Beyond the hype: Capturing the potential of AI

As hype around AI continues to surge, a new McKinsey report explores how tech, media, and telecom companies can capture real value from artificial intelligence. While generative AI is making waves, traditional AI still offers the most immediate benefits in automation and efficiency. The biggest challenge? Scaling AI across businesses. For companies hoping to gain a competitive edge, the key lies in targeted investments and clear strategies. Read the whole story here: https://www.mckinsey.com/~/media/mckinsey/industries/technology%20media%20and%20telecommunications/high%20tech/our%20insights/beyond%20the%20hype%20capturing%20the%20potential%20of%20ai%20and%20gen%20ai%20in%20tmt/beyond-the-hype-capturing-the-potential-of-ai-and-gen-ai-in-tmt.pdf