30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. AI can help brands in […]

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Cheat sheet: A comprehensive guide to AI terminology
Cheat sheet: A comprehensive guide to AI terminology

Artificial intelligence as a discipline consists of hundreds of individual technologies, concepts, and applications. These terms have become increasingly important...