The TechFunnel recently released an article discussing the importance of market automation and how it can help businesses streamline their operations. Market automation involves using specialized software to collect, store, analyze and distribute data in order to make more informed decisions. This can help reduce costs by reducing manual labor involved with market research and analysis, which often results in improved profits for companies. Additionally, automating processes such as customer segmentation helps marketers target their audience more accurately leading to better outcomes for campaigns.
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Read the whole story here: https://www.techfunnel.com/marketech/marketech-innovations_SAQA?oc=5