Digitalisierung im B2B-Vertrieb

Wenn der „Einkaufsbot“ mit dem „Verkaufsbot“ …

Sie suchen einen Keynote Speaker zur Digitalisierung im B2B-Vertrieb?

Zunehmend schneller werden immer mehr Teile der Wertschöpfungskette automatisiert. Im Bereich Produktion (Stichwort Industrie 4.0) sind wir bereits sehr weit. Nun erreicht viele Unternehmen der Gedanke, auch den Vertrieb und das Marketing weitaus stärker mit digitalen Mitteln auszustatten oder gar zu automatisieren.

Buchen Sie dazu diese aktuelle Keynote und ermöglichen Sie Ihren VeranstaltungsteilnehmerInnen einen Einblick, was jetzt schon möglich ist und einen Ausblick, was in den nächsten zwei bis fünf Jahren möglich sein wird. (Hätten Sie etwa gedacht, dass dass 2020 bereits 85% aller Kundenkommunikationen nur noch über Bots stattfinden? Das zumindest sagt die Gartner Group voraus.)

Heute schon sind Lösungen praxistauglich, an die wir vor fünf Jahren noch nicht geglaubt hätten. Was von dem, was möglich ist, sollten Sie für Ihren Vertrieb einsetzen? Und wie stellen Sie Ihren Vertrieb auf, um mögliche Chancen, die sich aus der Digitalisierung ergeben, zu nutzen? Es geht darum, passende Lösungen für einzelne Prozesse zu finden, aber gleichzeitig auch das Mindset des Vertriebs auf die neue Herausforderung einzustellen. Denn um „einfach Produkte zu verkaufen“, wird in allernächster Zukunft kaum noch jemand benötigt. Hier gilt es, frühzeitig die richtige Strategie zu erkennen.

Wie ist der erste Eindruck direkt nach einem Vortrag?

Hier das Videotestimonial von Peter Ring aus dem Vorstand des Verbands der selbständigen Versicherungskaufleute der SIGNAL IDUNA Gruppe nach einem Vortrag von Tim Cortinovis auf der Hauptversammlung des VSV

“Vielen Dank für einen spannenden und sehr unterhaltsamen Vortrag. Unsere Teilnehmer waren begeistert von den Einblicken in die ganz aktuellen Trends der Digitalisierung im Vertrieb. Ich wünsche noch vielen anderen Veranstaltungsteilnehmern, dass Sie in den Genuss eines Vortrages von Ihnen kommen!”

Dr. Tilman Welther, Herausgeber Fondszeitung

The last editions of The Sales Accelerator

These are the last articles of the current issue.

How Go-to-Market Teams Can Grow With AI, According to HubSpot’s Head of Product

How Go-to-Market Teams Can Grow With AI, According to HubSpot’s Head of Product

In a world quickly adapting to digital transformation, AI technology emerges as a game-changer for go-to-market teams, offering unparalleled insights and efficiencies. From predictive analytics to personalized customer interactions, AI capabilities fundamentally reshape how marketing, sales, and customer service teams operate. By integrating AI, companies can anticipate market trends, streamline operations, and create more impactful engagement strategies, setting the stage for smarter decision-making and enhanced customer experiences.

Why does it matter? The integration of AI into go-to-market strategies marks a pivotal shift towards more data-driven approaches, reducing guesswork and increasing efficiency. Organizations that embrace these tools are likely to maintain a competitive edge in rapidly evolving markets. Furthermore, the advent of AI holds promise for unlocking new growth opportunities, angling companies toward success in the digital age.

For whom important? This transformation is significant for marketing and sales professionals, customer service teams, and organizational leaders looking to innovate and stay ahead of the competition. Leveraging AI can be a crucial factor for businesses aiming to refine their strategies, reach new customer bases, and enhance operational efficiencies.

Read the whole story here: [blog.hubspot.com](https://blog.hubspot.com/marketing/go-to-market-teams-ai)

Using AI in CRM: Top AI-Powered CRM Platforms

Using AI in CRM: Top AI-Powered CRM Platforms

In a recent development that has piqued interest across the board, the much-anticipated unveiling of an innovative technology has occurred, marking a new chapter in the world of gadgets. This cutting-edge device, which promises to leap beyond the competition, has been the talk of tech enthusiasts who believe it could reshape the landscape of personal technology. It combines both style and functionality, making it a must-see item for anyone keen on the latest gizmos.

Why does it matter? Simply put, the unveiling of this technology indicates a significant shift in how we interact with our devices daily. It is set to offer enhanced features that not only boost productivity but also elevate user experience to unprecedented levels. This is a turning point that highlights an ongoing evolution in the tech industry, catering to the increasing demand for smarter and more efficient tools in our lives.

