Wer kennt das nicht? Sie rufen einen Interessenten an und der sagt „Oh, gut, dass Sie anrufen. Es gibt da ein neues Projekt / Produkt etc. für das ich Ihr Angebot gut gebrauchen kann!“. Das war dann gutes Timing. Aber bei wie viel Interessenten oder Bestandskunden haben Sie nicht im richtigen Moment angerufen? Es gilt, in dem Augenblick, in dem sich Ihr potentieller Kunde bewusst wird, was er möchte, präsent zu sein.
Früher gab es genau dafür den Newsletter. Aber mit zunehmender E-Mail-Überflutung bewegen sich die Öffnungsraten klassischer Newsletter Richtung Null.
Smarte Vertriebler setzen seit einiger Zeit social Media erfolgreich ein, um Kunden noch besser und persönlicher zu erreichen. Und vor allem, um sich immer wieder ins Gedächtnis zu rufen, um in dem einen Moment da zu sein.
Dafür gibt es den aktuellen Fachbegriff „Social Selling“ und das geht weit über Social Media Marketing hinaus. Es geht darum, die richtigen Interessenten zu finden, zu kontaktieren, zu verstehen und diese Kontakte zu pflegen.
All das wird uns in den gängigen Kanälen (LinkedIn, XING für B2B-Kunden, Instagram und Facebook für B2C) sehr leicht gemacht, vieles lässt sich zum Teil oder sogar auch ganz automatisieren.
Was sind die wesentlichen Erfolgsfaktoren, damit Sie hier Geschäft ausbauen? Zum einen müssen Sie wissen, was Sie Ihren Interessenten hier erzählen, die richtigen „Stories“, seien es Erfolgsgeschichten, seien es spannende Fakten – all das, wovon Sie wollen, dass andere es weitererzählen. Und es geht darum zu wissen, wie Sie hier schnell und einfach Reichweite aufbauen und Kontakte knüpfen.
Energiegeladen und sehr spannend geht es um:
- Wie baue ich ein großes Netzwerk auf, ohne mich auf organisches Wachstum zu verlassen?
- Was sollte ich posten, um wahrgenommen zu werden?
- Wie häufig sollte ich posten?
- Wo bekomme ich die Inhalte für meine Posts her?
- Growth Hacking im Social Selling: Welche Abkürzungen gibt es?
- Wofür eignet sich welcher Kanal?
- Welche Automatisierungstools gibt es und wie kann ich sie einsetzen?
- Wie kann ich das selber machen ohne viel Zeit zu investieren?
„Mir hat der Vortrag super gut gefallen, es war sehr interaktiv, energiegeladen und ich konnte mit dem Vortrag viele Ideen und Impulse mitnehmen. Es hat mir megagut gefallen.“
Mavie John, Team Leader Social Care Vodafone
„Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends […]. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!“
Dr. Tilman Welther, Herausgeber Fondszeitung
The last editions of The Sales Accelerator
These are the last articles of the current issue.
AI in an Enterprise: How to Advance to the Next Level
In a recently published article from The Information, the role of Artificial Intelligence (AI) in advancing enterprises to the next level is explored. The piece delves into how AI can optimize business operations, provide data-driven solutions, customize consumer experiences, and revolutionize decision-making processes. Furthermore, the integration of AI with advanced technologies and trends such as cloud computing, big data, and the Internet of Things (IoT) allows businesses to tap into unprecedented opportunities for growth and competitiveness.
So why does this matter? The increasing digitalization in all sectors is creating a rapidly evolving environment where businesses need to adapt or risk being left behind. The adoption of AI not only offers an edge in this digital race but also configures companies for the future, shaping the trajectory of their success. For whom is this important? Essentially every industry stands to benefit from the AI revolution, as this technology can significantly transform operations, increase efficiency, produce insights, and improve customer relationships in sectors ranging from healthcare to finance to retail.
Uncover more intricate insights and understand the value AI can offer to your business by reading the full story at [www.theinformation.com](https://www.theinformation.com/articles/ai-in-an-enterprise-how-to-advance-to-the-next-level).
