The verdict is in: ABM still delivers superior results. (Source: SiriusDecisions 2019 State of Account-Based Marketing Study) As a sales leader, you may be thinking that the ideas behind Account-Based Marketing isn’t new, and you’re right. Sales has always been focused on accounts. However, what’s new is the alignment of your organization around this idea. Marketing has joined the hunt for target accounts under the name Account-Based Marketing, and Sales is reaping great rewards. The truth is ABM isn’t […]

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Five examples that demonstrate the value of AI for B2B marketers
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