Artificial intelligence is reshaping the technology, media, and telecom sectors, but a new analysis suggests the real impact may be just beginning. Beyond the buzz, companies are looking to harness generative AI for automation, customer engagement, and content creation. While some firms already benefit from AI’s efficiencies, others struggle with implementation and strategy. The stakes are high: Competitive advantage depends on how well businesses adapt to AI’s rapid evolution.
Read the whole story here: https://www.mckinsey.com/~/media/mckinsey/industries/technology%20media%20and%20telecommunications/high%20tech/our%20insights/beyond%20the%20hype%20capturing%20the%20potential%20of%20ai%20and%20gen%20ai%20in%20tmt/beyond-the-hype-capturing-the-potential-of-ai-and-gen-ai-in-tmt.pdf
