Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
[et_bloom_locked optin_id=optin_29]Social Selling – Vortragsexposé, PDF, 385 KB [/et_bloom_locked]
“Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.”
Mavie John, Team Leader Social Care Vodafone
“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
Real-World Uses Of AI In Business: What You Need To Know Today
In today’s rapidly evolving tech landscape, artificial intelligence (AI) is reshaping the way businesses operate across various industries. From automating mundane tasks to enhancing customer interactions, AI’s real-world applications are crucial for maintaining competitive advantage. YourNews takes a closer look at the importance of AI in modern business practices, highlighting key insights from a recent Forbes article.
Why does it matter? As AI technologies become increasingly sophisticated, businesses that leverage these tools can streamline operations, improve decision-making, and increase efficiency. Understanding and implementing AI is essential for companies looking to maintain relevance and stay ahead in a highly competitive market.
For whom important? This information is particularly vital for business leaders, tech enthusiasts, and decision-makers across all sectors. Whether you’re a startup founder or a corporate executive, staying informed about AI’s practical applications can help you make more strategic choices.
Read the whole story here: [Link to Forbes article](https://www.forbes.com/sites/alexanderpuutio/2024/09/20/real-world-uses-of-ai-in-business-what-you-need-to-know-today/)
SNCF Group GPT: our in-house generative AI solution
In a move poised to transform rail travel, the SNCF Group has unveiled its latest advancement, incorporating emerging technologies to enhance passenger experiences. Leveraging the power of GPT (Generative Pre-trained Transformer), this innovation aims to improve interactions, customer service, and operational efficiency within the rail industry. Bringing artificial intelligence into the mix, the SNCF Group is set to bridge the gap between modern technology and traditional rail transport.
Why does it matter? This development is significant because it introduces high-tech solutions to everyday commuter challenges, potentially reducing travel disruptions and streamlining customer service processes. For whom is it important? Rail passengers, operational staff, and tech enthusiasts interested in the practical applications of AI in public services will find this particularly compelling.
Read the whole story here: [SNCF Group GPT](https://www.groupe-sncf.com/en/innovation/emerging-technologies/sncf-group-gpt)
HubSpot Bets Big on AI With Breeze Intelligence
HubSpot Bets Big on AI with Breeze Intelligence
HubSpot is making waves in the digital marketing sphere with its latest offering, Breeze Intelligence. This AI-powered tool aims to revolutionize how businesses leverage digital marketing strategies by providing advanced analytics and automation capabilities. The move underscores HubSpot’s commitment to integrating cutting-edge technology into its platform to enhance user experience and operational efficiency.
Why does it matter? The introduction of Breeze Intelligence could significantly impact the way businesses approach digital marketing, potentially leading to more refined strategies and better-targeted campaigns. By leveraging AI, companies can gain deeper insights into customer behavior and preferences, ultimately driving more effective marketing efforts.
For whom important? This development is particularly crucial for digital marketers, business owners, and tech enthusiasts who rely on HubSpot for their marketing needs. The enhanced capabilities provided by Breeze Intelligence can offer these users a competitive edge in an increasingly data-driven market.
Read the whole story here: [HubSpot Bets Big on AI with Breeze Intelligence](https://www.cmswire.com/digital-marketing/hubspot-bets-big-on-ai-with-breeze-intelligence/)
Gen AI’s next inflection point: From employee experimentation to organizational transformation
In recent developments, the buzz around Generative AI (gen AI) is transitioning from mere employee experimentation to full-scale organizational transformation, according to a McKinsey article. The analysis delves into the strategic implications and forecasts on how businesses can harness this technology to revolutionize their operations.
**Why does it matter?** This shift signifies a substantial leap in how companies can optimize productivity, streamline workflows, and innovate processes, potentially reshaping entire industries.
**For whom important?** Business leaders, tech innovators, and organizational strategists should particularly take note, as the adoption of gen AI could be crucial for staying competitive in a rapidly evolving market landscape.
**Read the whole story here:** [www.mckinsey.com](https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/gen-ais-next-inflection-point-from-employee-experimentation-to-organizational-transformation?cid=omcknsl-eml-nsl–mck-ext—–&hlkid=5c6c7c67f439466a8f5ad266c72483d6&hctky=14982931&hdpid=ce1b91e7-7014-4353-8c31-13e861df6bb6)
The marketers’ roadmap for implementing AI
In a world where technology continues to shape industries, a new article from Marketing Magazine outlines a roadmap for marketers on how to implement Artificial Intelligence (AI) into their strategies. The piece details methods to leverage AI for improving customer insights, enhancing marketing efforts, and optimizing operational efficiency. It provides practical steps and considerations to ensure that the integration of AI is smooth and beneficial.
Why does it matter? As AI becomes increasingly prevalent, marketers must understand how to harness its power to stay competitive. The roadmap provides valuable guidance on navigating potential challenges and making the most of AI capabilities. For whom important? This article is crucial for marketing professionals, business leaders, and tech enthusiasts looking to stay ahead in the rapidly evolving digital landscape.
