Artificial intelligence continues to reshape marketing technology, with companies integrating AI-powered solutions at a rapid pace. This week’s updates highlight innovations from industry leaders like Salesforce and Amazon, focusing on automation, data analysis, and hyper-personalization. These advancements are crucial for marketers aiming to enhance customer engagement and streamline operations. The growing reliance on AI underscores its pivotal role in shaping digital strategy.
Read the whole story here: https://martech.org/ai-powered-martech-news-and-releases-february-6-2/.