AI-driven marketing technology continues its rapid evolution, with new tools enhancing business efficiency. Salesforce has integrated generative AI into its Marketing Cloud, promising personalized customer engagement at scale. Meanwhile, Adobe’s AI-powered analytics are sharpening targeting capabilities. These advancements signal a competitive shift for marketers seeking automation and deeper insights, as brands lean on AI for improved customer experiences.
Read the whole story here: https://martech.org/ai-powered-martech-news-and-releases-february-6-2/.