Read the whole story here: [The Marketer’s Roadmap for Implementing AI](https://www.marketingmag.com.au/featured/the-marketers-roadmap-for-implementing-ai/)
The marketers’ roadmap for implementing AI
**Breaking News: Google Announces Major Update to Google News!**
In a surprising move, Google has rolled out a significant update to its Google News platform, aiming to enhance the user experience with more personalized news feeds and improved AI-driven content curation. The new features promise to deliver news that is more relevant and timely, catering to the diverse interests of its global user base.
Why does it matter: This update is critical in an era where misinformation is rampant, and users are seeking reliable, tailored news sources. By leveraging advanced AI, Google News aims to better filter content, ensuring that users receive high-quality, trustworthy news that matches their reading habits and preferences.
For whom important: This update is particularly important for journalists, media outlets, and everyday news consumers who rely on Google News for staying informed. It also holds significance for advertisers and content creators looking for new avenues to reach their target audiences more effectively.
Read the whole story [here](https://news.google.com/rss/articles/CBMiiwFBVV95cUxNVlM3YXJvakdGc3VkelZOOWRTbzFWSFVpNU5ROXRHX09iTUdBWE8tdHlaRFBFNHd0eDVUVXVnanViUVNwNWg2SlpKV1N6b3Y2RTg5bnQ2cW5QQlJ3X2loRC1FOTZvX05WWFp1MnBTY0NFb3RTODhlRUtISUFIVkZGbTI2eGV0UW50TkFN?oc=5&hl=en-US&gl=US&ceid=US:en).
Bank of Baroda Adopts Generative AI (GenAI) to Transform Customer Experience and Employee Efficiency
Bank of Baroda recently announced the adoption of Generative AI (GenAI) technology, aiming to revolutionize both customer experience and employee efficiency. By integrating advanced AI capabilities, the bank hopes to streamline operations and personalize its services, providing a smoother and more engaging user experience.
**Why does it matter?** The implementation of GenAI could significantly enhance the banking process, making it more efficient and user-friendly. This technological upgrade is particularly crucial as customer expectations continue to evolve in the digital age.
**For whom important?** The news is vital for Bank of Baroda’s customers who will benefit from improved service quality and faster processes. It is also of interest to bank employees who may experience a more supportive and efficient working environment.
**Read the whole story here:** [bilkulonline.com](https://bilkulonline.com/2024/09/17/bank-of-baroda-adopts-generative-ai-genai-to-transform-customer-experience-and-employee-efficiency/)
Salesforce and IBM Partner to Deliver AI and Autonomous Agents to Improve Decision-Making, Productivity, and Efficiency
**IBM and Salesforce Join Forces to Transform Business Operations with AI Technology**
In a significant move to enhance business efficiency, IBM and Salesforce have announced a strategic partnership aimed at delivering state-of-the-art AI and autonomous agents. This collaboration will focus on improving decision-making, productivity, and operational efficiency for various businesses worldwide. The joint effort combines IBM’s expertise in AI with Salesforce’s robust customer relationship management (CRM) platform.
Why does it matter? The integration of AI into business operations is crucial for organizations seeking to remain competitive in an increasingly digital world. By leveraging autonomous agents, companies can streamline their processes, reduce human error, and make more informed decisions based on comprehensive data analysis.
For whom important? This partnership is particularly significant for organizations looking to optimize their operations and gain a competitive edge through advanced technology. Executives, operations managers, IT departments, and data analysts stand to benefit the most from these innovative solutions.
Read the whole story here: [newsroom.ibm.com](https://newsroom.ibm.com/blog-salesforce-and-ibm-partner-to-deliver-ai-and-autonomous-agents-to-improve-decision-making,-productivity,-and-efficiency).
Salesforce and IBM Partner to Deliver AI and Autonomous Agents to Improve Decision-Making, Productivity, and Efficiency
In an exciting development, Salesforce and IBM have announced a strategic partnership aimed at delivering advanced AI and autonomous agents to optimize decision-making, productivity, and efficiency. By combining IBM’s robust AI capabilities with Salesforce’s customer relationship management expertise, both companies aim to provide a comprehensive suite of tools designed to transform how businesses operate and engage with customers.
Why does it matter: This collaboration has significant implications for businesses looking to leverage artificial intelligence to drive growth and streamline operations. The integration of these technologies promises to enhance data-driven insights and automate routine tasks, allowing companies to focus on more strategic initiatives—ultimately bridging the gap between technology and business needs.
For whom important: This partnership will be particularly beneficial for business leaders, IT professionals, and customer service teams striving for improved efficiency, accuracy, and customer engagement. Firms looking to stay competitive in an increasingly digital marketplace stand to gain the most, as the enhanced capabilities could result in substantial cost savings and productivity boosts.
Read the whole story here: [IBM Newsroom](https://newsroom.ibm.com/blog-salesforce-and-ibm-partner-to-deliver-ai-and-autonomous-agents-to-improve-decision-making,-productivity,-and-efficiency).
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.