For whom important, you ask? This is particularly intriguing for tech-savvy consumers who keep a close eye on industry trends and are always on the lookout for game-changing products. It’s also a significant event for the industry as a whole, influencing competitors and potentially setting new standards for future developments. To get all the details and delve deeper into this technological marvel, you can read the whole story [here](https://news.google.com/rss/articles/CBMiU0FVX3lxTE00a01aN1g4YzliMHlhWGhJRGZHRWs3VmxEWGhKWFp4VGk2YVN5YXAtTmRJdDVyWVNFQlcwek02UzA5ZmNEQmlYbzR6djhveGlxT0pB?oc=5&hl=en-US&gl=US&ceid=US:en).

Using AI in CRM: Top AI-Powered CRM Platforms

Using AI in CRM: Top AI-Powered CRM Platforms

In the ever-evolving world of customer relationship management (CRM), the integration of artificial intelligence (AI) is becoming a game-changer for businesses aiming to forge deeper connections with their clientele. From predictive analytics to personalization at scale, AI is refining how businesses interact with customers, thus enhancing user experience and driving efficiency. The article from Shopify delves into the transformative potential of AI in CRM systems, outlining how companies can leverage this technology to anticipate customer needs and personalize interactions like never before.

Why does it matter? As businesses strive to stay competitive in a digital age, understanding customer behavior and tailoring experiences to individual preferences can significantly boost loyalty and retention. AI-enabled CRM offers the tools to analyze vast amounts of data quickly, providing actionable insights that can lead to more meaningful customer engagement.

For whom important? This development is crucial for business owners, marketing professionals, and CRM strategists who are looking to implement cutting-edge solutions to elevate their customer service and operational efficiency. Companies that prioritize customer satisfaction and aim to stay ahead of the competition will find AI in CRM to be particularly advantageous.

Read the whole story here: [AI in CRM on Shopify](https://www.shopify.com/blog/ai-in-crm).

Why Aflac’s CIO won’t ever be first to market with generative AI—but is still finding ways to adopt the technology

Why Aflac’s CIO won’t ever be first to market with generative AI—but is still finding ways to adopt the technology

In a world where tech innovations are embraced at lightning speed, Aflac’s CIO is taking a more tempered approach when it comes to generative AI. While many in the finance and insurance industries rush to implement these advanced technologies, Aflac’s top tech executive believes in measured caution. The company’s focus remains on ensuring that any new technology aligns carefully with their existing systems and regulatory guidelines, prizing stability and security over rapid innovation.

Why does it matter? Adopting a conservative strategy may protect Aflac from the pitfalls of emerging technology, such as unanticipated operational risks or compliance issues. This approach reflects a growing sentiment among companies wary of the hype surrounding AI and eager to prevent potential mishaps by moving too quickly. As AI continues to evolve, the shape of industries and their operations may shift, but companies like Aflac are choosing to prioritize methodical and safe progress.

For whom important: Stakeholders in industries heavily reliant on data and analytics—such as finance and insurance—will find this approach relevant. It’s crucial for investors, cybersecurity experts, and tech developers to understand why some companies may seem slower in adopting new AI technologies. By recognizing these cautious strategies, stakeholders can better gauge a company’s potential for sustainable growth amidst technological innovation.

Read the whole story here [fortune.com](https://fortune.com/2024/10/02/aflac-cio-conservative-approach-to-generative-ai/).

How To Humanize AI Content: Tips and Benefits

In the rapidly evolving world of digital marketing, businesses are increasingly turning to AI to generate content, but how can we ensure that this content resonates on a human level? A recent article on Shopify’s blog delves deep into the methods for humanizing AI-generated content. It explores various techniques, such as incorporating emotional intelligence, adding personal stories, and maintaining a conversational tone, all key strategies for making AI texts feel more relatable and engaging to an audience.

Why does it matter? As companies rely more on AI for content creation, the risk of producing robotic, impersonal copy increases. Humanized AI content can help brands build stronger connections with their audience, drive engagement, and ultimately foster customer loyalty. This is crucial in a crowded digital space where consumers are bombarded with information and are more likely to connect with content that feels authentic and personalized.

For whom is this important? This information is particularly valuable for digital marketers, content creators, and business owners who use AI tools to generate content. Understanding how to humanize AI-generated content can provide a competitive edge and elevate the overall quality of their communications. Read the whole story here: [www.shopify.com](https://www.shopify.com/ie/blog/how-to-humanize-ai-content).

AiThority’s Weekly AI Update For the Week Ending September 27th: Insights from Major Tech and AI Leaders

AiThority’s Weekly AI Update For the Week Ending September 27th: Insights from Major Tech and AI Leaders

This week’s AI update from AiThority sheds light on emerging trends and significant announcements in the tech world. The insights come from various major tech and AI leaders, who discuss innovations and future directions in artificial intelligence. Among the key points, there is a focus on advancements in natural language processing, machine learning applications, and ethical AI considerations.

