AI shopping assistants are reshaping consumer behavior, altering how people discover and purchase products. These intelligent agents, powered by machine learning, automate searches, compare prices, and personalize recommendations, impacting traditional brand strategies. As AI mediates purchase decisions, companies must rethink marketing tactics to stay visible and relevant. This shift is crucial for brands, retailers, and advertisers navigating an evolving digital marketplace.
Read the whole story here: https://hbr.org/2025/02/ai-agents-are-changing-how-people-shop-heres-what-that-means-for-brands.