Apple’s rollout of an AI-enhanced Siri is facing delays, potentially affecting iPhone sales, according to Citi analysts. The update is expected to be a showcase of Apple’s push into generative AI, a field where rivals like Google and OpenAI have surged ahead. With anticipation building for Apple’s AI strategy, any setback could weaken the company’s competitive edge in a market increasingly driven by AI-powered experiences.
Read the whole story here: https://macdailynews.com/2025/03/10/apples-delayed-ai-infused-siri-could-hit-iphone-sales-citi-says/.