Major brands and media companies are racing to integrate artificial intelligence into their marketing and content strategies, reshaping how audiences engage with digital experiences. AI-powered personal assistants, ad targeting systems, and content generators are gaining traction as businesses test the limits of automation. While some see this as a game-changer for efficiency, others warn of ethical challenges, particularly regarding misinformation and creative integrity. Read the whole story here: https://www.adweek.com/category/artificial-intelligence/.