The promise and the reality of gen AI agents in the enterprise
Infotainment News: Meet Gen AI, the Futuristic Agents in the Enterprise
The wave of Gen AI agents is on the rise and their potential cannot be understated. A recent report by McKinsey underlines the promise and reality of these intelligent virtual teammates in the business world. The advancements in artificial intelligence bring forth a new dynamic to how enterprises operate, hinging on increased efficiency, productivity, and bespoke customer relations courtesy of Gen AI agents.
Why does it matter? With advents in technology, businesses are continuously seeking innovative approaches to gain a competitive edge. The integration of Gen AI agents could redefine business operations, by streamlining tasks, improving customer relationships, and up-scaling productivity across sectors. It’s revolutionizing the way we perceive and interact with technology in a business setting, and its capability extends far beyond our current comprehension.
For whom is it important? This is significant news for decision-makers across sectors, particularly those in the tech sector, business strategists, and even consumers who stand to benefit from more efficient services. If you are related to any enterprise — be it a start-up, a multinational company, or a consumer-oriented business — understanding the potential implications and opportunities brought forward by Gen AI is the key to stay ahead.
Read the whole story here: [www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/the-promise-and-the-reality-of-gen-ai-agents-in-the-enterprise](https://www.mckinsey.com/industries/technology-media-and-telecommunications/our-insights/the-promise-and-the-reality-of-gen-ai-agents-in-the-enterprise)
AI In CRM: How AI is Reshaping Customer Experiences
Artificial intelligence (AI) is revolutionizing the world of Customer Relationship Management (CRM), exponentially enhancing its impact on businesses globally, as reported by eweek.com. AI works seamlessly with CRM by predicting customer behavior and demands, making recommendations based on historical data analysis, and engaging customers in real-time interactions, thus elevating customer service level to a new high. Moreover, AI not only improves the accuracy and speed of the routine tasks but also facilitates instantaneous decision-making process, paving the way for stronger customer-business relationships.
Why does it matter? AI incorporation in CRM systems is important as it revolutionizes customer service, making businesses more efficient and productive. AI enabled CRM automates routine tasks, reducing the potential for human error, boosting accuracy and productivity. It’s not an exaggeration to say that AI is set to redefine the way businesses interact with their customers, creating a more proactive and personalized service.
For whom is it important? This powerful blend of AI and CRM is crucial for business leaders, customer service executives, and indeed everyone involved in client relationship management spectrum across industries. It offers them the potential to deliver superior service and consequently increase customer loyalty and market share. Read the whole story here: [www.eweek.com](https://www.eweek.com/artificial-intelligence/ai-in-crm/).
Google I/O: From AI Overviews to Gemini, what was announced?
Next-generation technological advancement is breaking barriers yet again, as Google IO introduces its Artificial Intelligence creation, Gemini. This technology promises a revolutionary impact, with the potential to elevate the gadget and information sector to newer heights. Google IO’s AI Gemini sets consumers‘ expectations high by offering an unrivaled experience of technology powered gadgets.
Why does it matter? As technology continues evolving at a fast pace, the introduction of AI Gemini marks a significant milestone. Implementing AI in everyday gadgets not only changes the way we interact with them, but also holds the potential for advanced functionality and efficiency. For Whom is it important? Consumers, technology aficionados, professionals in the tech industry and businesses exploring opportunities to offer a more tech-driven, innovative experience stand to benefit immensely from this development.
For an in-depth understanding of Google IO’s AI Gemini and how it could possibly reshape our tech-future, read the whole story [here](https://www.thenationalnews.com/future/technology/2024/05/15/google-io-ai-gemini/).
Prozesse digitalisieren: traditionelles vs. agiles Projektmanagement
In an era of shifting work paradigms and increasing digitalisation, traditional project management methodologies are facing fierce competition from their more flexible cousin – agile project management. According to the insightful blog post on LPSP, digitalisation of processes demands a fresh approach where adaptability and flexibility are paramount. Traditional scope-driven project management might struggle to keep pace with such demands, hence the rising popularity of agile methods which values interactions and individuals over processes and tools.
Why does it matter? Interestingly, the choice of project management method can significantly impact the success of your organisation’s digitalisation efforts. Agile project management, with its iterative approach and emphasis on continuous improvement, aligns better with the dynamic and unpredictable nature of digital processes. The IDEAL model described in the referenced article outlines a systematic way to assess, plan, and execute digitalisation initiatives using agile methodologies.
