AI Agents Are Changing How People Shop — Here’s

AI shopping agents are reshaping how consumers make purchasing decisions, raising new challenges and opportunities for brands. These intelligent assistants, powered by advanced algorithms, filter choices, negotiate prices, and automate transactions, reducing the influence of traditional advertising. As consumers rely more on AI-driven recommendations, companies must rethink marketing strategies to maintain visibility and relevance. Read the whole story here: https://hbr.org/2025/02/ai-agents-are-changing-how-people-shop-heres-what-that-means-for-brands.