Tim Cortinovis.

Introducing changes coming to phrase match and broad match modifier

Google Ads is introducing new AI-powered campaign management tools, emphasizing automation and efficiency for advertisers. This move aligns with Google’s broader strategy to integrate artificial intelligence into its core products. Marketers and businesses relying on digital advertising may see streamlined operations, but concerns around transparency and control persist. As AI reshapes online advertising, balancing innovation with user oversight remains crucial. Read the whole story here: https://support.google.com/google-ads/announcements/9048695?hl=en.

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