Artificial Intelligence Archives – Adweek

Artificial intelligence continues to reshape industries, with marketing and media increasingly relying on AI-driven innovations. Companies are leveraging machine learning, generative AI, and automation to refine advertising strategies, personalize consumer interactions, and enhance content creation. As AI tools integrate more deeply into creative and analytical processes, the technology’s impact extends beyond efficiency, influencing audience engagement and ethical considerations. Marketers, publishers, and content creators must navigate these advancements carefully as regulatory scrutiny and consumer expectations evolve. Read the whole story here: https://www.adweek.com/category/artificial-intelligence/.