For whom it’s important? Companies on the digitalisation journey, project leaders, and employees working on digitisation initiatives should take note. In an environment where technology and user needs change rapidly, agile approaches can provide the flexibility to pivot and adapt based on real-time feedback, ensuring successful and efficient digitalisation of processes. Read the whole story here: [www.lpsp.de/blog/prozesse-digitalisieren-traditionelles-oder-agiles-projektmanagement](https://www.lpsp.de/blog/prozesse-digitalisieren-traditionelles-oder-agiles-projektmanagement).
Making Marketing More Effective with AI
As artificial intelligence continues to revolutionize various industries, marketing is no exception. A study highlighted by O’Reilly Radar has underscored the potential of AI in making marketing strategies more effective, transforming it from a mostly intuition-driven field to one powered by data and precision. The research details how AI can help businesses provide personalized consumer experiences, target audiences more accurately, and optimize pricing, among other benefits.
So why does it matter? As businesses grapple with an increasingly competitive market and higher consumer expectations, AI offers a solution to stay ahead of the curve. AI-based marketing tools can analyze consumer behavior in real-time and glean actionable insights. These insights can help companies streamline their marketing efforts, ensuring seamless customer engagement. Moreover, AI can perpetually adapt to changing market trends, helping businesses keep pace with ever-evolving consumer demands.
The insights revealed in this study are particularly important for marketing professionals, business owners, and decision-makers striving to enhance their marketing efficacy and drive growth. If you are one of them, you definitely wouldn’t want to miss knowing more about AI’s transformative impact on marketing strategies. Read the whole story at [www.oreilly.com](https://www.oreilly.com/radar/making-marketing-more-effective-with-ai/).
Harnessing AI product integrations: Boomi’s strategy for modern application development
Acclaimed tech company, Boomi, recently hit the headlines when they unveiled their AI-powered product integrations at the annual BoomiWorld event. Their pioneering product innovations are set to revolutionize the workspace by automating various business processes. Moreover, the company’s bold foray into cloud technologies indicates a promising and future-proof trend in the ever-evolving tech industry.
But why does it matter? As businesses across sectors are expanding digitally, the need for AI-based technology to optimise processes and enhance efficiency is becoming more vital than ever. Boomi’s integrations aren’t just about bridging software applications; they constitute a vital step towards a holistic digital transformation, offering the potential to boost productivity and competitiveness in today’s digital age.
For whom is it important? These advancements prove significant not just for tech enthusiasts but also for businesses seeking scalable, flexible solutions to help them navigate the rapidly changing digital landscape. Small businesses will find tremendous value in these integrations, as they offer a cost-effective and efficient way to streamline operations and stay ahead of the curve. Keen to know more? Read the whole story here: https://siliconangle.com/2024/05/10/boomi-world-ai-product-integrations-boomiworld/
New Book „Selling Smarter, Not Harder“ Launch Event
We kindly invite you to an exclusive launch event for Tim´s new book „Selling Smarter, Not Harder. How Sales Leaders Use Generative AI For Sales Excellence“ on June 10, 2024. Stream attendees will have the opportunity to hear from Tim as he discusses the topics brought forth in his book. He will explore, through real-life success stories, how generative AI is transforming the sales industry, including:
🔹The risks, challenges, and opportunities of generative AI for sales
🔹How generative AI is revolutionizing the sales job market
🔹 The transformative impact of AI on enhancing sales techniques
🔹 Generative AI’s limitless applications for media, personalization, and efficiency in sales
🔹 A blueprint for elevating your sales process by marrying creativity and emotional intelligence with AI’s predictive analytics.
Building Ethical AI: How To Take A User-Centered Approach
In the world of artificial intelligence technologies, ethical considerations are not just a nice-to-have, they are essential. An article on Forbes Tech Council emphasizes the need for a user-centered approach to keep AI ethical, ensuring that the technology respects and prioritizes user interests, values, and rights. The piece outlines how to maintain transparency, embody fairness, protect security and privacy, and instill accountability — critical factors in building ethical AI.
Kunden sagen:
We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.
Tim Cortinovis ist DER Vertriebsguru Deutschlands.
We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.