AI assistants into their systems.
Read the whole story here: gadgetlite.com.
Salesforce Unveils Agentforce
**Salesforce Unveils Agentforce: Transforming the Customer Service Landscape**
In a significant move to enhance customer service interactions, Salesforce has introduced Agentforce, a new technology aimed at revolutionizing how agents engage with customers. With advanced features and integrations, Agentforce promises smoother, more efficient service experiences.
**Why does it matter?** This development is crucial as it directly addresses the growing need for more responsive and personalized customer service, which is a key aspect in driving customer satisfaction and loyalty.
**For whom important?** It’s particularly relevant for businesses looking to improve their customer relationship management (CRM) systems, customer service teams seeking more efficient tools, and Salesforce users wanting to stay ahead of technological advancements in service.
**Read the whole story here**: [www.destinationcrm.com](https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Salesforce-Unveils-Agentforce-165856.aspx)
Will Agentforce Be the Most Significant Innovation in Salesforce’s History?
**Will Agentforce Revolutionize Salesforce’s Legacy?**
In the bustling world of CRM giants, Salesforce’s latest innovation, Agentforce, is creating quite the stir. Experts and industry insiders are keenly watching to see if this new tool will redefine how businesses handle customer interactions and sales processes. With the promise of enhanced efficiency and a more streamlined approach, Agentforce is being touted as a potential game-changer in a field that continually evolves.
**Why does it matter?**
The significance of Agentforce lies in its potential to reshape Salesforce’s already robust toolkit. If successful, it could set new standards for customer relationship management, offering businesses more powerful and intuitive solutions. This could lead to more refined data handling, better customer satisfaction, and ultimately, increased revenue for companies leveraging this technology.
**For whom important?**
This development is crucial for businesses that rely heavily on Salesforce’s platform to drive their sales and customer service strategies. Sales teams, customer relationship managers, and business leaders who are constantly seeking ways to optimize their workflow and improve customer interactions should pay close attention to how Agentforce unfolds.
**Read the whole story here:**
[Will Agentforce Be the Most Significant Innovation in Salesforce’s History?](https://www.cmswire.com/customer-experience/will-agentforce-be-the-most-significant-innovation-in-salesforces-history/)
How Digital Humans Enhance Employee Training Through Unique, Life-Like Conversations
**Digital Humans: The Future of Employee Training?**
In the evolving world of employee training, digital humans are making a significant impact. Recent advancements in artificial intelligence have led to life-like digital avatars that facilitate immersive training experiences. These virtual beings can simulate real-life conversations with employees, offering a more engaging and efficient way to learn new skills.
**Why does it matter?** Digital humans represent a breakthrough in training and development by providing personalized, interactive learning experiences. This technology could enhance the overall quality of employee education, leading to better job performance and increased employee satisfaction.
**For whom important?** This innovation is crucial for organizations looking to upscale their training processes and improve workforce readiness. HR departments, training specialists, and industry leaders will find digital humans particularly beneficial in fostering a more competent and skilled workforce.
**Read the whole story here:** [www.unite.ai](https://www.unite.ai/how-digital-humans-enhance-employee-training-through-unique-life-like-conversations/)
![AI in Content Marketing: How Creators and Marketers are Using It in 2024 [Data]](https://www.cortinovis.de/wp-content/uploads/2024/09/Untitled20design-Apr-07-2023-08-24-35-4586-PM-400x250.png)
AI in Content Marketing: How Creators and Marketers are Using It in 2024 [Data]
AI in Content Marketing: A New Era Unfolds
Artificial Intelligence (AI) is rapidly transforming the landscape of content marketing, automating tasks and providing powerful insights for marketers. From content creation to audience analysis, AI technologies are helping brands streamline their strategies and reach their target audiences more effectively. The integration of machine learning and natural language processing in marketing platforms is providing tools that can predict trends and optimize content for better engagement.
Why does it matter? AI can drastically reduce the time and resources required for content creation and distribution, allowing marketers to focus on strategic planning and creative development. This advancement has the potential to elevate the quality and relevance of content, enhancing customer experiences and driving business growth.
For whom important? This development is particularly significant for digital marketers, content creators, and business owners who rely on data-driven insights and efficient content strategies to stay competitive.
Read the whole story here: [AI in Content Marketing](https://blog.hubspot.com/marketing/ai-in-content-marketing)
Why AI Isn’t Replacing Marketers (Or Search Engines) According to Jasper’s Former Head of Enterprise Marketing
In an era where artificial intelligence (AI) continues to evolve, many are pondering the future impact on marketing strategies and search engines. The article on HubSpot’s blog delves into whether AI will eventually replace traditional marketing methods or render search engines obsolete. It explores the ongoing advancements and potential shifts in the digital landscape brought about by AI technologies.
Why does it matter? The evolution of AI in the marketing and search engine spheres could significantly alter how businesses reach and engage with their audiences. Understanding these changes can help marketers and companies stay ahead of the curve and adapt their strategies accordingly.
For whom important? This topic is particularly pertinent for marketing professionals, business owners, tech enthusiasts, and anyone involved in digital strategy. Staying informed on these developments can provide a competitive edge in navigating the rapidly changing digital environment.
Read the whole story here: [HubSpot Blog Article](https://blog.hubspot.com/marketing/will-ai-replace-marketing-or-search-engines)
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.
