“When A.I. helps a team become more effective, they naturally work better with higher confidence and morale,” the authors write. For Pernod Ricard , the $10 billion spirits and wine company whose flagship brands include Absolut, Chivas Regal, Jacob’s Creek, and Malibu, accelerating its digital transformation is a priority . Three years ago, when the French company started using artificial intelligence to drive sales, it braced itself for a revolt by its salespeople. But its fears proved to be […]