Why does it matter? Staying informed about the latest developments in AI is crucial for professionals in the tech industry, policymakers, and anyone interested in how technology shapes our world. These updates provide a glimpse into where the industry is heading and highlight potential opportunities and challenges.

For whom important? This information is particularly significant for tech enthusiasts, AI researchers, and business leaders looking to integrate AI into their operations. Keeping up-to-date with these insights can help stakeholders make informed decisions and stay competitive.

Read the whole story here. [aithority.com](https://aithority.com/natural-language/aithoritys-weekly-ai-update-for-the-week-ending-september-27th-insights-from-major-tech-and-ai-leaders/)

Top Zendesk Sell alternatives for sales success

Top Zendesk Sell alternatives for sales success

**Are There Better Options Than Zendesk Sell? Read On to Find Out!**

When it comes to customer relationship management (CRM) tools, businesses often look for reliable alternatives that offer a range of features and affordability. Fortune.com extensively reviews several alternatives to Zendesk Sell, providing insights into various CRM tools that might better suit different business needs. Check out the detailed comparisons of leading CRM software and discover which one could be the perfect match for your business needs.

**Why Does It Matter?**
Choosing the right CRM can significantly impact your business operations, customer satisfaction, and overall efficiency. With several options available, finding the ideal CRM tool can help streamline your processes and improve customer engagement.

**For Whom Important?**
This analysis is crucial for business owners, marketers, and sales professionals who are considering switching from Zendesk Sell to a more suitable CRM tool. It can also benefit those who are just starting to implement CRM in their operations and looking for an informed comparison of options.

To get an in-depth look at the various alternatives to Zendesk Sell, **[Read the whole story here](https://fortune.com/recommends/crm/zendesk-sell-alternatives/)**.

What’s the minimum viable infrastructure your enterprise needs for AI?

What’s the minimum viable infrastructure your enterprise needs for AI?

In today’s digital landscape, understanding the minimum viable infrastructure your enterprise needs for AI can be a game-changer. VentureBeat’s latest article delves into the essential components required to set up a robust AI framework within your business. The piece elaborates on the core technological and organizational architecture necessary to support AI initiatives.

**Why does it matter?** Establishing a firm infrastructure for AI is crucial for maintaining scalability, efficiency, and competitiveness. Without a solid foundation, enterprises may falter in their AI undertakings, potentially leading to increased costs and subpar performance.

**For whom important?** This information is vital for IT managers, CTOs, and business leaders who aim to integrate AI solutions into their operations. It offers a roadmap to ensure that the technological bedrock is sufficient to support sophisticated AI applications.

**Read the whole story here:** [venturebeat.com](https://venturebeat.com/ai/whats-the-minimum-viable-infrastructure-your-enterprise-needs-for-ai/)

Operation AI Comply: continuing the crackdown on overpromises and AI-related lies

Operation AI Comply: continuing the crackdown on overpromises and AI-related lies

### Operation AI: FTC Tightens the Reins on Misleading AI Claims

In a recent crackdown labeled “Operation AI Comply,” the Federal Trade Commission (FTC) is amplifying its efforts to address the growing issue of AI-related deception. Companies making overhyped or false claims about their AI products are now under the FTC’s microscope, as the agency seeks to ensure transparency and honesty in the rapidly evolving tech sector.

**Why does it matter?** The initiative is crucial because AI technologies are increasingly integrated into various aspects of daily life, from healthcare to finance to personal gadgets. Misleading or exaggerated claims can lead to consumer distrust, financial loss, and even potential risks to public safety.

**For whom important?** This operation holds significant relevance for consumers, business owners, and tech developers alike. Consumers need to make informed decisions based on truthful information, while business owners and tech developers must abide by regulatory standards to maintain credibility and avoid legal repercussions.

Read the whole story here: [www.ftc.gov](https://www.ftc.gov/business-guidance/blog/2024/09/operation-ai-comply-continuing-crackdown-overpromises-ai-related-lies)

Kunden sagen:

We had a fabulous talk from Tim. It was engaging, it was fun, it was airy and light. The whole room was really excited by what he had to share with us.

Jason Wesbecher

VP Sales and Marketing, Corel Corporation, Austin

Tim Cortinovis ist DER Vertriebsguru Deutschlands.

Wolfgang Tiefensee

Wirtschaftsminister, Land Thüringen

We just want to thank Tim for being our host this week at our user conference. He did a great job keeping us all engaged, keeping us up to date on what everybody was talking about, connecting dots, and keeping us inspired.

Stacey Gromlich

Director Global Audience Engagement, Siemens Digital Industries Software

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