Artificial intelligence is reshaping sales, but not without challenges. A new study from Salesforce reveals that while 86% of sales professionals now use AI, many struggle to integrate it effectively. Generative AI promises efficiency, yet concerns about accuracy and trust remain obstacles. The findings highlight a growing divide between AI adopters who harness its potential and those wary of its risks. The report is a critical read for sales leaders navigating automation’s growing role.
Read the whole story here: https://www.salesforce.com/news/stories/sales-ai-statistics-2024/.